Adopting white label tools can make all the difference to an agency’s growth. Not only can it help you increase your revenue, but white label tools can help you add to your agency’s value proposition. A value proposition is a statement that a business uses to convince consumers that a certain product or service will add more value to the solution of a certain problem that they are facing, compared to other similar offerings. This involves adding an innovative product or service to your current services that you can offer to your clients.
But, it’s not an easy task to do this on a whim. You need to implement strategies that need a wider range of professional expertise and a larger budget to build your services and tools from the ground-up. Although, in the marketing realm, “not easy” doesn’t mean “impossible” when you have a myriad of white label tools at your disposal.
Adopting white label solutions can make a huge difference to your agency if you’re planning to scale up quickly. We understand this, and that’s why we decided to compile a list of white label tools across different service platforms to help you weigh out your options.
But before we delve into the list, let’s cover some basics so that you can make that informed decision to pick the right white label tools to build your marketing agency.
What are White Label Tools?
Imagine you had a bakery that had a serious lack of cookies because you didn’t have the equipment, labor or time to make them yourself. Your customers really want to buy cookies from you, and you want to make them happy. So, you outsource the job to a cookie-maker who makes the cookies for you. Now, you neatly package these cookies that with your bakery’s branded packaging. Your bakery now sells cookies, and your customers are happy. Being the smart baker that you are, you just white-labeled those cookies and resold them as your own. Everybody wins!
For a more technical definition: a white label product/tool is one that is produced by one party that a second party can purchase and “rebrand” with their own specific branding and resell to a third party. So, to a third party, the product will appear as if it was made by the second party.
Here’s some trivia to go with it!
White-label products didn’t originate in the e-commerce world. It dates back to the era of vinyl records and gramophones when records were packaged with a “white label” before they were released to the public. High profile DJs (disc jockeys) used to play these records at their nightclubs or on the radio to exclusively promote the records. And record store retailers could slap on their store logos on the record and resell them as their own.
As history dictates, that IS a pretty neat arrangement!
How White Label Tools Help Your Agency!
You’re probably thinking how white label solutions would help your agency grow faster. Well, look at this it this way: as an agency that must increase its value proposition, you can’t always afford to build any additional services/tools from the ground-up. If that’s not too expensive for your budget, it is bound to be time-consuming. Here are some other reasons why you should opt for white label tools to help you grow your agency.
- A larger, more holistic service package will help you expand your client base.
- You’re not just going to build your brand, but you can get an edge over your competitors.
- You’ll be providing cost-effective solutions for your clients, and increasing your revenue at the same time.
If you think about it, opting for white label tools allows you to pick the services that you can offer as a part of your package, set them up quickly, and the biggest bonus of all is that they are cost-effective. Ideally, you will be replacing the time, effort and money you spend on hiring professionals with an automated process that you can handle yourself.
Essentially, there are three types of white label services that are offered:
- SaaS (Software as a Service) white label products are ones that are licensed on a subscription basis (usually) and is hosted centrally online, that is, you don’t need to download the software to use it.
- B2B (business-to-business) white label products are services that are produced by one company that sells it to another “re-seller” company that will, in turn, resell it to an end user.
- B2C (business-to-customer) white label products are ones that are sold to the end consumers by a reseller company.
But that’s not it! White label tools are available across different service platforms. Take a look at this infographic:
What You Need to Look for in a White Label Tool
Here’s what you need to look for in a white label tool before you purchase it. Making sure that the setup will look as though it is completely yours and is customizable to suit your branding is important. Aside from this aspect, here are some others you need to consider.
- When you opt for a white label tool, find one that can be hosted with your own domain name.
- If you require the tool to provide you with email marketing features, make sure that you have the option to set up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) in the server settings. Without this setting, your emails will appear without your domain name in the email address, and in some cases, it will appear to be from an unverified domain. It is best to set up SPF and DKIM records if you’re opting for any kind of an email marketing service/tool.
(Here’s a resource you can use to set up SPF and DKIM.)
- You need to make sure that you have an autonomy with regard to the billing and support. Some white label solutions might directly bill your clients.
Now that we’ve got the basics out of the way, let’s look at the best white tools out there that will give you the value proposition your agency needs!
With your agency’s logo on Synup’s white label dashboard and citation scan tool, you can provide your clients with listings and review management services. The dashboard tool allows you to track your client’s performance online with profile analytics and location intelligence. It can also help your clients make sure that their listings are available across all major directories and websites. In addition to this, you can even flag duplicate listings to make sure that your clients have a clean online presence for local searches.
Synup’s citation scan tool is as effective as it is straightforward. Your clients can enter their business information to run a scan and produce a report of inconsistent and duplicate business NAP details online. In addition to the scan tool and the dashboard, Synup offers a white label email marketing tool and a report generation tool as well. Synup’s white label tools are equipped to integrate your CRM to the scan tool feature.
(Read more about Synup’s white label tools here.)
Pricing: Synup’s White Label Tools are priced at $30 for each location per month.
Clicks Geek’s white-label services take care of your PPC woes. Once you sign-up with them, you can count on their expertise to handle your AdWords and/or Bing Campaign, ad campaigns, copywriting, conversion tracking, reporting and report generation. If you’re short of time, effort, or professional expertise, you can outsource your PPC needs as opposed to using white label tools.
Pricing: Click Geek’s white label solutions are priced with custom rates as per your agency’s service requirements.
Mention’s social media monitoring tool is equipped to help your agency track, analyze and respond to any, well, mention of your (or your client’s) business across social media platforms. It helps you keep track of your competitors as well, and allows you to white label all the reports you generate to send to your clients.
Pricing: Mention’s prices start at $39 a month.
With BuildFire’s software, you can build a white label app without the need for any technical knowledge. The process is as simple as choosing a template, customizing your app according to your requirements, and then publishing it.
When you resell this feature to your clients, they can make changes and update the app through your branded dashboard. their developer program allows you to build custom functionality to make sure that their personalized frameworks can be used and maintained. To add further value to your services, you can pick and choose features that you can make available to your clients as a part of your pricing plans. BuildFire is also integrated with Segment – a customer data platform – that can enable you to send analytics reports to your clients as well.
Pricing: BuildFire’s App Building tool is priced at $59 a month (premium plan).
Green Lotus’ white label tools come in a big SEO hamper that includes inbound marketing analytics, search optimization, content marketing, and more. Their range of tools includes:
- A Yoast-like content optimization tool
- A Broken Links Checker
- Site Map Generator
- Mobile Optimization tool
- Competitor Ranking Spy Tool and Content Analysis tool
- Social Monitoring tool
- Keyword Research Tool
- Backlink Quality Checker
- Site Speed Checker
In addition to these tools, they also offer a Google Analytics and Google Webmaster integration in their package.
Pricing: Green Lotus’ tools are priced from $199 and onwards.
Agency Analytics has an automated report generation feature that allows you to generate reports for your clients with its SEO, PPC and social media analytics. Agency Analytics also provides you with a user dashboard that has built-in rank-tracking, backlink monitoring, SEO audits, Google Analytics and more for your SEO needs. You can also customize the URL where your dashboard is hosted. In addition to these services, they also provide you with a branded mobile app that your clients can use to keep track of their campaigns on-the-go.
Pricing: Agency Analytic’s White Label Tools are a part of all their plans starting at $49 a month.
Sendible’s white label tools come with a customizable dashboard that you can use to cater to your client’s social media needs. The user interface can be customized according to your requirements. In addition to the social media management feature, Sendible provides you with the option to create approval workflows to track and monitor the tasks that are being carried out. In addition to this, you can even embed applications within your white-labeled tool.
Pricing: Sendible’s white label plan comes with custom prices based on certain requirements. They also offer a 30-day trial period.
Inboundio’s white label marketing tool has an all-in-one deal that provides you with a variety of services. This includes social media marketing, landing pages, a drip campaign feature, an email marketing feature, auto-responders, reporting, and analytics.
Pricing: Inboundio’s white label package is priced at $499 per month.
Load Faster’s white label tools allow you to optimize your client’s websites to…well, load faster. You can add your logo to the tool and resell it to your clients. Your agency will also have the autonomy to bill your clients according to your requirements.
Pricing: Load Faster’s white label tools are priced as per your agency’s requirements.
Rankur provides tools for online reputation management tool that you can white label to help your clients. Rankur also has a social media listening tool that monitors mentions of your clients across major social media sites like Facebook, Twitter, YouTube, Google+, etc. You can even schedule posts, respond to any comments or mentions. Rankur also provides analytics and report generation that can be sent to your clients, and it also comes with custom dashboards and email alerts.
Pricing: Rankur’s white label tools are priced at $298 every month.
Dash This offers a simple solution to your report generation needs with its white label report generation tool. It comes with a customized white label URL, and a custom dashboard. In addition to this, their tool supports other major tools used in the digital marketing realm such as Google Analytics, Facebook Insights, Facebook Ads, LinkedIn Pages, and more.
Pricing: Dash This’ plans start at $39 per month.
Survey Anyplace is a good addition to your white label toolkit. In addition to slapping on your logo onto this tool, you can build surveys for your marketing campaigns with access to inbuilt widgets, templates, and most effective question types. You can even customize the URL according to your wish.
Pricing: Survey Anyplace’s white label tools are part of their Enterprise plan which is priced according to your requirements.
So, there you go!
White labeling tools and reselling them to your clients will help you get that push you’ve always need to build your agency. Not only will you have a great value proposition, but you will also have a happy client base. So, what are you waiting for?
Let us know how white-labeling worked out for your agency in the comments!