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20 Actionable Local Landing Page Optimization Tips

Your conversion rate is the essence of your website, the raison d’être. The art of conversion is NOT rocket science. You don’t need complex formulae or values to figure it out. A few handy tips and tools, and you’re all set. As a local business, it might seem like a long stretch from what it is you do best. It might even seem like a waste of your valuable time and money.

Think again! Read More

101 Obvious SMB Marketing Mistakes to Avoid

As a small to midsize business, being present on the web can make or break your business. Doing things properly can only help further your business agenda. If you don’t do things properly, it could bite you in the behind, so it’s best to consider everything when setting up your site to avoid issues down the road.

Here are our top 101 mistakes that you as an SMB should avoid. We’re breaking this into sections to ensure that you hone in on the sections that are most applicable to you. Read More

Digital Marketing Survival Guide for Local Businesses

When dealing with your digital marketing strategies, there is a lot to keep in mind. It can get horribly overwhelming to keep track of all of it. So we have created a handy dandy Survival Guide with information, tips and resources for your digital marketing needs.

Read More

30 Common Local SEO Problems & How To Fix Them

Local SEO Problems - Synup

Local SEO can become quite complex. Especially with all the specific nuances associated with managing your Google+, reviews and citations.

After running into these issues multiple times, we decided to compile a list of some of the most common local SEO issues along with easy to follow solutions. Read More

How To Identify And Resolve Google+ Duplicates

Managing and cleaning duplicate Google+ listings can very quickly become a nightmare!

Apart from being terrible for user experience, duplicates can also affect your rankings and affect your online visibility, especially if you’re a local business.

In this article, we’ll cover ways in which you can identify as well as eliminate duplicate listings on Google+ Local a.k.a Google Places. Read More

Scaling Phone Verification In Local Directories (+Free Workflow)

Phone verification is a messy ordeal. Especially when you’re an agency dealing with clients or a brand marketer having to claim and promote multiple store locations.

And, it doesn’t help that you have to claim your profile separately on multiple listing sites. Its a time consuming, annoying and high friction process for all parties involved.

Local directories haven’t considered scale and multiple entities involved in the management and marketing of a business location when they’ve built out their phone verification systems. Though it wasn’t the original intent, they’ve built a broken, unscalable model. Read More

The Ultimate Guide To Local Schema

What is schema?

Simply put, schema is a way in which you can add “identifiers” to your content to let Google know about it so that they can add it to the structured data that they index from your page.

While Google generally crawls your page and it’s content, they may have a tough time getting data about – where you’re located, how many reviews you have, who you are – schema helps us tell the search engine where this information is. Read More