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Category - Small & Medium Businesses

How to build your content calendar

How To Build Your Content Calendar

If you’ve ever worked at any capacity in the content marketing/development department, you will most likely be familiar with the concept of a content calendar (also, most likely sighing right now). For those of you who aren’t familiar with it, let...

How to Use Barnacle SEO to Rank Higher on SERPs

You’d agree with me if I told you that SMBs don’t have it easy when it comes to ranking higher on search engine results pages (SERPs) in the initial stages of building a solid online presence. Given the competitive nature of the industry...

marketing ideas

30 Ways to Market Your Local Business On a $0 Budget

“Due to recent marketing budget cuts, the light at the end of the tunnel has been turned off!” If you’re  a small business with a tight  budget, the idea of marketing can be quite overwhelming. But, here’s the good news – marketing your local...

lead-gen-nextdoor

Using NextDoor To Generate High Quality Leads

Nextdoor has now introduced business profiles that can be claimed or created. You probably would have got a notification about this from Nextdoor if you are an active member in your Nextdoor neighborhood. If not, you might want to know more about...

The Rookie’s Guide to Promoting Content Online

A search on Google for “creating content online” comes up with 72,00,00,000 results. Creating engaging, like-able and shareable content that appeals to your audience has become crucial but creating content is only half the job done and it’s of...

Digital Marketing Survival Guide for Local Businesses

When dealing with your digital marketing strategies, there is a lot to keep in mind. It can get horribly overwhelming to keep track of all of it. So we have created a handy dandy Survival Guide with information, tips and resources for your digital...

101 Obvious SMB Marketing Mistakes to Avoid

As a small to midsize business, being present on the web can make or break your business. Doing things properly can only help further your business agenda. If you don’t do things properly, it could bite you in the behind, so it’s best to consider...

7 Actionable Small Business Social Media Hacks

Today, social media is integral to any type of business, from the sole proprietor to the small business to the large enterprise corporation. People are constantly reviewing online content in order to determine whether they will do business with a...