So you’ve set up your business’ social media accounts on all the major platforms, and are posting content regularly. While this can garner you a substantial following over time, there is another way that you can boost this process, and that’s through sponsored ads.
Once you’ve set up your business’ page on social media sites like Facebook and Instagram, you have the option of running an ad campaign within the site. This can boost your business’ visibility and help generate more revenue. Here, we’ll show you how to run your own sponsored ad campaign on Instagram.
But before we get started, however, here’s a little background information. Since Facebook acquired Instagram in 2012, you will have to link your business’ Facebook and Instagram accounts in order to run a sponsored ad campaign on Instagram. This can be done through Facebook’s Ads Manager. That being said, you can still promote your posts directly through Instagram.
So here’s how you go about it.