For my mother’s 60th birthday we took a trip to Grand Cayman and stayed at the Westin. When I went to the counter to check-in, the concierge greeted me with a warm smile. When I told her we were here to celebrate my mother’s birthday, she lit up with excitement. ...
In our recent report, we discovered there is a seismic shift in how consumers find business content. Today, customers prefer to find and interact with brands via their digital profiles or local business listings. Therefore, brands need to take action and refocus their online presence and optimize it for the ...
So, you’ve decided to start using Google AdWords (now called Google Ads). Where do you start, and how do you go about it? While the platform is straightforward to use, here are three things anyone who’s new to the game needs to know to generate leads from Google Adwords: Familiarize ...
Google Ads (formerly Google AdWords) are an inescapable part of our lives, much like the Google itself. If you use Google on a regular basis, then you’ve definitely seen the ads it serves on the top and bottom of its search results. Marketing departments rely heavily on Google Ads to ...
Marketing teams always assume that their jobs have to involve an extensive amount of manual work. Thousands of hours spent working on Excel sheets and emails have sucked the lives out of our jobs aplenty–but just a gentle reminder to my fellow marketers out there: It doesn’t need to be ...
