/* NavSav customer story page styles.
   Every class is namespaced (ns-) and every rule is scoped to .ns-page, so the page
   sits inside the site layout without touching, or being touched by, shared class names. */

/* The site's shared stylesheet restyles bare elements (h1-h4, li, figure, blockquote, a...).
   Put browser defaults back inside the story at the same low specificity; the story's own
   rules below then apply as designed. */
:where(.ns-page) { text-align: left; }
:where(.ns-page) h1 { font-size: 2em; }
:where(.ns-page) h2 { font-size: 1.5em; }
:where(.ns-page) h3 { font-size: 1.17em; }
:where(.ns-page) h4 { font-size: 1em; }
:where(.ns-page) p { font-weight: inherit; }
:where(.ns-page) li { margin-bottom: 0; }
:where(.ns-page) a { text-decoration: underline; }
:where(.ns-page) figure { margin: 1em 40px; }
:where(.ns-page) figcaption { text-align: inherit; margin-top: 0; }
:where(.ns-page) blockquote { margin: 1em 40px; padding: 0; border-left: 0; font-size: inherit; line-height: inherit; }
:where(.ns-page) img { object-fit: fill; }
:where(.ns-page) small { font-size: smaller; }
:where(.ns-page) strong { font-weight: bolder; }

.ns-page {
  --orange: #FF731E;
  --orange-deep: #C2410C;
  --orange-soft: #FFF1E8;
  --ink: #1C1917;
  --ink-hover: #292524;
  --ink-2: #33302D;
  --muted: #6B7280;
  --bg: #FCFBF9;
  --bg-soft: #F4F0EA;
  --white: #FFFFFF;
  --line: #E7E2DA;
  --success: #00875A;
  --success-bg: #E6F5EF;
  --warning-text: #8A5A00;
  --warning-bg: #FDF3D7;
  --danger: #C53E31;
  --danger-bg: #FDECEB;
  /* darker text variants so small labels on tinted fills pass AA */
  --success-text: #006B47;
  --danger-text: #A3301F;
  --muted-strong: #57534E;
  --on-dark: #E7E2DA;
  --on-dark-muted: #A8A29E;

  --maxw: 74.5rem;
  --pad: clamp(1.25rem, 4vw, 2rem);
  --radius: 16px;
  --radius-btn: 10px;
  --header-h: 4.25rem;
  --shadow-1: 0 1px 2px rgba(28, 25, 23, .05), 0 6px 18px rgba(28, 25, 23, .06);
  --shadow-2: 0 2px 6px rgba(28, 25, 23, .06), 0 22px 48px -12px rgba(28, 25, 23, .22);
  --ease: cubic-bezier(.2, .7, .2, 1);
}

.ns-page, .ns-page *, .ns-page *::before, .ns-page *::after { box-sizing: border-box; }
/* Anchor offset for the site's sticky nav. This file only loads on the story page. */
html { scroll-behavior: smooth; scroll-padding-top: 6rem; }
.ns-page { overflow-x: clip; }
.ns-page {
  margin: 0;
  font-family: "Inter", system-ui, -apple-system, "Segoe UI", Arial, sans-serif;
  font-feature-settings: "cv11", "calt";
  font-size: 1rem;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}
.ns-page img, .ns-page iframe, .ns-page svg { display: block; max-width: 100%; }
.ns-page a { color: inherit; }
.ns-page button { font: inherit; color: inherit; }
.ns-page h1, .ns-page h2, .ns-page h3, .ns-page h4 { margin: 0; letter-spacing: -.022em; line-height: 1.12; }
.ns-page p { margin: 0; }
.ns-page ul, .ns-page ol { margin: 0; padding: 0; }

.ns-page :focus-visible { outline: 2px solid var(--orange-deep); outline-offset: 3px; border-radius: 4px; }
.ns-page .ns-on-dark :focus-visible, .ns-page .ns-hero :focus-visible { outline-color: var(--orange); }
.ns-page .ns-visually-hidden { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

.ns-page .ns-container { max-width: var(--maxw); margin: 0 auto; padding-inline: var(--pad); }

/* ---------- Buttons ---------- */
.ns-page .ns-btn {
  display: inline-flex; align-items: center; justify-content: center; gap: .5rem;
  min-height: 44px; padding: .7rem 1.2rem; border-radius: var(--radius-btn);
  font-size: .9375rem; font-weight: 600; line-height: 1.1; text-decoration: none;
  border: 1px solid transparent; cursor: pointer;
  transition: background-color .15s ease, border-color .15s ease, color .15s ease, transform .15s ease;
}
.ns-page .ns-btn-primary { background: var(--ink); color: #fff; }
.ns-page .ns-btn-primary:hover { background: var(--ink-hover); }
/* Border is ≥3:1 against bg, bg-soft and white (WCAG non-text contrast) */
.ns-page .ns-btn-secondary { background: transparent; color: var(--ink); border-color: #857E76; }
.ns-page .ns-btn-secondary:hover { border-color: var(--ink); background: var(--white); }
.ns-page .ns-btn-lg { min-height: 50px; padding: .85rem 1.45rem; font-size: 1rem; }
.ns-page .ns-btn .ns-arrow { transition: transform .15s ease; }
.ns-page .ns-btn:hover .ns-arrow { transform: translateX(2px); }

/* ---------- Header (mirrors synup.com nav: white bar, orange wordmark, ink CTA) ---------- */

/* ---------- Hero (dark, human) ---------- */
.ns-page .ns-hero {
  position: relative; isolation: isolate; overflow: hidden;
  background: var(--ink); color: #fff;
  padding: clamp(2rem, 5vw, 3.5rem) 0 clamp(9rem, 16vw, 12.5rem);
}
.ns-page .ns-hero::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background:
    radial-gradient(52% 60% at 92% 8%, rgba(255, 115, 30, .16), transparent 62%),
    radial-gradient(40% 50% at 0% 100%, rgba(255, 115, 30, .07), transparent 60%);
}
.ns-page .ns-hero-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 4.4fr); gap: clamp(2rem, 5vw, 4.5rem); align-items: center; }
.ns-page .ns-crumb {
  display: inline-flex; align-items: center; gap: .4rem; font-size: .875rem; font-weight: 500;
  color: var(--on-dark); text-decoration: none; padding: .25rem 0; border-radius: 6px;
}
.ns-page .ns-crumb:hover { color: #fff; }
.ns-page .ns-crumb:hover .ns-arrow-l { transform: translateX(-2px); }
.ns-page .ns-arrow-l { transition: transform .15s ease; }
.ns-page .ns-hero-meta { display: flex; flex-wrap: wrap; align-items: center; gap: .5rem .75rem; margin-top: 1.75rem; }
.ns-page .ns-hero-logo { height: 15px; width: auto; margin-right: .5rem; }
.ns-page .ns-tag {
  display: inline-flex; align-items: center; min-height: 28px; padding: .2rem .7rem; border-radius: 999px;
  font-size: .8125rem; font-weight: 500; color: var(--on-dark); border: 1px solid rgba(231, 226, 218, .22);
}
.ns-page .ns-hero h1 {
  margin-top: 1.25rem;
  font-size: clamp(2.25rem, 1.2rem + 3.6vw, 4rem);
  font-weight: 800; line-height: 1.04; letter-spacing: -.035em;
  text-wrap: balance; max-width: 17ch;
}
.ns-page .ns-hero h1 em { font-style: normal; color: var(--orange); }
.ns-page .ns-hero-dek {
  margin-top: 1.5rem; max-width: 36rem;
  font-size: clamp(1.0625rem, 1rem + .35vw, 1.25rem); line-height: 1.55; color: var(--on-dark);
}
.ns-page .ns-hero-portrait { position: relative; margin: 0; justify-self: end; width: 100%; max-width: 25rem; }
.ns-page .ns-hero-portrait .ns-frame {
  position: relative; border-radius: 22px; overflow: hidden; aspect-ratio: 8 / 9;
  box-shadow: 0 30px 60px -20px rgba(0, 0, 0, .6);
}
.ns-page .ns-hero-portrait img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; }
.ns-page .ns-hero-portrait::after {
  content: ""; position: absolute; z-index: -1; right: -1.1rem; bottom: -1.1rem; width: 38%; aspect-ratio: 1;
  border-radius: 18px; background: var(--orange);
}
.ns-page .ns-hero-portrait figcaption {
  position: absolute; left: 1rem; right: 1rem; bottom: 1rem;
  background: rgba(255, 255, 255, .95); color: var(--ink);
  border-radius: 12px; padding: .75rem .95rem; box-shadow: var(--shadow-1);
}
.ns-page .ns-hero-portrait figcaption strong { display: block; font-size: 1rem; font-weight: 700; letter-spacing: -.01em; }
.ns-page .ns-hero-portrait figcaption span { display: block; font-size: .875rem; color: var(--muted); }

/* ---------- Film + At a glance (film card overlaps the hero: the page's one deliberate asymmetry) ---------- */
.ns-page .ns-film-row { display: grid; grid-template-columns: minmax(0, 7.6fr) minmax(0, 4fr); gap: clamp(2rem, 4vw, 3.5rem); align-items: start; }
.ns-page .ns-film { margin: calc(-1 * clamp(7rem, 12vw, 9.5rem)) 0 0; position: relative; z-index: 2; }
.ns-page .ns-film-frame {
  background: var(--white); padding: .5rem; border-radius: 20px;
  border: 1px solid var(--line); box-shadow: var(--shadow-2);
}
.ns-page .ns-film iframe { width: 100%; height: auto; aspect-ratio: 16 / 9; border: 0; border-radius: 14px; background: var(--ink); }
.ns-page .ns-film figcaption { display: flex; flex-wrap: wrap; align-items: baseline; gap: .25rem 1rem; margin-top: 1rem; font-size: .9375rem; color: var(--muted); }
.ns-page .ns-film figcaption strong { color: var(--ink); font-weight: 600; }

.ns-page .ns-glance { padding-top: clamp(1.5rem, 3vw, 2.25rem); }
.ns-page .ns-glance h2 { font-size: .75rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.ns-page .ns-glance-logo { height: 18px; width: auto; margin-top: 1.1rem; }
.ns-page .ns-glance dl { margin: 1.25rem 0 0; display: grid; gap: 0; }
.ns-page .ns-glance dl > div { padding: .8rem 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: 7.5rem 1fr; gap: 1rem; }
.ns-page .ns-glance dt { font-size: .8125rem; font-weight: 600; color: var(--muted); padding-top: .1rem; }
.ns-page .ns-glance dd { margin: 0; font-size: .9375rem; line-height: 1.45; }
.ns-page .ns-glance dd ul { list-style: none; display: grid; gap: .2rem; }
.ns-page .ns-glance dd a { text-decoration: underline; text-decoration-color: #CFC7BB; text-underline-offset: 3px; }
.ns-page .ns-glance dd a:hover { text-decoration-color: var(--ink); }
.ns-page .ns-glance .ns-reported { font-size: .8125rem; color: var(--muted); display: block; margin-top: .15rem; }

/* ---------- Article layout with sticky rail ---------- */
.ns-page .ns-article-wrap {
  display: grid; grid-template-columns: 11.5rem minmax(0, 1fr); gap: clamp(2rem, 4vw, 4rem);
  padding-top: clamp(3.5rem, 7vw, 5.5rem);
}
.ns-page .ns-rail { position: relative; z-index: 3; }
.ns-page .ns-rail-inner { position: sticky; top: calc(var(--header-h) + 2rem); }
.ns-page .ns-rail h2 { font-size: .75rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-bottom: .75rem; }
.ns-page .ns-rail ol { list-style: none; border-left: 1px solid var(--line); }
.ns-page .ns-rail a {
  position: relative; display: block; padding: .45rem 0 .45rem 1rem; margin-left: -1px;
  font-size: .875rem; line-height: 1.35; color: var(--muted); text-decoration: none;
  border-left: 2px solid transparent; transition: color .15s ease, border-color .15s ease;
}
.ns-page .ns-rail a:hover { color: var(--ink); }
.ns-page .ns-rail a[aria-current="true"] { color: var(--ink); font-weight: 600; border-left-color: var(--orange); }
.ns-page .ns-rail-cta { margin-top: 1.75rem; padding-top: 1.25rem; border-top: 1px solid var(--line); font-size: .875rem; color: var(--muted); }
.ns-page .ns-rail-cta a { display: inline-flex; margin-top: .5rem; font-weight: 600; color: var(--ink); text-decoration: none; border-radius: 6px; }
.ns-page .ns-rail-cta a:hover { text-decoration: underline; text-underline-offset: 3px; }

.ns-page .ns-toc-mobile { display: none; }

.ns-page article.ns-story { min-width: 0; }

/* Section grid: text column + side column; .wide spans both */
.ns-page .ns-sec {
  display: grid; grid-template-columns: minmax(0, 40rem) minmax(0, 1fr); column-gap: clamp(2rem, 4vw, 3.5rem);
  align-items: start;
}
.ns-page .ns-sec > * { grid-column: 1; }
.ns-page .ns-sec > .ns-wide { grid-column: 1 / -1; }
.ns-page .ns-sec > .ns-side { grid-column: 2; grid-row: span 4; align-self: start; }
.ns-page .ns-sec + .ns-sec { margin-top: clamp(4rem, 8vw, 6.5rem); }
.ns-page .ns-sec.ns-tight + .ns-sec, .ns-page .ns-sec + .ns-sec.ns-tight { margin-top: clamp(3rem, 6vw, 4.5rem); }

.ns-page .ns-kicker {
  display: inline-flex; align-items: center; gap: .6rem; margin-bottom: 1rem;
  font-size: .8125rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--orange-deep);
}
.ns-page .ns-kicker .ns-n { font-variant-numeric: tabular-nums; color: var(--muted); font-weight: 600; }
.ns-page .ns-sec h2 {
  font-size: clamp(1.75rem, 1.1rem + 1.9vw, 2.625rem); font-weight: 800; letter-spacing: -.03em; line-height: 1.08;
  text-wrap: balance; max-width: 22ch; margin-bottom: 1.5rem;
}
.ns-page .ns-sec h3 { font-size: clamp(1.25rem, 1.05rem + .6vw, 1.5rem); font-weight: 750; letter-spacing: -.02em; margin: 2.5rem 0 1rem; max-width: 30ch; }
.ns-page :where(.ns-sec) > p { font-size: 1.125rem; line-height: 1.72; max-width: 68ch; color: var(--ink-2); }
.ns-page :where(.ns-sec) > p { margin-top: 1.15rem; }
.ns-page :where(.ns-sec) > p:first-child, .ns-page :where(.ns-sec) > :is(h2, h3) + p { margin-top: 0; }
.ns-page .ns-sec > .ns-kicker { margin-top: 0; }
.ns-page :where(.ns-sec) > p.ns-lead { font-size: clamp(1.1875rem, 1.1rem + .35vw, 1.375rem); line-height: 1.6; color: var(--ink); }
.ns-page .ns-sec p a, .ns-page .ns-takeaways a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--orange); text-decoration-thickness: 2px; text-underline-offset: 3px; }
.ns-page .ns-sec p a:hover { text-decoration-color: var(--ink); }
.ns-page q { quotes: "“" "”" "‘" "’"; }

/* Marginal pull quote */
.ns-page .ns-pull { margin: .25rem 0 0; padding: .25rem 0 .25rem 1.25rem; border-left: 3px solid var(--orange); }
.ns-page .ns-pull p { font-size: 1.3125rem; line-height: 1.38; font-weight: 700; letter-spacing: -.015em; color: var(--ink); text-wrap: pretty; }
.ns-page .ns-pull footer { margin-top: .8rem; font-size: .875rem; color: var(--muted); }

/* Aside note (flat, on background) */
.ns-page .ns-note-card { background: var(--bg-soft); border-radius: 14px; padding: 1.25rem 1.35rem; font-size: .9375rem; line-height: 1.55; color: var(--ink-2); }
.ns-page .ns-note-card .ns-h { font-size: .8125rem; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--ink); margin: 0 0 .5rem; }

/* ---------- Figures (illustrations) ---------- */
.ns-page .ns-fig { margin: 2.5rem 0 .5rem; }
.ns-page .ns-fig-card {
  position: relative; background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
  padding: clamp(1.25rem, 3vw, 2rem); box-shadow: var(--shadow-1);
}
.ns-page .ns-fig-card.ns-flat { box-shadow: none; }
.ns-page .ns-fig-card.ns-soft { background: var(--bg-soft); border-color: transparent; box-shadow: none; }
.ns-page .ns-fig figcaption { display: flex; gap: .75rem; align-items: baseline; margin-top: .9rem; font-size: .875rem; line-height: 1.5; color: var(--muted); max-width: 70ch; }
.ns-page .ns-chip-illus {
  flex: none; display: inline-flex; align-items: center; gap: .35rem; padding: .15rem .55rem; border-radius: 999px;
  background: var(--bg-soft); color: var(--ink); font-size: .6875rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
}
.ns-page .ns-fig-card.ns-soft .ns-chip-illus { background: var(--bg-soft); }
.ns-page .ns-fig-title { font-size: .8125rem; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); }
.ns-page .ns-ico { width: 20px; height: 20px; flex: none; stroke: currentColor; fill: none; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }

/* Fig 1: acquisition → local presence */
.ns-page .ns-acq { display: grid; grid-template-columns: minmax(0, 1fr) 3rem minmax(0, 1.35fr); gap: 1rem; align-items: stretch; }
.ns-page .ns-acq-in .ns-fig-subtitle, .ns-page .ns-acq-out .ns-fig-subtitle { font-size: 1.0625rem; letter-spacing: -.01em; margin: .5rem 0 1rem; }
.ns-page .ns-asset-list { list-style: none; display: grid; gap: .5rem; }
.ns-page .ns-asset-list li {
  display: flex; align-items: center; gap: .7rem; padding: .7rem .85rem; border: 1px solid var(--line); border-radius: 12px;
  background: var(--bg); font-size: .9375rem; font-weight: 500;
}
.ns-page .ns-asset-list li small { display: block; font-size: .8125rem; font-weight: 400; color: var(--muted); }
.ns-page .ns-acq-arrow { display: flex; align-items: center; justify-content: center; color: var(--orange); }
.ns-page .ns-acq-arrow svg { width: 40px; height: 40px; }
.ns-page .ns-steps { list-style: none; counter-reset: s; display: grid; gap: 0; position: relative; }
.ns-page .ns-steps li { counter-increment: s; position: relative; padding: 0 0 1.1rem 3rem; }
.ns-page .ns-steps li::before {
  content: counter(s); position: absolute; left: 0; top: -.1rem; width: 2rem; height: 2rem; border-radius: 50%;
  display: grid; place-items: center; background: var(--orange-soft); color: var(--ink); font-weight: 700; font-size: .875rem;
  border: 1px solid #FFD9C2;
}
.ns-page .ns-steps li::after { content: ""; position: absolute; left: calc(1rem - 1px); top: 2.1rem; bottom: .2rem; width: 2px; background: var(--line); }
.ns-page .ns-steps li:last-child { padding-bottom: 0; }
.ns-page .ns-steps li:last-child::after { display: none; }
.ns-page .ns-steps strong { display: block; font-size: 1rem; font-weight: 700; letter-spacing: -.01em; }
.ns-page .ns-steps span { display: block; font-size: .9063rem; color: var(--muted); line-height: 1.45; margin-top: .15rem; }
.ns-page .ns-steps .ns-from-quote { color: var(--ink-2); }
.ns-page .ns-acq-foot { grid-column: 1 / -1; margin-top: 1.25rem; padding-top: 1.1rem; border-top: 1px dashed var(--line); display: flex; flex-wrap: wrap; gap: .5rem; align-items: center; }
.ns-page .ns-acq-foot .ns-lbl { font-size: .8125rem; font-weight: 600; color: var(--muted); margin-right: .25rem; }
.ns-page .ns-pill { display: inline-flex; align-items: center; gap: .4rem; min-height: 30px; padding: .25rem .75rem; border-radius: 999px; background: var(--orange-soft); font-size: .8125rem; font-weight: 600; color: var(--ink); }
.ns-page .ns-pill .ns-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--orange); }

/* Fig 2: domain decision */
.ns-page .ns-domain { display: grid; grid-template-columns: minmax(0, 1.1fr) auto minmax(0, 1fr); gap: 1.25rem; align-items: center; }
.ns-page .ns-gbp {
  background: var(--white); border: 1px solid var(--line); border-radius: 14px; padding: 1rem 1.1rem; box-shadow: var(--shadow-1);
}
.ns-page .ns-gbp-top { display: flex; align-items: center; gap: .7rem; }
.ns-page .ns-gbp-mark { width: 36px; height: 36px; border-radius: 10px; background: var(--bg-soft); display: grid; place-items: center; color: var(--ink); }
.ns-page .ns-gbp-name { font-weight: 700; font-size: .9375rem; line-height: 1.25; }
.ns-page .ns-gbp-sub { font-size: .8125rem; color: var(--muted); }
.ns-page .ns-gbp-row { display: flex; gap: .6rem; align-items: flex-start; margin-top: .75rem; font-size: .875rem; }
.ns-page .ns-gbp-row .ns-k { flex: none; width: 4.25rem; color: var(--muted); font-size: .8125rem; padding-top: .05rem; }
.ns-page .ns-url { font-family: ui-monospace, "SF Mono", Menlo, Consolas, monospace; font-size: .8125rem; word-break: break-all; line-height: 1.5; }
.ns-page .ns-url mark { background: var(--orange-soft); color: var(--ink); border-radius: 4px; padding: .05rem .2rem; box-shadow: inset 0 -2px 0 var(--orange); }
.ns-page .ns-domain-mid { display: grid; justify-items: center; gap: .5rem; text-align: center; max-width: 9rem; }
.ns-page .ns-domain-mid svg { width: 36px; height: 36px; color: var(--orange); }
.ns-page .ns-domain-mid span { font-size: .8125rem; font-weight: 600; color: var(--ink-2); line-height: 1.35; }
.ns-page .ns-decide { display: grid; gap: .6rem; }
.ns-page .ns-decide .ns-q { font-size: .9375rem; font-weight: 700; letter-spacing: -.01em; margin-bottom: .15rem; }
.ns-page .ns-outcome { display: flex; gap: .75rem; align-items: flex-start; padding: .75rem .9rem; border-radius: 12px; border: 1px solid var(--line); background: var(--white); }
.ns-page .ns-outcome b { display: block; font-size: .875rem; }
.ns-page .ns-outcome span { font-size: .8125rem; color: var(--muted); line-height: 1.45; }
.ns-page .ns-badge { flex: none; display: inline-flex; align-items: center; min-height: 24px; padding: .1rem .5rem; border-radius: 6px; font-size: .75rem; font-weight: 700; }
.ns-page .ns-badge.ns-yes { background: var(--success-bg); color: var(--success-text); }
.ns-page .ns-badge.ns-no { background: var(--bg-soft); color: var(--ink); }

/* Fig 3: local post schedule */
.ns-page .ns-sched-head { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: .75rem; margin-bottom: 1.1rem; }
.ns-page .ns-sched-head .ns-fig-title { color: var(--ink); letter-spacing: .02em; text-transform: none; font-size: 1rem; }
.ns-page .ns-sched-head .ns-meta { display: flex; gap: .5rem; flex-wrap: wrap; }
.ns-page .ns-week { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: .6rem; }
.ns-page .ns-day { background: var(--bg); border: 1px solid var(--line); border-radius: 12px; padding: .6rem; min-height: 11.5rem; display: flex; flex-direction: column; gap: .5rem; }
.ns-page .ns-day-h { display: flex; justify-content: space-between; font-size: .75rem; font-weight: 700; color: var(--muted); letter-spacing: .04em; text-transform: uppercase; }
.ns-page .ns-post { background: var(--white); border: 1px solid var(--line); border-radius: 10px; padding: .55rem .6rem; box-shadow: 0 1px 2px rgba(28, 25, 23, .05); }
.ns-page .ns-post .ns-loc { display: flex; align-items: center; gap: .3rem; font-size: .6875rem; font-weight: 600; color: var(--muted); }
.ns-page .ns-post .ns-loc svg { width: 12px; height: 12px; }
.ns-page .ns-post p { font-size: .8125rem; line-height: 1.35; font-weight: 600; color: var(--ink); margin-top: .25rem; }
.ns-page .ns-post .ns-st { display: inline-flex; margin-top: .4rem; font-size: .6875rem; font-weight: 700; padding: .05rem .4rem; border-radius: 5px; background: var(--success-bg); color: var(--success-text); }
.ns-page .ns-post .ns-st.ns-sch { background: var(--orange-soft); color: var(--ink); }
.ns-page .ns-post.ns-notice { border-left: 3px solid var(--orange); }
.ns-page .ns-sched-legend { display: flex; flex-wrap: wrap; gap: .5rem 1.25rem; margin-top: 1rem; font-size: .8125rem; color: var(--muted); }
.ns-page .ns-sched-legend span { display: inline-flex; align-items: center; gap: .4rem; }
.ns-page .ns-sched-legend i { width: 10px; height: 10px; border-radius: 3px; display: inline-block; }

/* Stat band (full-bleed soft background) */
.ns-page .ns-bleed { position: relative; isolation: isolate; }
.ns-page .ns-bleed::before { content: ""; position: absolute; top: 0; bottom: 0; left: -100vw; right: -100vw; z-index: -1; background: var(--bg-soft); }
.ns-page .ns-stat-band { padding: clamp(2.5rem, 6vw, 4rem) 0; margin: 2.75rem 0 2.5rem; display: grid; grid-template-columns: auto minmax(0, 1fr); gap: clamp(1.5rem, 4vw, 3.5rem); align-items: center; }
.ns-page .ns-stat-num {
  font-size: clamp(5rem, 3rem + 8vw, 9.5rem); font-weight: 800; letter-spacing: -.06em; line-height: .9; color: var(--ink);
  font-variant-numeric: tabular-nums; position: relative; padding-bottom: .9rem;
}
.ns-page .ns-stat-num::after { content: ""; position: absolute; left: .06em; bottom: 0; width: 1.1em; height: 8px; border-radius: 4px; background: var(--orange); }
.ns-page .ns-stat-copy .ns-stat-label { font-size: clamp(1.25rem, 1.05rem + .7vw, 1.625rem); font-weight: 750; letter-spacing: -.02em; line-height: 1.2; max-width: 22ch; }
.ns-page .ns-stat-copy blockquote { margin: 1rem 0 0; font-size: 1.1875rem; line-height: 1.5; font-weight: 600; color: var(--ink); max-width: 46ch; }
.ns-page .ns-attrib { display: flex; align-items: center; gap: .75rem; margin-top: 1.1rem; }
.ns-page .ns-attrib img { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; }
.ns-page .ns-attrib b { display: block; font-size: .9375rem; font-weight: 700; }
.ns-page .ns-attrib span { display: block; font-size: .8125rem; color: var(--muted); }
.ns-page .ns-bleed .ns-attrib span, .ns-page .ns-fig-card.ns-soft .ns-gbp-row .ns-k { color: var(--muted-strong); }
.ns-page .ns-qualifier {
  margin-top: 1.1rem; display: flex; gap: .6rem; align-items: flex-start; font-size: .875rem; line-height: 1.5;
  background: var(--white); border: 1px solid var(--line); border-radius: 10px; padding: .7rem .85rem; max-width: 50ch; color: var(--ink-2);
}
.ns-page .ns-qualifier svg { width: 18px; height: 18px; flex: none; margin-top: .1rem; color: var(--orange-deep); }

/* Fig 4: review → service follow-up */
.ns-page .ns-flow { display: grid; grid-template-columns: minmax(0, 15rem) minmax(0, 1fr); gap: clamp(1.25rem, 3vw, 2.25rem); align-items: center; }
.ns-page .ns-review-mock { background: var(--white); border: 1px solid var(--line); border-radius: 14px; padding: 1rem; box-shadow: var(--shadow-1); }
.ns-page .ns-review-mock .ns-top { display: flex; align-items: center; gap: .6rem; }
.ns-page .ns-review-mock .ns-av { width: 32px; height: 32px; border-radius: 50%; background: var(--line); }
.ns-page .ns-review-mock .ns-stars { display: flex; gap: 2px; color: var(--orange); font-size: 14px; line-height: 1; }
.ns-page .ns-review-mock .ns-stars .ns-off { color: var(--line); }
.ns-page .ns-review-mock .ns-src { font-size: .75rem; color: var(--muted); }
.ns-page .ns-review-mock .ns-bar { height: 8px; border-radius: 4px; background: var(--bg-soft); margin-top: .6rem; }
.ns-page .ns-review-mock .ns-bar.ns-s { width: 64%; }
.ns-page .ns-review-mock .ns-tagrow { display: flex; flex-wrap: wrap; gap: .4rem; margin-top: .85rem; }
.ns-page .ns-review-mock .ns-t { font-size: .6875rem; font-weight: 700; padding: .15rem .45rem; border-radius: 5px; }
.ns-page .ns-t.ns-flag { background: var(--danger-bg); color: var(--danger-text); }
.ns-page .ns-t.ns-route { background: var(--orange-soft); color: var(--ink); }
.ns-page .ns-path { list-style: none; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; position: relative; }
.ns-page .ns-path li { position: relative; padding: 0 .75rem 0 0; }
.ns-page .ns-path li .ns-node {
  position: relative; z-index: 1; width: 2.5rem; height: 2.5rem; border-radius: 50%; display: grid; place-items: center;
  background: var(--white); border: 2px solid var(--line); color: var(--ink);
}
.ns-page .ns-path li.ns-hot .ns-node { border-color: var(--orange); background: var(--orange-soft); }
.ns-page .ns-path li.ns-done .ns-node { border-color: var(--success); background: var(--success-bg); color: var(--success); }
.ns-page .ns-path li::before { content: ""; position: absolute; top: 1.25rem; left: 2.5rem; right: 0; height: 2px; background: var(--line); }
.ns-page .ns-path li:last-child::before { display: none; }
.ns-page .ns-path b { display: block; margin-top: .8rem; font-size: .9375rem; font-weight: 700; letter-spacing: -.01em; line-height: 1.3; }
.ns-page .ns-path span { display: block; margin-top: .25rem; font-size: .8125rem; color: var(--muted); line-height: 1.45; }

/* Fig 5: team + support */
.ns-page .ns-team { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr) minmax(0, 1fr); gap: 0; align-items: stretch; }
.ns-page .ns-lane { padding: 1.25rem; border-radius: 14px; }
.ns-page .ns-lane.ns-navsav { background: var(--white); border: 1px solid var(--line); }
.ns-page .ns-lane.ns-synup { background: var(--ink); color: #fff; }
.ns-page .ns-lane .ns-fig-subtitle { font-size: 1rem; letter-spacing: -.01em; margin: 0; }
.ns-page .ns-fig-subtitle { margin: 0; }
.ns-page .ns-check { width: 1em; height: 1em; fill: none; stroke: currentColor; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.ns-page .ns-ico-pin { fill: none; stroke: currentColor; stroke-width: 2; }
.ns-page .ns-ico-arrow { fill: none; stroke: currentColor; stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }
.ns-page .ns-rail-title { font-size: inherit; margin: 0; }
.ns-page .ns-cta-title { font-size: inherit; margin: 0 0 .75rem; }
.ns-page .ns-toc-toggle { all: unset; cursor: pointer; display: flex; align-items: center; gap: .35rem; font: inherit; font-weight: 600; }
.ns-page .ns-lane .ns-who { display: flex; align-items: center; gap: .6rem; margin-bottom: .9rem; min-height: 28px; }
.ns-page .ns-lane .ns-who img { height: 16px; width: auto; }
.ns-page .ns-lane .ns-who .ns-syn { height: 22px; }
.ns-page .ns-lane ul { list-style: none; display: grid; gap: .55rem; margin-top: .75rem; }
.ns-page .ns-lane li { display: flex; gap: .55rem; font-size: .875rem; line-height: 1.45; }
.ns-page .ns-lane li svg { width: 16px; height: 16px; flex: none; margin-top: .15rem; }
.ns-page .ns-lane.ns-navsav li svg { color: var(--success); }
.ns-page .ns-lane.ns-synup li svg { color: var(--orange); }
.ns-page .ns-lane.ns-synup li { color: var(--on-dark); }
.ns-page .ns-bridge { display: grid; align-content: center; gap: .6rem; padding: 1rem 1.1rem; position: relative; }
.ns-page .ns-bridge::before { content: ""; position: absolute; top: 50%; left: 0; right: 0; height: 2px; background: repeating-linear-gradient(90deg, var(--orange) 0 8px, transparent 8px 14px); z-index: 0; opacity: .5; }
.ns-page .ns-bridge .ns-qbox { position: relative; z-index: 1; background: var(--white); border: 1px solid var(--line); border-radius: 12px; padding: .65rem .8rem; font-size: .8125rem; line-height: 1.4; font-weight: 600; box-shadow: var(--shadow-1); }
.ns-page .ns-bridge .ns-qbox small { display: block; font-size: .6875rem; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); margin-bottom: .2rem; }

/* ---------- Quote band (dark, full-width) ---------- */
.ns-page .ns-quote-band { background: var(--ink); color: #fff; padding: clamp(4rem, 9vw, 7rem) 0; position: relative; overflow: hidden; isolation: isolate; margin-top: clamp(4.5rem, 9vw, 7rem); }
.ns-page .ns-quote-band::before { content: ""; position: absolute; inset: 0; z-index: -1; background: radial-gradient(45% 70% at 100% 0%, rgba(255, 115, 30, .14), transparent 65%); }
.ns-page .ns-quote-band .ns-container { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 3fr); gap: clamp(1.5rem, 4vw, 3rem); }
.ns-page .ns-quote-mark { font-size: clamp(6rem, 12vw, 10rem); line-height: .7; font-weight: 800; color: var(--orange); letter-spacing: -.05em; }
.ns-page .ns-quote-band blockquote { margin: 0; }
.ns-page .ns-quote-band blockquote p {
  font-size: clamp(1.75rem, 1.1rem + 2.4vw, 3.125rem); line-height: 1.12; font-weight: 750; letter-spacing: -.03em; max-width: 24ch; text-wrap: balance;
}
.ns-page .ns-quote-band blockquote p .ns-soft { color: var(--on-dark-muted); }
.ns-page .ns-quote-band .ns-attrib b { color: #fff; }
.ns-page .ns-quote-band .ns-attrib span { color: var(--on-dark-muted); }
.ns-page .ns-quote-band .ns-attrib { margin-top: 2rem; }

/* ---------- Takeaways (directly on the background, no cards) ---------- */
.ns-page .ns-takeaways-wrap { padding: clamp(4rem, 8vw, 6rem) 0 clamp(3rem, 6vw, 4.5rem); }
.ns-page .ns-takeaways-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.4fr); gap: 2rem; align-items: end; margin-bottom: clamp(2rem, 4vw, 3rem); }
.ns-page .ns-takeaways-head h2 { font-size: clamp(1.75rem, 1.1rem + 1.9vw, 2.625rem); font-weight: 800; letter-spacing: -.03em; max-width: 18ch; text-wrap: balance; }
.ns-page .ns-takeaways-head p { font-size: 1.0625rem; color: var(--muted); max-width: 52ch; }
.ns-page .ns-takeaways { list-style: none; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 19rem), 1fr)); gap: 2.25rem clamp(2rem, 4vw, 3.5rem); counter-reset: t; }
.ns-page .ns-takeaways li { counter-increment: t; border-top: 2px solid var(--ink); padding-top: 1rem; }
.ns-page .ns-takeaways li::before { content: "0" counter(t); display: block; font-size: .8125rem; font-weight: 700; color: var(--orange-deep); letter-spacing: .06em; margin-bottom: .6rem; font-variant-numeric: tabular-nums; }
.ns-page .ns-takeaways h3 { font-size: 1.1875rem; font-weight: 750; letter-spacing: -.015em; line-height: 1.25; }
.ns-page .ns-takeaways p { margin-top: .5rem; font-size: 1rem; line-height: 1.6; color: var(--ink-2); max-width: 44ch; }

/* ---------- CTA ---------- */
.ns-page .ns-cta { padding: 0 0 clamp(4rem, 8vw, 6rem); }
.ns-page .ns-cta-card {
  position: relative; overflow: hidden; isolation: isolate;
  background: var(--bg-soft); border-radius: 24px; padding: clamp(2rem, 5vw, 3.5rem);
  display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr); gap: 2rem; align-items: end;
}
.ns-page .ns-cta-card::after { content: ""; position: absolute; z-index: -1; right: -3rem; top: -3rem; width: 14rem; height: 14rem; border-radius: 40px; background: var(--orange); opacity: .9; transform: rotate(12deg); }
.ns-page .ns-cta-card h2 { font-size: clamp(1.875rem, 1.2rem + 2vw, 2.875rem); font-weight: 800; letter-spacing: -.035em; line-height: 1.06; max-width: 18ch; text-wrap: balance; }
.ns-page .ns-cta-card p { margin-top: 1rem; font-size: 1.0625rem; color: var(--ink-2); max-width: 46ch; }
.ns-page .ns-cta-actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.75rem; }
.ns-page .ns-cta-links { justify-self: end; align-self: end; background: var(--white); border: 1px solid var(--line); border-radius: 16px; padding: 1.1rem 1.25rem; min-width: min(100%, 17rem); }
.ns-page .ns-cta-links h3 { font-size: .75rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-bottom: .5rem; }
.ns-page .ns-cta-links ul { list-style: none; }
.ns-page .ns-cta-links a { display: flex; justify-content: space-between; align-items: center; gap: 1rem; min-height: 40px; font-size: .9375rem; font-weight: 500; text-decoration: none; border-bottom: 1px solid var(--line); }
.ns-page .ns-cta-links li:last-child a { border-bottom: 0; }
.ns-page .ns-cta-links a:hover { color: var(--orange-deep); }

/* ---------- Footer (synup.com doormat pattern, dark ink) ---------- */

/* ---------- Reveal motion (JS adds .js; only animates when motion is allowed) ---------- */
@media (prefers-reduced-motion: no-preference) {
  .js .ns-page .ns-reveal { opacity: 0; transform: translateY(14px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
  .js .ns-page .ns-reveal.is-in { opacity: 1; transform: none; }
  .js .ns-page .ns-steps li, .js .ns-page .ns-path li { opacity: 0; transform: translateY(8px); transition: opacity .45s var(--ease), transform .45s var(--ease); }
  .js .ns-page .is-in .ns-steps li, .js .ns-page .is-in .ns-path li { opacity: 1; transform: none; }
  .js .ns-page .is-in .ns-steps li:nth-child(2), .js .ns-page .is-in .ns-path li:nth-child(2) { transition-delay: .08s; }
  .js .ns-page .is-in .ns-steps li:nth-child(3), .js .ns-page .is-in .ns-path li:nth-child(3) { transition-delay: .16s; }
  .js .ns-page .is-in .ns-steps li:nth-child(4), .js .ns-page .is-in .ns-path li:nth-child(4) { transition-delay: .24s; }
  .js .ns-page .is-in .ns-steps li:nth-child(5) { transition-delay: .32s; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ns-page, .ns-page *, .ns-page *::before, .ns-page *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
}

/* ---------- Responsive ---------- */
@media (max-width: 1180px) {
  .ns-page .ns-sec { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-sec > .ns-side { grid-column: 1; grid-row: auto; margin: 2rem 0 .5rem; max-width: 40rem; }
}
@media (max-width: 1024px) {
  .ns-page .ns-article-wrap { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-rail { display: none; }
  .ns-page .ns-toc-mobile { display: block; margin-bottom: 3rem; border: 1px solid var(--line); border-radius: 14px; background: var(--white); }
  .ns-page .ns-toc-mobile summary { list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; min-height: 52px; padding: 0 1.1rem; font-weight: 600; font-size: .9375rem; border-radius: 14px; }
  .ns-page .ns-toc-mobile summary::-webkit-details-marker { display: none; }
  .ns-page .ns-toc-mobile summary .ns-chev { width: 1rem; height: 1rem; transition: transform .15s ease; }
  .ns-page .ns-toc-mobile[open] summary .ns-chev { transform: rotate(180deg); }
  .ns-page .ns-toc-mobile ol { list-style: none; padding: 0 1.1rem 1rem; display: grid; }
  .ns-page .ns-toc-mobile a { display: flex; min-height: 44px; align-items: center; text-decoration: none; border-top: 1px solid var(--line); font-size: .9375rem; }
  .ns-page .ns-sec { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 900px) {
  .ns-page .ns-hero-grid { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-hero-portrait { justify-self: start; max-width: 22rem; }
  .ns-page .ns-film-row { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-glance { padding-top: .5rem; }
  .ns-page .ns-acq { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-acq-arrow svg { transform: rotate(90deg); width: 32px; height: 32px; }
  .ns-page .ns-domain { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-domain-mid { max-width: none; grid-auto-flow: column; justify-content: start; align-items: center; }
  .ns-page .ns-domain-mid svg { transform: rotate(90deg); }
  .ns-page .ns-week { grid-template-columns: repeat(auto-fill, minmax(9.5rem, 1fr)); }
  .ns-page .ns-day { min-height: 0; }
  .ns-page .ns-flow { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-review-mock { max-width: 20rem; }
  .ns-page .ns-team { grid-template-columns: minmax(0, 1fr); gap: 0; }
  .ns-page .ns-bridge { padding: 1rem 0; }
  .ns-page .ns-bridge::before { top: 0; bottom: 0; left: 50%; right: auto; width: 2px; height: auto; background: repeating-linear-gradient(180deg, var(--orange) 0 8px, transparent 8px 14px); }
  .ns-page .ns-quote-band .ns-container { grid-template-columns: minmax(0, 1fr); gap: 0; }
  .ns-page .ns-quote-mark { font-size: 6rem; height: 3.5rem; }
  .ns-page .ns-takeaways-head { grid-template-columns: minmax(0, 1fr); gap: 1rem; }
  .ns-page .ns-cta-card { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-cta-links { justify-self: stretch; }
}
@media (max-width: 640px) {
  .ns-page .ns-hero { padding-bottom: 6.5rem; }
  .ns-page .ns-hero-portrait { max-width: none; }
  .ns-page .ns-hero-portrait .ns-frame { aspect-ratio: 4 / 3; }
  .ns-page .ns-hero-portrait img { object-position: 50% 22%; }
  .ns-page .ns-hero-portrait::after { right: -.6rem; bottom: -.6rem; }
  .ns-page .ns-film { margin-top: -4.5rem; }
  .ns-page .ns-film-frame { padding: .3rem; border-radius: 16px; }
  .ns-page .ns-film iframe { border-radius: 12px; }
  .ns-page .ns-glance dl > div { grid-template-columns: 6.25rem 1fr; gap: .75rem; }
  .ns-page :where(.ns-sec) > p { font-size: 1.0625rem; }
  .ns-page .ns-path { grid-template-columns: minmax(0, 1fr); gap: 1rem; }
  .ns-page .ns-path li { display: grid; grid-template-columns: 2.5rem 1fr; column-gap: .9rem; padding: 0; }
  .ns-page .ns-path li .ns-node { grid-row: span 2; }
  .ns-page .ns-path li b { margin-top: .1rem; }
  .ns-page .ns-path li::before { top: 2.5rem; bottom: -1rem; left: 1.25rem; right: auto; width: 2px; height: auto; }
  .ns-page .ns-stat-band { grid-template-columns: minmax(0, 1fr); }
  .ns-page .ns-cta-card::after { width: 6.5rem; height: 6.5rem; right: -2.75rem; top: -2.75rem; border-radius: 22px; }
}
@media (max-width: 380px) {
  .ns-page .ns-week { grid-template-columns: minmax(0, 1fr); }
}

@media print {
  .ns-page .ns-rail, .ns-page .ns-toc-mobile, .ns-page .ns-film, .ns-page .ns-cta { display: none !important; }
  .ns-page .ns-hero { background: #fff; color: var(--ink); padding: 0 0 1rem; }
  .ns-page .ns-hero-dek, .ns-page .ns-tag, .ns-page .ns-crumb { color: var(--ink); }
  .ns-page .ns-quote-band { background: #fff; color: var(--ink); }
}