As a business owner, you get a few things checked on your marketing to-do list as soon as you open up shop. You get your business listed online, get your social media profiles up and running, and employ more options to market your business online, using both traditional and digital methods. However, irrespective of whether you own a new or an established business, getting more customers to come to you and incentivizing customers to pick you over your competitors is a major concern.
One of the things that you can do in a scenario like this is give customers deals and discounts. This step-by-step guide will focus on how you can use
Yelp’s deals, gift certificates and check-in offersto capture the interest of customers, and get them more interested in picking your business over others.
But before we get into that, let’s answer two questions that most business owners have.
What are Yelp deals?
Yelp deals are exclusive
prepaidoffers that customers can buy from a business’ Yelp profile. Yelp deals were introduced to incentivize customers browsing on the Yelp app or website to pick your business over others’.
What are the different types of Yelp deals/offers that I can create?
Yelp has three different types of deals that businesses can offer their customers.
#1 Yelp Vouchers
Yelp vouchers are prepaid deals that customers can purchase directly from your Yelp listing. These are the most straightforward kind of deals that one can find on Yelp, and they are usually deals that will give users a discount on their bill. For instance, users can buy a $75 coupon redeemable at for the price of $50 and save 33% on their purchase by doing this. Yelp takes 30% of the share when a user buys this deal, and gives you 70% of the share.
#2 Gift Certificates
Gift certificates are very similar to Yelp Vouchers, with the only difference being the fact that, unlike a deal, they’re redeemed for the same price that they were bought. In a nutshell, they’re just gift vouchers that users can give to their friends. Unlike Yelp deals, Yelp takes only 10% of the cut from gift certificates, and gives the rest of the 90% back to you.
#3 Check-In Offers
Yelp allows users to add friends on their profile as well. Just like Facebook, Yelp gives users a check-in button to a business on Yelp. When a user does a Yelp check-in, other users who are their friends can see this on their feed. A lot of people checking in to one business can stir an interest amongst other users, and to encourage users to do this, Yelp allows business owners to create check-in offers. When a user checks into a business that has check-in offers enabled on Yelp, a discount coupon/deal is immediately sent to the user’s phone app. This can later be redeemed at the restaurant.
(We are hearing reports that Yelp might have discontinued check-in offers in recent times. We will update this article as soon as we confirm it.)
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