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How to Optimize Your Business for Intent Marketing

What is Intent Marketing? In a nutshell, intent marketing is the practice of understanding consumer purchase intent to deliver relevant content and information in real-time to promote a product or a service. Intent marketing technology uses actions from consumers that are pertinent to purchase consideration or interest to position a ...
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How to Optimize for Voice Search: A 5-Step Guide

I’m not gonna lie—all I’ve been hearing my friends say over the past few days is either “OK, Boomer” or “Okay, Google”. Everyone predicted voice search’s popularity to grow over the years, but nobody prepared me for the actual impact it was going to have in our day-to-day lives, and ...
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How to Add Local Business Schema to Your Website

What is Local Business Schema? Local business schema is a collection of tags, microdata, and machine-understandable information that you can use on your brand’s website to improve your local SEO. While search engines generally fetch information from a webpage’s content with ease, they may have a tough time getting contextual ...
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Website Optimization for Enterprises #3: Multilingual SEO

“Website Optimization for Enterprises” is a series built to help marketers and SEO practitioners understand how enterprise websites can be optimized for local SEO. We spoke about making domain-related choices for local SEO in part one of this series and quickly followed it up with URL structures for enterprise local SEO ...