Improving a business’ Yelp star-rating needs to be a top priority for every business owner.
Would you trust a store that has an average Yelp star-rating of 2.1? Probably not. Nobody wants to risk going to a business that has a lot of negative reviews and low star ratings online. Even if your business’ star rating isn’t that low, you’re probably never gonna stir interest amongst consumers like your competitor who has an average star rating of 4.6. In fact, this Harvard Business School study says that a one-star increase on your Yelp rating translates to a five to nine percent increase in revenue for your business.
So, long story short, your Yelp profile needs to have great reviews if you want to attract more customers to your business. If you’ve been having trouble doing this, here are four actionable steps for improving your star rating on Yelp.