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Author - Aarthi Narayanan

a year in review

2016 – A Year of Google Updates and Local SEO in Review

It’s amazing how when we look back every year, so much has changed. In 2016, we saw Google algorithm becoming more sophisticated and smarter and the refinement of local SEO. No other industry would have gone through so many fluctuations. This year...

SEO Tools You Should be Using in 2017 (as revealed by experts!)

Its time to bid adieu to 2016 and the old-school, time-consuming SEO practices! A while back, we interviewed 85 digital marketing experts who have run several successful SEO campaigns to learn their secret sauce.  Here are some of the things we...

marketing ideas

30 Ways to Market Your Local Business On a $0 Budget

“Due to recent marketing budget cuts, the light at the end of the tunnel has been turned off!” If you’re  a small business with a tight  budget, the idea of marketing can be quite overwhelming. But, here’s the good news – marketing your local...

AMP pages and mobile search

Is AMP the Future of Mobile Search?

On May 2015, a statement from Google paved the path for a new world of marketing. Google basically confirmed that more Google searches take place on mobile devices in 10 countries including Japan and America. So, if you want your potential customers...

Local Review Schema Updates

The Past, Present and Future of Google’s Local Review Schema

   When it comes to schema guidelines as to how local businesses can markup the reviews they receive, Google has made a number of updates in recent times. Google has not only introduced new rules but has also discouraged using a few practices...

Optimizing your business for Yelp

A Step-by-Step Guide to Optimizing your Yelp Profile

Yelp is the most popular review sites for local businesses with an average of 145 million monthly visits. If you think there’s no reason for your business to be on Yelp, think again! Businesses can die or live by the ratings on Yelp. Generally...