Title tags are one of the most important ranking signals that search engines use to determine the relevance of a webpage in the SERPs. They help both the users and the search engine understand the content of the page.
So, what exactly are title tags, and why should they be optimized?
A title tag is exactly what it sounds like. It is the headline of a webpage, and is displayed to users as a clickable link in the SERPs. Title tags are extremely important for organic ranking and SEO, and hence should be optimized to help search engines rank the page better.
Here’s a quick five-step guide that you can follow in order to optimize your business website’s title tags.