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How to Create a Seamless Customer Experience on Google My Business

According to Google, search is the number 1 channel high-value customers turn to, and 60% of smartphone users are more likely to choose a business if they can self-serve through their profiles. Google My Business profiles act as a digital signboard to create a seamless customer experience for businesses large ...
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How Yelp Reviews Impact Your Business

Yelp continues to be a go-to source for customers to check out customer reviews of businesses. While the company has had its share of controversies, it still helps businesses in the long run, even when customers comment negatively. It also helps bring a strong impact beyond star ratings. Back in ...
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Improving your Customer’s Digital Experience for Fin-Serve

When asked about your company's digital strategy, how do you respond?  Does it sound something like this? We're updating the website, adding more content. We are looking to launch a stronger presence on Facebook and Twitter.  By mid-year, our updated mobile app will be ready to go. That's a great ...
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An Always Updated Guide to Digital Profile Content Management

High-quality digital profile management is the key to both online and offline visibility. By taking a diligent approach to each online profile, you can ensure easy access to your business information all across the web. Setting up digital profiles goes far beyond filling out basic information about your business on ...
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How to Get More Digital and In-Store Traffic with Local Reviews

Regardless of your brand's recognition in the market, without a strong digital presence and a stellar online reputation, you're essentially on a one-way track to losing customers to the competition. Local reviews can help. An integral part of a strong digital presence beyond the website are digital profiles. These profiles don't ...