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Understanding Consumer Local Search Behavior to Grow Your Business

As the owner of a thriving business in the age of the Internet, you have plenty of opportunities to engage with your potential customers and grow your business. Understanding consumer local search behavior and realizing how you can use it to market your business effectively is paramount to harnessing the ...
Does Your Business Need a Website?
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Yay or Nay: Do Local Businesses Really Need a Website?

Having an online presence is critical to the success of local businesses these days, and you’ve been told time and again that your business needs a website for that. However, if you think about it, you might not need a website for a good online presence. Given that websites are ...
White Label Tools, White Label, White Label Services, White Label Solutions
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12 White Label Tools That Can Help Your Agency Scale-Up!

Adopting white label tools can make all the difference to an agency's growth. Not only can it help you increase your revenue, but white label tools can help you add to your agency's value proposition. A value proposition is a statement that a business uses to convince consumers that a certain ...
History of Marketing
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Life, the Universe and Marketing: A Brief History

The history of marketing is a vast and old as civilization itself. But were did it all begin? How did we get where we are? With humble origins dating back to the stone age with cave paintings to the invention of the printing press in the 1940s, marketing has provided ...