Did you know that nearly 60 percent of marketers prefer using webinars for the promotion of their newly launched products? Hosting a webinar is one of the best ways to showcase your expertise and competence in your industry, and to promote your products as well, while you’re at it.
One of the best visual formats to immediately draw and retain the attention of your prospects, Webinars are great lead nurture devices as well, since they draw and retain the attention of your prospects better than traditional written content. This is one of the major reasons why you can successfully encourage and motivate your potential customers to make a purchase through a webinar. The best thing about a webinar is that it doesn’t look too salesy, or too pushy (if you’re doing it right, that is).
When done correctly, webinars can help you increase your brand’s awareness and authority and boost organic traffic. They also improve the sales cycle by helping you connect with people whenever they are in your sales funnel.
In this post, we will talk about some of the best tips for using webinars to boost your business.
1. Decide on an Engaging and Informative Topic
Always ensure to decide on a topic that is engaging, relevant, and interesting to your audience. There is no point in conducting a webinar on a topic that only you think is interesting and exciting. Push yourself and come up with new ideas for a topic that would be engaging and informative for your attendees.
When generating ideas for a topic, never take a shot in the dark and decide on a topic simply based on your instincts. The best way to is to pick a topic that has already proven itself.
Check out your past blog post, ebooks, and social media posts to find something that has performed very well for you in the past. This will help you come up with an interesting and engaging topic and content for your target audience.
2. Use Visuals to Make Attractive Webinars
The main aim of your webinar is to get the attention of the people and get them to listen to you. If you are trying to get the attention of your audience by using text – stop right there. If you’re going to have a lot of bullet points and text in your presentation, your audience will likely get bored and distracted.
Text is not the most successful way to engage your audience in a webinar. Always make sure that you use lots of visuals to engage and communicate with your attendees. However, remember to use relevant and meaningful visuals which can communicate exactly what you want to say to your audiences.
Make sure that you don’t use more than 10-15 words per slide. And include as many visuals as possible including graphs, infographics, and relevant images. 37% of marketers agree on the importance, use, impact, and effectiveness of visuals for businesses.
3. Use the Right Webinar Tools
The last thing you want to happen during your webinar is losing the attention of attendees due to a bad connection or because you used the wrong tools. Well, the good news is there are some great webinar tools will help you make sure that your audience sticks around for the entire webinar.
You can leverage the power of technology to create engaging and interesting webinars. Here are few of the best webinar tools:
Piktochart is a useful tool for those marketers who are struggling to create attractive and engaging visuals. You can create presentations and infographics using existing templates.
You can access the tool’s amazing icons, images, and templates to create attractive infographics. All you need to do is sign up and you can use it for free.
ClickMeeting is user-friendly and has many useful features to boost the effectiveness of your webinars. There is a dedicated webinar “room,” where you can invite your audience to convene – ClickMeeting’s webinar rooms can also easily be embedded in web pages. You can even organize surveys and polls, broadcast screen-sharing sessions and pop-up CTAs, and create presentations and whiteboards.
The tool also allows you to record your webinar. After the webinar, you can edit and download the recording and share it with your audience.
Canva is the best tool to use on creating designs for your banner and presentations if don’t have the budget to spend on a professional graphic designer. It is free to use, and that’s a huge plus.
You also have the flexibility to make changes to an existing image or add graphics and fonts. It’s a user-friendly platform and it ensures high-quality layouts for your webinar.
SlideDog is one of the best tools to create multimedia presentations. You can create engaging webinars for your audience by adding videos, graphs, and web pages to your slides.
The best feature of this tool is you can make your webinar interactive. You can use the live chat, and commenting and polling features to motivate your audiences to participate in the discussions.
4. Create Interactive Webinars
Always make your webinars interactive as much as possible. Because solo webinars are very boring and can push your audiences to drop out in the middle of it. Having a skillful moderator will help you to keep the session active and interactive.
Ask the moderator to set aside some time for clarifying doubts or questions during the session. To engage and entertain your audience, make sure to use a more conversational type of communication.
To increase engagement, you can conduct polls or surveys, and use handouts. 40% of demand generation webinars prefer using these engagement methods.
5. Invest Time into Promoting the Webinar
There is no point in creating an interesting, engaging, and informative webinar if there is no audience to participate. Other than preparing an interactive and engaging webinar, getting enough people to participate is another challenge.
If you are promoting your webinar at the last minute, you will face a lot of difficulties getting people on board. Only 33% of the audience will register for your webinar on the day it goes live. Having said that, you really need to invest a good amount of time into promoting your webinar.
Do you want to get a maximum number of participants to attend the webinar? Then, you need to start promoting your webinar at least a month before. But if you think it’s difficult to find your target audience, then start your promotion ever earlier. Aim to promote it on Tuesdays, since stats suggest that nearly 25% of webinar attendees register for webinars on Tuesdays.
Leverage social media and design promotional content for your webinar. But usually, even on social media, it takes some time to build buzz about your webinar. So don’t take any risks and start your promotions at least two months in advance.
6. Leverage Webinar for Promoting Other Marketing Goals
Generally, regardless of the industry, digital marketing strategies are interconnected. So why not leverage your webinar and use it to promote other marketing goals? Rather than just promoting your upcoming webinar, use the opportunity to talk about the other marketing goals of your business.
When inviting your audience for the webinar, you collect their emails. This can be the easiest and best way to build your email list. But first, you need to get the consent of your audience to join your email list.
You can also use your webinar to build high-quality backlinks to your website. Make sure to promote your webinar on high authority websites to generate high-quality backlinks. This, in turn, will improve your SEO and rankings in search engines.
7. Send Out the Webinar Recordings ASAP
They say opportunities don’t last forever. The competition is very tough, and your audience is interested in your webinar today. But you cannot guarantee the same interest tomorrow. So make sure to download and share the webinar with your audience before they forget about it.
If, for some reason, you cannot share the webinar immediately, then make sure to engage your leads. You can send them thank you emails and share the summary of the entire webinar in your next email. But make sure to share the recording of the webinar within 3-5 working days.
Now, It’s Your Turn
When done correctly, a webinar can be the best way to boost your business. Make sure to select a topic that is relevant and interesting to your target audience. Don’t take chances just by believing your intuition. If you don’t have the in-house expertise to create visually attractive content for the webinar, use webinar tools.
Investing in the right webinar tools will take you a long way. A boring webinar will increase the chances of your audiences dropping out in the middle. So always make sure that you keep your webinar interactive and that it’s not just a one-way communication session.
Now that you know simple and easy ways to use webinars to boost your business, it’s time for you to get started. Do you have any other tips for boosting business by using a webinar? Let us know in the comments.