So, you’re the owner of a thriving business in your city, and you have a big event coming up. You’re looking for the best possible way to promote your event and get more people to sign up for it. What do you do? That’s simple: you promote your event with Google Posts to make it appear on Google searches.
Promoting your business events using Google posts can be very lucrative for you. It can help you give your event the exposure it needs, as there are a humongous number of people using Google. According to Internet Live Stats, there are over 3.5 billion searches conducted everyday; that averages a whopping 40,000 search queries processed every second. Imagine what you could accomplish by adding your event to Google.
With that being said, here’s how you can employ Google Posts to add your business event to Google in seven simple steps:
Step 1 – Sign-in
Login to your Google My Business account.
[If you don’t already have an account, you can learn how to create a Google My Business page for your business here.]
Step 2 – Go to Posts
Click on the “Posts” option on the left-hand side of the page.
Step 3 – Write a Post
You will be led to a page with an option to create a Google Post. Click on ‘Write a Post’.
Step 4 – Choose Events and Add an Image
Choose Events in the Create Posts window. From here on, it’s quite straightforward. Start by adding the image you created to promote your event.
[If you need to create an event poster, you can use a tool like Canva which comes with ready-to-use templates.]
Step 5 – Add the Event Title and Description
Next, you’ll need to add an event title and a description of your post. When you’re writing your post, ensure that your description is precise and brief so that you make the most of the 300-word limit.
When you mention the month, day and time, you’ll need to stick to a certain format. It needs to be something like this – 15 Dec at 4:00 AM.
Here’s an example of a good description you can use to write one for your event.
Step 6 – Add Time and Date
This part is pretty straightforward. Add your event’s date and time to the post.
Step 7 – Add a Call-to-Action
Enable the Add Button toggle to add a call-to-action (CTA) to your post. It is a great way to engage your prospective customers and increase your sign-ups. Once you choose your CTA, add the required link to your sign-up page.
Step 8 – Preview and Publish
Now all that’s left to do is to publish your post. Click on the “Preview” button that appears on the top of the Create Post Box. If your post looks good, then click on publish.
Here’s how your published post will appear in the search results. If you were wondering why you weren’t asked to give the address to the event, it’s because the post appears on your knowledge panel as shown below with your business address in the Maps. If you have an event which is not held in your business’ store location, you can always specify that in the description or provide more information in the page you’re linking out to in the event post.