What are local business directories?

A local business listing is an online entry that contains your business Name, Address and phone number (NAP) along with other details. There are a lot of directories and websites like Yelp, Foursquare and Yellow Pages where local businesses can create free local business listings.

Creating local business listings is the main work of any local business marketing campaign. Local Business Listings give more visibility for your business and every new listing that you create enhances your chances of being found online by customers. The more directories that you are listed on, the more visible you are. If your business is visible online, search engines trust the accuracy of your business data and thus, your chances of ranking on top for local searches shoot up. To simplify it all, business listings can be considered as an online version of business information in Yellow Pages.

A business must satisfy the following criteria in order to qualify for a local business listing in any index.

  1. Must have a business name or a DBA (doing Business As..)
  2. The business must have a dedicated physical address. (shared address, virtual offices and PO Box will not do)
  3. The business must have a phone number that matches your location city. (Again, toll free numbers, shared phone numbers and call tracking number won’t do)
  4. The business must make face-to-face contact with your customers. The business should not be conducted virtually and the business should not be an online store only.

Generic Local Business Directory Listings

Directory Synup Citation Score
Acxiom 41
Angie's List 56
Apple Maps 93
Bing 75
Biznik 32
BOTW Local 41
Brownbook 35
CitySearch 62
CitySlick 35
Citysquares 44
CityVoter 38
Facebook Places 97
Foursquare 70
Get Square 36
Google Maps 98
Hotels 57
Hotfrog 34
Infignos 20
Infogroup 37
InfoUSA 44
InsiderPages 58
Judy's Book 40
Kayak 67
Kudzu 53
Local 38
Gethousemedia 58
LocalEdge 39
Manta 46
Mapquest 43
Local Pages 35
Merchant Circle 43
My Huckleberry 35
Show Me Local 51
Superpages 63
OpenDi 29
The Blue Book 34
Tuugo 23
Thumbtack 52
Tripadvisor 73
Tupalo 49
Twibs 31
USCity 30
Whitepages 59
Yahoo Local 91
Yellow Pages 57
Yellowbot 42
Yellowee 31
Yelp 65
Chamber of Commerce 50
Zomato 53

Insurance Directory Listings

Directory Synup Citation Score
insurancejournal.com 64
kanetix.com 36
wallethub.com 44
quotemyauto.com 12
listedagents.com 13
search4insurance.com 13
insuremyhouse.com 28
insuranceagencylinkdirectory.com 13
mybizhound.com 23
insurancebrokersdirectory.net 13

Accountants Directory Listings

Directory Synup Citation Score
cpadirectory.com 30
wiseradvisor.com 31
accountants.findthebest.com 35
accountantspages.com 10
findagoodcpa.com 12
cpaclassifieds.com 22
accountant-finder.com 12
therightfinancialadvisor.com 41
accountingmatch.com 25
financialstep.com 16
accountantdirectory.us 12

Attorney Directory Listings

Directory Synup Citation Score
justia.com 59
bestlawyers.com 51
lawguru.com 43
lawinfo.com 44
avvo.com 56
legaldocs.com 34
leadcounsel.org 35
hg.org 47
attorneypages.com 25
morelaw.com 37
legalhelpmate.com 29

Real Estate Directory Listings

Directory Synup Citation Score
connect.homes.com 50
loopnet.com 45
zillow.com 67
realestateabc.com 30
rentals.com 38
valuecom.com 33
realestate4.org 20
relibrary.org 30
real-estate-agents.com 24
fizber.com 39
realestatepros.com 28

Landscaping Directory Listings

Directory Synup Citation Score
healinglandscapes.org 19
lawncaredirectory.com 28
landscapers-direct.com 16
landscape.com 23
homegardendirectory.com 23
better-lawn-care.com 23
landscapers.org 13
landscapeandgardenguide.org 6
locallawnmaintenance.com 8
networx.com 50
landscaping-companies.com 22

Auto Directory Listings

Directory Synup Citation Score
cars.com 56
auto.com 43
autotrader.com 61
carsforsale.com 35
newcars.com 53
classiccars.com 43
kbb.com 54
freeautonetwork.org 10
autodealerdirectory.us 16
autosalesdirectory.com 13

HVAC & Construction Directory Listings

Directory Synup Citation Score
hvac.buildingpros.com 20
findlocal-hvac..com 11
airconditioningprofessionals.com 23
hvacyellowpages.com 12
localcontractors.co 12
repairplace.com 8
findhvacdealer.com 12
fixr.com 37
hire-contractors.com 17
contractspot.com 20
localcontractors.com 8

Auto Repair Directory Listings

Directory Synup Citation Score
repairpal.com 47
autobody.com 25
automd.com 26
mechanicadvisor.com 31
extremewrench.co 13
theautomotivedirectory.com 26
100autoguide.com 10
autoservicelist.com 11
localautoparts.com 14
volvomechanics.com 23
localmechanics.net 11

Plumbing Directory Listings

Directory Synup Citation Score
bestplumbers.com 43
hire-contractors.com 17
plumbingweb.com 30
plumbingsearch.net 42
plumbers2.com 11
masterplumbers.com 21
localcontractors.co 8
plumberslist.com 12
findalocalplumber.org 13
usaplumbingdirectory.com 8
buildersyellow.net 10

Dentist Directory Listings

Directory Synup Citation Score
1800dentist.com 41
zocdoc.com 52
americasmiles.com 48
doctor.net 36
freedentalcare.us 35
everydentist.com 25
geodentist.com 20
dentistdig.com 38
dentistryinworld.com 22
dentists.com 19
usa-dentist.com 19

Beauty Services Directory Listings

Directory Synup Citation Score
spafinder.com 48
beauty.com 34
salonseeker.com 28
findabeautysalon.com 24
sassable.com 11
wellness.com 44
usamassagetherapist.com 18
healthprofs.com 31
spahunters.com 19
looking4spas.com 18
localplasticsurgery.net 8

History of Local Business Listings

The concept of local business listing was originally borrowed from the idea of advertising in yellow pages (the book) and in the local newspapers. As search engines evolved, the need to come up with a process for helping customers find local businesses around them also had to evolve. In 2004, Google Local was introduced. It offered relevant neighbourhood business listings, directions and maps. In 2005, Google started offering driving directions and local information to people on the go. Since then, Google local search and how it sources information has undergone many sophisticated changes.

A lot of directory sites popped with a motive to help people find local businesses and to make money out of this process. Sites like Yelp came into existence when one of the founders got a flu and was not able to readily find a doctor in his neighbourhood. Hence, the idea of helping people find local businesses. After the Pigeon Update, Google wanted to provide more relevant, useful and accurate search results that was tied to the traditional web search ranking signals. The algorithm started ranking a business based on the trust signals it was getting from directories.

Now, local business listings play an important role in SEO. When an user is searching with a local intent, like “pizza in dallas”, search engines populate results from local directories. If you have incorrect details in your local listing or worse, if you haven’t claimed your listing at all, there’s a good chance that the user will not find the information about your business that he wanted.

How to get Free Business Listings

Most of the popular online business directories let you list your business amongst millions of other local businesses for free. Follow the steps given below to get free business listings.

  1. Make a list popular business directory sites for your business niche.
  2. You will have to go to the business section on the specified site to add your listing.
  3. You will be asked to enter information about your business including the Business Name, Address and Phone Number. Additional details like business website, payment methods, photos, specialities, description and business hours might be asked.
  4. Once all the information has been entered, the directory will verify your business. The verification will be done by phone, text or email.
  5. Once your business information is verified, your business listing will be live on the website.

What are the Different ways of Getting Business Listings?

Business listings are very important when it comes to local SEO. If you want to see your business on top of local search results, you have to list it on at least the top directory sites. Here are the different ways to get your business listed on directory sites.

Hire SEO Consultants

You can hire local SEO consultants who will get your business listed on major directories for your niche. Many people prefer to hire SEO consultants because they know where to get your business listed. But, here’s what you have to know if you are hiring SEO consultants to get your business listings done - they usually do it on a one-time basis. That means, one they have listed your website on directories, you still have to spend a considerable amount of time to keep the listings consistent.

Hire Freelancers

To get one thing clear, freelancers are not SEO consultants. They might not be able to figure out on what sites your business needs to be listed. But, freelancers will be able to help you list your business on directory sites if you give them the right information and the list of directories. Again, once they have listed your business on various directories, you will have to keep checking if the information is up to date. Also, because most freelancers don’t have full time experience doing SEO, there are chances for NAP inconsistencies to creep in.


If you don’t want an external agency or a third-party filling in your business information, you can do it yourself. Though the listing process is easy, it will eat up a lot of your time. You’d rather want to spend this time managing your business.


This is the most popular way to get your business listed. Tools like Synup will automate the listing management process. Also, Synup offers you a central dashboard from where you can manage all your business information and listings from a single dashboard.