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Running a real estate business is hard work. Conducting open-houses, giving house tours, commuting from one location to the other to, and constantly working towards making a sale requires a lot of effort. Trying to constantly find new ways to market your real estate business can seem like a huge task. We understand! So, we decided to put together this guide to help you market your real estate business better. Here are … ways you can use to market your real estate business.
Getting your real estate business listed on several online directories that is specific to your industry helps you establish a strong online presence. In doing so, you will increase your chances of appearing on searches where consumers are looking for your services. Aside from all the major directories and listings sites like Google My Business, YellowPages, Yelp, your local Chamber of Commerce, your business needs to be listed on niche listings sites for realtors. Here are some listings sites that are specific to the real estate industry.
You can read more about other real estate business directories and search engines in this post. The business information you’ll need to enter includes your business name, address, phone number, business category, email address, business hours, etc. It is best to make sure that you add information about your amenities as well like parking facilities, or if your premises is handicap friendly, etc.
Synup is a dedicated local marketing tool that can get you listed on 48+ directories all in one shot. And the best part is that you can manage all these listings from one easy-to-use dashboard.
Your company’s logo is a visual representation of everything it stands for to your customers. With a well-designed company logo, you’ll leave a lasting impression on consumers. Here are some tips to get you started, or before you :
When you are creating (or re-creating) the business logo for your real estate business, remember that you’re illustrating your entire company and what it represents in to a certain picture. You can get in touch with a graphic designer through Fiverr or Upwork. In case you want to do it yourself, you can use Canva that comes with a variety of templates and fonts that you can use. For more ideas to create logos, you can even use GraphicSprings’ logo generator.
Starting a blog or writing guest posts can help you reach your potential customers and engage with them. The best way to do this is to make sure that your blog is search engine optimized; it will help your content appear on searches that are conducted with regard to the real estate services that you offer. Choose keywords that are trending and have a good search volume, and write actionable content accordingly. Your content needs to have a minimum word count of 500 words to be eligible to rank online. Make sure you add CTAs (Call to Actions) that can help your customers get in touch with you.
Take a look at Redfin’s article on How to Buy a Home in 7 Steps. Here’s what you can take away from it:
In doing so, you’re bound to increase website traffic and better the results of engaging with your target audience. In addition to writing on your business’ blog, you can even reach out to blogging sites that have a good audience following and write a guest post for them. You can read more about guest blogging here.
Your business needs to have a social media presence. In addition to the listings and directory sites, you need to add your business to social media sites like Facebook, LinkedIn, Twitter, Instagram. Having to live in the age of social media, you are given several opportunities to help your target audience find you. Here is a list of to-dos to get you started:
You can learn how to add your real estate business to Facebook, Instagram, LinkedIn and Twitter here.
Customer testimonials are more elaborate versions of reviews and help build trust among your potential customers. Get in touch with your happiest customers and ask them to give your business a testimonial. It is best if you ask them to leave you a picture of themselves to make the testimonial something relatable. Once you get this done, add it to your website’s homepage.
Reviews are integral to strengthening a business’ online presence. Your potential customers need to know about your first-class services. Here’s why they are important:
So, you need to make sure that you’re spending adequate time on building your reviews for your business. Creating an online presence is quite easy, but building your reviews is the hard part. Here are some tips to help you build reviews.
The whole purpose of an online presence is to make sure that your business appears when they search for you. This is why keyword research is crucial to what your content contains. The best-suited keywords for your business have a good search volume. Here’s are three rudimentary methods you can use to find keywords ideas:
You can run a normal search on Google and get keyword ideas on the search bar itself.
In addition to just running a search on Google, you can even install a free Chrome Extension like Keywords Everywhere. Once you run a search, you’ll get the search volume alongside the keywords that appear in the search bar.
You can even get Keyword ideas by using Ubersuggest. Ubersuggest will generate a list of keywords with information like competition for the keyword and its search volume. Furthermore, pick the region you’re targeting, you can choose the keywords you need and download them in a .csv file format.
You can even try the same with Google Keyword Planner if you have a Google Adwords account. Once you pick the best suited keyword, you can promote all your content (website, blog, landing pages, etc.) and ads using these keywords to reach the people who are conducting such searches, and rank for keywords on SERPs.
It might seem like traditional marketing is becoming less relevant by the day. But the truth is that it is still a viable marketing option. Using offline marketing methods like billboards, TV or Radio commercials, posters, or bench advertising, can always help you build your brand and engage with several prospects. Here are some ideas you implement:
The real estate industry is a huge marketplace. According to a study, there are two million active and licensed realtors in the USA. As a real estate company or a realtor that is unique, you need to stand out from this demographic to consumers. So, try to appeal to the humor in your consumers by applying this idea to your marketing.
It might seem like a daunting task to come up with humorous, quirky content. But you can always draw inspiration by looking out at what is trending or popular among today’s youth. It can be the “dad” jokes that make you cringe, popular gifs, lol cats, you name it. Try to give it a popular meme a “real estate” edge! Here are some tips* to get you started:
People love memes. Create and share memes that are funny to keep your social media followers engaged with your business. You can use free meme generation tools like ImgFlip or Make a Meme.
Create a parody music video. A group of realtors from Santa Clarita, California, came up with a music video, parodying rapper, Rick Ross’ Everyday I’m Hustlin’. The video was executed very well with the realtors rapping about their professions. Such an idea can help you gain more eyeballs, and you can reach a larger audience.
Get creative with props. As a realtor, you’re always using placards, posters, pamphlets, etc. Try to personalize and recreate your props to outdo standard expectations.
A walkthrough video is basically a video tour of the house. You can shoot these videos using your smartphone or a professional camera. So, it can cost you somewhere between a little expensive or nothing at all. By putting up one of these videos, you can provide your clients with a sneak-peak before they want to see a house. The prospective buyers will be able to take a virtual tour of the house and get understand what the house truly looks like.
A squeeze page is a lead generation tool that appears on websites in the form of pop-ups, opt-ins, CTAs, etc. By creating a lead generation tool, you can build your list of contacts and nurture them to become prospective buyers. These tools usually have a bit of copy, a call-to-action (CTA), and a contact form. Determine the web pages that give your website the most amount of relevant traffic, and add these tools to these pages. Just keep these things in mind while you build a build a lead generation tool:
You can build these tools using TypeForm or Sumo to grow your leads. For more ideas, you can read about high converting lead forms here.
Just to make things more interesting, we thought that we’ll host a challenge about carpet cleaning marketing. Try any 5 of the aforementioned marketing campaigns, and write to us about your experience with them at hello@synup.com. Tell us about your process and whether it was successful or not. If we find your email interesting, we’ll feature you on one of our future posts.
