So you’ve set up your business’ social media accounts on all the major platforms, and are posting content regularly. While this can garner you a substantial following over time, there is another way that you can boost this process, and that’s through sponsored ads.

Once you’ve set up your business’ page on social media sites like Facebook and Instagram, you have the option of running an ad campaign within the site. This can boost your business’ visibility and help generate more revenue. Here, we’ll show you how to run your own sponsored ad campaign on Instagram.

But before we get started, however, here’s a little background information. Since Facebook acquired Instagram in 2012, you will have to link your business’ Facebook and Instagram accounts in order to run a sponsored ad campaign on Instagram. This can be done through Facebook’s Ads Manager. That being said, you can still promote your posts directly through Instagram.

So here’s how you go about it.

Step 1:

Login to your business’ Facebook account

Step 2:

Click on the downward arrow on the top blue bar, beside the ‘Quick Help’ icon. In the drop-down box that appears, click on ‘Create Ads’. This will take you to the Facebook Ads Manager page.

Step 3:

Now you will be required to select a marketing objective, as shown in the image. These objectives are broadly classified into Awareness, Consideration, and Conversion. Once you’ve selected the most appropriate objective, you will be asked to provide a campaign name. Once that’s provided, click on ‘Continue’.

Step 4:

In the next page, you will have to set the parameters for your ad campaign. The first one is to determine your audience. You can either create a custom audience, or you can use filters such as geolocation, age, gender, languages, etc.

You also have a ‘detailed targeting’ section, where you can include audiences based on their interests or behavior. Facebook also gives you the option of adding audience based on connection type. For example, you could choose to include or exclude people who like your page, or their friends.

Once you’ve selected everything, click on ‘Save this Audience’. You will be asked to provide a name for this audience group. After you enter the name, click on ‘Save’.

Step 5:

Now it’s time to place your ad. Facebook gives you the option to either automate your ad placements or customize them. In automatic placements, Facebook will place your ad wherever you can get the most reach, such as timeline posts, Instagram stories, etc. In case you want to limit your ad to just Instagram feeds or stories, you can select ‘Edit Placements’ and choose from the options where your ad can be placed.

Do note that ad placement in Facebook feeds is mandatory, even when you choose to customize it. You can, however, choose the device type (mobile, desktop, or all devices) you’d like your ad to appear on.

Step 6:

In this step, you have to choose the budget for your ad and set the duration. You can either choose a budget for the entire duration or on a daily basis. Once you’ve selected this, click on ‘Continue’.

Step 7:

After you click on ‘Continue’, you will be shown a preview of your ad. If everything looks good, you can go ahead and click on ‘Confirm’ on the bottom of the page. In case you’re not sure if your ad content adheres to Facebook’s guidelines, you can click on the ‘Review’ button next to ‘Confirm’, and Facebook will review it for you.

And that’s it! Your sponsored ad will now go live for the duration that you’ve set.

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