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Don’t Silo Your Local Marketing from Other Holistic Marketing Tactics

Gather around and repeat after me: “Brands cannot control the consumer’s path to purchase!” My uncle uses Bing (exclusively) to find new businesses around him when he’s staying at a hotel in a new city. Not because he loves Bing - simply because it’s the default search engine in Microsoft ...
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The State of Retail: Everything Retailers Need to Know

The sundry options that modern shoppers have—thanks to the smartphones in the palms of their hands—has completely disrupted the retail industry. Customers today want their clothes, cosmetics, and consumer electronics on the first page of their voice search results, and if your retail store is not found there, you are ...
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Online Retail: Navigating the Modern Landscape

No, online shopping hasn’t overtaken brick and mortar retail yet. We wonder if it ever will. For now, we’re happy to report that most commerce is still happening right in our very own backyards, in physical brick and mortar locations all around us. The reason is twofold: consumers are still ...
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The Next Digital Evolution for Local Business Marketing

Running a local business is not for the faint of heart. Not only are local business owners tasked with keeping customers happy on a daily basis, but they’re also expected to stay abreast of the digital trends and evolving ways in which customers search for, engage and choose businesses online. ...
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Website Optimization for Enterprises #3: Multilingual SEO

“Website Optimization for Enterprises” is a series built to help marketers and SEO practitioners understand how enterprise websites can be optimized for local SEO. We spoke about making domain-related choices for local SEO in part one of this series and quickly followed it up with URL structures for enterprise local SEO ...