# Synup > Synup is the AI agent for local marketing: a software platform, founded in 2013, that helps agencies, multi-location brands and resellers manage local listings, reviews, local SEO, social and AI-search (AEO) visibility - paired with Sydekick, an AI agent that runs the work on autopilot with human approval. Sydekick operates across listings, reviews, social, SEO and AEO for every location, and can be white-labeled and resold by agencies. Everything is available through the Synup API and a native MCP server. Products are priced per location and every plan includes every feature. This file indexes the most useful pages for AI crawlers and answer engines; a full machine-readable entity map is at https://synup.com/entitymap.json and a plain-language overview at https://synup.com/ai-info. ## AI resources - [AI information page](https://synup.com/ai-info): Plain-language, canonical overview of Synup written for AI assistants. - [Entity map (JSON)](https://synup.com/entitymap.json): Structured entities and relationships (products, audiences, APIs, competitors) with source evidence, following the EntityMap open standard. ## Core products - [Listings management (Presence)](https://synup.com/products/presence): Keep business data accurate and synced across 100+ publishers and directories, including Google, Apple, Bing, Facebook and Waze. - [Reviews & reputation](https://synup.com/products/reputation): Monitor and respond to reviews across every location. - [Review generation](https://synup.com/products/review-generation): Request and grow new reviews on autopilot. - [Local SEO](https://synup.com/products/seo): Grid-based local rank tracking and improvement, block by block. - [Social](https://synup.com/products/social): Plan and publish social posts across networks from one composer. - [AEO - AI search visibility](https://synup.com/products/aeo): Check and improve how AI answer engines like ChatGPT and Perplexity describe your business. - [Locator & pages](https://synup.com/products/locator-pages): Store locator and local landing pages for every location. ## Sydekick (AI agent) - [What Sydekick does](https://synup.com/agent/capabilities): One agent across listings, reviews, social, SEO and AEO for every location. - [Chat](https://synup.com/agent/chat): Ask the agent to do local marketing work in plain language. - [Skills](https://synup.com/agent/skills): Specific tasks the agent knows how to run. - [Playbooks](https://synup.com/agent/playbooks): Multi-step workflows the agent runs end to end. - [Approvals](https://synup.com/agent/approvals): Human sign-off before anything sensitive publishes. - [Audit trail](https://synup.com/agent/audit-trail): A record of what the agent changed, when, why and who approved it. ## Developers & AI agents - [Synup API](https://synup.com/products/apis): REST API with OpenAPI docs, per-client scoped keys and OAuth 2.1; covers listings, reviews, social, GBP, analytics, campaigns and reseller management. - [MCP server](https://synup.com/products/mcp): Native Model Context Protocol server for Claude, ChatGPT, Cursor and other MCP clients. - [Listing Management API (Listings API)](https://synup.com/listing-management-api): Reseller-focused listings API for creating and updating business listings. - [Reputation Management API](https://synup.com/reputation-management-api): Reseller-focused reviews API. - [Rank Tracking API](https://synup.com/local-search-rank-tracking-api): Local search rank tracking API. ## Documentation - [Developer docs](https://developer.synup.com): Full Synup API reference, getting started, guides and webhooks for developers. - [Help center](https://synup.com/kb): Product help articles for Sydekick, listings, reviews, social, SEO and AEO. ## For agencies & resellers - [White-label](https://synup.com/products/white-label): Your brand, your domain, no Synup anywhere. - [White-label agent](https://synup.com/products/white-label-agent): Resell Sydekick under your own brand and pricing. - [Command center](https://synup.com/products/command-center): Run every client from one place. - [Client portal](https://synup.com/products/client-portal): A branded portal for your clients. - [Agency OS](https://synup.com/products/agency-os): The operating system for scaling an agency. ## Pricing & trial - [Pricing](https://synup.com/pricing): Priced per location; every plan includes every feature; annual billing saves 20%. - [Free trial](https://synup.com/free-trial): 14-day free trial, no credit card required. - [Book a demo](https://synup.com/book-a-demo): See the agent work on your locations. ## Comparisons - [Synup vs Yext](https://synup.com/compare/yext-alternative): Sydekick is included on every plan; Yext's AI-search analysis is a paid add-on that does not act. - [Synup vs Uberall](https://synup.com/compare/uberall-alternative): Synup adds an AI agent, grid ranking and published pricing on top of listings. - [Synup vs BrightLocal](https://synup.com/compare/brightlocal-alternative): Synup goes from tracking to doing with a built-in agent. - [All comparisons](https://synup.com/compare): Also Birdeye, Chatmeter, Moz Local, SOCi, GoHighLevel, Semrush and Vendasta. ## Company & proof - [About Synup](https://synup.com/about): Founded 2013; powering 2M+ businesses across 3.5M+ locations worldwide. - [Customer stories](https://synup.com/customer-stories): How agencies and multi-location brands grow with Synup. ## Optional - [Learn](https://synup.com/learn): Guides and how-tos for local marketing. - [Customer success stories](https://synup.com/resources/customer-success-story): Longer-form customer success stories. - [Local SEO statistics](https://synup.com/local-seo-statistics): Reference data on local search.