2016 – A Year of Google Updates and Local SEO in Review

It’s amazing how when we look back every year, so much has changed. In 2016, we saw Google algorithm becoming more sophisticated and smarter and the refinement of local SEO. No other industry would have gone through so many fluctuations. This year, SEOs had to play the role of visionary’s – it was not just …

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SEO Tools You Should be Using in 2017 (as revealed by experts!)

Its time to bid adieu to 2016 and the old-school, time-consuming SEO practices! A while back, we interviewed 85 digital marketing experts who have run several successful SEO campaigns to learn their secret sauce. A while back, we interviewed 85 digital marketing experts who have run several successful SEO campaigns to learn their secret sauce.  Here are …

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Is AMP the Future of Mobile Search?

On May 2015, a statement from Google paved the path for a new world of marketing. Google basically confirmed that more Google searches take place on mobile devices in 10 countries including Japan and America. So, if you want your potential customers to discover your business or website, it is important that you stay on …

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Clean up your Local Citations in 6 Easy Steps

“A lot of little things add up to make a huge difference” – this saying applies to life and also to your business’s online presence! Citations are one of those small things that makes a huge difference when it comes to your business’s visibility and search engine rankings.

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How To Claim Your Google+ Listings & Merge Duplicates

Duplicate business pages on Google+ can become a big hairy mess. With over 60% of web searches being driven by Google, it’s hard to ignore duplicate data that may be present about a business on their local index. So, how does one go about identifying and remove duplicates on Google+ while also claiming your actual …

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Impact of Inbound Marketing On Local Businesses

Let’s get one thing straight first, Inbound Marketing is very different to traditional marketing. Local businesses often think they don’t have the sort of budgets required for a marketing campaign and there’s a reason for this. Traditional outbound marketing campaigns are very expensive – even if they only focus on the local area -and consist …

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How Bad Location Data is Eating Away Your Business

The fight for customers goes beyond just visibility in search. When a customer finds your business online, they expect the NAP and any enhanced information such as your office hours, menu, etc to be accurate. When wrong information affects a customer’s purchasing process, it in turn makes them mistrust the brand and avoid future purchases …

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15 Local SEO Experts Share Their Hacks

Local SEO is becoming an essential part of doing business. With more customers relying on search engines for information and purchase decisions, it’s important that every business works hard to maintain their digital presence. It takes a lot of hard work, some strong tools, and above all, consistent maintenance to get the job done.

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20 Actionable Local Landing Page Optimization Tips

Your conversion rate is the essence of your website, the raison d’être. The art of conversion is NOT rocket science. You don’t need complex formulae or values to figure it out. A few handy tips and tools, and you’re all set. As a local business, it might seem like a long stretch from what it …

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30 Common Local SEO Problems & How To Fix Them

Local SEO can become quite complex. Especially with all the specific nuances associated with managing your Google+, reviews and citations. After running into these issues multiple times, we decided to compile a list of some of the most common local SEO issues along with easy to follow solutions.

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