For episode #9 of How It’s Done, we interviewed Nadav Dakner of Inbound Junction.
Nadav Dakner is a 31 year old entrepreneur who currently resides in Israel. He always wanted to have his own business, and he’d been eyeing online money making ever since the age of 16. He served in the Israeli army from age 18 to 21, and immediately after his release, started experimenting with website creation, affiliate marketing and SEO. At that time, he was also a professional poker player and traveled the world for a bit. After realizing that poker is not for him, he began studying Psychology and got serious with his business, working on growing it ever since. Today, Inbound Junction is pushing 30 employees, and has big plans for growth.
1. What made you start your agency? Tell us about your journey.
When I first started my online marketing career, 10 years ago, me and my partner didn’t offer any services as an agency, but rather worked on building our own websites and assets for the first 4 years. We saw results and got good at it, and then word spread out and many people contacted us to hire us to help to grow their websites and online assets, so we’ve officially began taking clients and catering to their online marketing needs.
2. How did you get your first client?
Israel is a small community, and there were already some rumors of our technical SEO capabilities and content marketing expertise, so we got a lot of inbound requests to help startups and online businesses with their SEO and PR.
3. What is the biggest problem that you have faced as an agency owner? How did you overcome it?
The biggest problem as an agency is that it’s very hard to scale up. Unlike a SaaS business – that sells subscription where scaling is a matter of more servers or customer success managers – with an agency, you need to train super qualified campaign managers and deal with actually delivering the campaigns on the human level. One way we “solved it” was by developing an in-house content marketing, SEO and PR CRM that allows us to manage many clients at the same time and managing our finances and records.
4. How did you hire your first employee?
My first employee was one of my best friends and also my partner, today 🙂 He was not from the field but I knew he would be good at it.
5. How do you manage things like customer churn and employee retention?
We pride ourselves in having very low customer and employee churn. On the employee front, we are super flexible with what they need; we also have really good office conditions and the overall vibe is very young and startup-like. We do the best work we can and we’re also performance based, so clients know exactly what they’re getting and for how much. There are no surprises or hidden bills when it comes to working with us, so our clients stay for years, literally.
6. What are the tools that your agency uses on a day-to-day basis?
Semrush, Trello, Ubersuggest and our CRM.
That’s it for #9 of How It’s Done!
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