How Binny’s Beverage Depot Leveraged Local Profiles to Increase Store Visits by 28%

4-5

Million Increase in revenue

28%

Increase in store visits

15%

Increase in website traffic

62%

Call requests are up

The Challenge

Binny’s was losing out to third-party ads on their digital profiles, and having trouble keeping up with health and safety updates to their hundreds of locations nationwide.

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But that was only the tip of the problem.

Binny’s was losing out to third-party ads on their digital profiles, and having trouble keeping up with health and safety updates to their hundreds of locations nationwide.

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But that was only the tip of the problem.

Binny’s needed better profiles, and a better way to manage them.

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Synup hit two birds with one stone, empowering Binny’s to reclaim their profiles from 3rd-party ads while providing a platform to manage their profiles all in one place.

The Solution

Synup provided the groundwork for a solid online presence. Binny’s took control of its presence, using the Synup platform to effectively manage their profiles and make needed updates to their listings.

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And Binny’s used Synup Campaigns to reclaim the ad space on their digital profiles. With Synup, Binny’s can properly promote their premium line of beverage products - so customers get enticed right from search.

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The Difference

In fact, Binny’s reclaimed almost 30% of potential customers by replacing 3rd party ads with their own content. As a result, they had nearly a 25% increase in phone calls and profile views.

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Synup Campaigns helped Binny’s convert like never before, and saw a 28% increase in store visits overall. After implementing Synup Campaigns, they’re projected to have an annual revenue increase of $4-5 million.

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Used Campaigns to:

Standardize the digital profiles of all their locations
Disseminate health and safety information
Replace 3rd party ads with ads from Binny’s Beverage Depot

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