The digital era has given every single person a chance to become a publisher. There are more opportunities than ever to find yourself in a position where your brand or business has been embroiled in a situation that cultivates a negative reputation. If you stay silent or don’t take control of your brand online, someone else will. Whether or not you’re aware of it, people are always talking about your business–they may be referring it to their friends, or they may be doing just the opposite, especially after a bad experience.
With the advancements in the way search engines and social media handles and prioritizes reviews about businesses, it’s important to acknowledge the significance of what people are saying about you. Even if you believe that bad reviews are a part and parcel of doing business, you can and should stay in control of your online reputation. Here’s how.