An overwhelming number of customers begin their purchase journey online today. Studies estimate that nearly 70% of U.S. customers begin their journeys by using a search engine. From shopping online to finding local services and businesses, most journeys begin with a search. Therefore, as a business owner, it is essential ...
For companies offering financial services, trust is everything. A quick online search for financial services will give you a list of local companies with locations near you. However, for an industry so reliant on consumer trust, it is surprising that financial services companies often have scarce information on their business ...
Digital profile management is no longer optional for businesses looking to drive growth in 2021. Digital presence is an essential pillar of a business’ inbound marketing and consumer acquisition strategy. Consumers are no longer following a linear purchase journey, which means, brands must strive to provide a seamless offline and ...
According to Google, search is the number 1 channel high-value customers turn to, and 60% of smartphone users are more likely to choose a business if they can self-serve through their profiles. Google My Business profiles act as a digital signboard to create a seamless customer experience for businesses large ...
Yelp continues to be a go-to source for customers to check out customer reviews of businesses. While the company has had its share of controversies, it still helps businesses in the long run, even when customers comment negatively. It also helps bring a strong impact beyond star ratings. Back in ...
