The Anatomy Of A Perfectly Optimized Yelp Profile

Hey there! This post has been updated to reflect the recent changes in Yelp. Read the step-by-step guide to optimizing your Yelp profile to get the most out of your Yelp profile!

Yelp in a recent blog post revealed what they thought was a well-optimized listing on their platform.

I’m going to try and dissect the different elements with this example of what Yelp thinks is a perfectly optimized business listing.(Don’t have listing? Here’s how to get one.)

1 – A business title that’s actually your business’ name

From the example that Yelp has cited, it doesn’t appear like there’s anything special about the business title that requires specific focus. But, what I can infer is that you need to keep this exactly the same as your registered business name.

2 – Ensure your address and map position are accurate

This is the basic 101 of local business listings, but you need to double check to ensure that the map marker is on the exact location and your business address is accurate. Ensure the address is exactly what you are using on your website and other listings.

If you have a website, link to it. One good practice for Yelp and all your local listings is to check if the preferred domain of your website is with or without the ‘www’ prefix and using that consistently on all your listings.

4 – Add >10 photos to your listing

The magic number with Yelp seems to be more than 10 photos. The business profile in question has about thirteen, so it makes sense to add at least ten relevant, photos to soup up your listing. Yelp offers an upgrade that will allow you to display a slideshow with pictures of your business’ products or services that you want to promote to your potential customers. You will also be able to select the order in which the pictures will appear, however, this upgrade is priced at $25 per month.

5 – A long-ish “About Your Business” section

This particular profile that Yelp has prescribed has a pretty long about us section which is about 3000 characters across three sections – Specialties, Business History & Bio.

Based on this data, it might be a good idea to fill in at least 150 – 300 words on each of these sections. Ensure that your content is not duplicated or lifted directly from your website while completing any of these sections.

6 – Fill out Service Areas, Hours Of Operation & Payment Methods

A lot of business owners fail to fill in this data and it makes sense to get the main service areas, hours of operation, payment methods filled in.

7 – Running a Yelp Deal

Of course, Yelp wants you to make them money, and one way for them to ensure that happens is by asking you to run a Yelp Deal. Though this is not a big deal, if you’re in a business that can offer deals, you might want to check try this out.

8 – Set up online ordering via Yelp

You can set up online ordering on Yelp via ReachCommerce, SeatMe and GrubHub.

After you’ve gotten some of the basics figured out with your Yelp profile, it all boils down to reviews, reviews and more reviews. Do remember that yelp has a pretty stringent ‘review policy’. Not all reviews posted by your customer will be able to get past their review filter. With the recent partnership with Yahoo, Yelp reviews are going to show up in Yahoo search results.

Hopefully, our tips will help you get a more optimized profile going!

Synup banner




I work as Growth Marketer at Synup, an integrated dashboard to make life easier for local marketing consultants, agencies and brands. I am tinkerer with a passion for building things and finding out new (and ambitious) ways of fixing problems. You can follow me @nooruzzonline


  • Wondering if you can eleborate on specifically what the reason is for this statement “Ensure that your content is not duplicated or lifted directly from your website while completing any of these sections.” The only reason I can think of is you for some reason are assuming this might cause a duplicate content penalty with Google. It won’t, but if you’d like to present another reason or evidence otherwise I’d love to hear it.

    • I second this, there’s no reason you can’t directly copy and paste the description you have from your Google+ profile or the like. I’d like to know if there are other reasons than fearing a duplicate content penalty.

Be the first to read everything about Local SEO

By submitting this form, you agree to our T & C and Privacy Policy.