When dealing with your digital marketing strategies, there is a lot to keep in mind. It can get horribly overwhelming to keep track of all of it. So we have created a handy dandy Survival Guide with information, tips and resources for your digital marketing needs.
Local SEO can become quite complex. Especially with all the specific nuances associated with managing your Google+, reviews and citations.
After running into these issues multiple times, we decided to compile a list of some of the most common local SEO issues along with easy to follow solutions. Continue reading
Managing and cleaning duplicate Google+ listings can very quickly become a nightmare!
Apart from being terrible for user experience, duplicates can also affect your rankings and affect your online visibility, especially if you’re a local business.
In this article, we’ll cover ways in which you can identify as well as eliminate duplicate listings on Google+ Local a.k.a Google Places. Continue reading
Phone verification is a messy
ordeal. Especially when you’re an agency dealing with clients or a brand marketer having to claim and promote multiple store locations.
And, it doesn’t help that you have to claim your profile separately on multiple listing sites. Its a time consuming, annoying and high friction process for all parties involved.
Local directories haven’t considered scale and multiple entities involved in the management and marketing of a business location when they’ve built out their phone verification systems. Though it wasn’t the original intent, they’ve built a broken, unscalable model. Continue reading
Yelp in a recent blog post revealed what they thought was a well optimized listing on their platform.
I’m going to try and dissect the different elements with this example of what Yelp thinks is a perfectly optimized business listing.
What is schema?
Simply put, schema is a way in which you can add “identifiers” to your content to let Google know about it so that they can add it to the structured data that they index from your page.
While Google generally crawls your page and it’s content, they may have a tough time getting data about – where you’re located, how many reviews you have, who you are – schema helps us tell the search engine where this information is. Continue reading