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How to Do Keyword Research For Your Content

How to Do Keyword Research For Your Content The biggest mistake I see Content Marketers make is not spending enough time doing keyword research for their content. These are usually people who write phenomenal content, however, when looking at how their content performs, I’ve noticed a few missed opportunities. You ...
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The Role of Customer Advocacy in Your Brand’s Strategy

Improving sales is important for any business, and considering how it ties in directly with revenue, it’s often the metric that determines the success of a brand. However, it’s easy to lose sight of what lies beyond that ever-important lower-funnel conversion when brands are thinking only about sales. With customers ...
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A Brief Analysis of Yelp Search Ranking Factors

Local business owners around the world are furiously trying to reach the right customer at the right time. Let’s start off by introducing you to Dan - Dan is a marketer at an advertising firm. He works with multiple local business owners. Dan’s primary objective is to help his clients ...