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The Role of Customer Advocacy in Your Brand’s Strategy

Improving sales is important for any business, and considering how it ties in directly with revenue, it’s often the metric that determines the success of a brand. However, it’s easy to lose sight of what lies beyond that ever-important lower-funnel conversion when brands are thinking only about sales. With customers ...
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A Brief Analysis of Yelp Search Ranking Factors

Local business owners around the world are furiously trying to reach the right customer at the right time. Let’s start off by introducing you to Dan - Dan is a marketer at an advertising firm. He works with multiple local business owners. Dan’s primary objective is to help his clients ...
Optimizing your business for Yelp
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A Step-by-Step Guide to Optimizing your Yelp Profile

Yelp is the most popular review sites for local businesses with an average of 145 million monthly visits. If you think there’s no reason for your business to be on Yelp, think again! Businesses can die or live by the ratings on Yelp. Generally, businesses get up to 9% increase ...