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Synup Continues to Grow, Expands Operations in Australia and New Zealand

January 06, 2019

Australia, January 07, 2019 - Synup, a SaaS solution for location data management, announced their expansion in Australia and New Zealand, today. The product enables businesses to manage public facts about them across search, social, voice, and connected-car ecosystems. It also promotes the discovery of business information wherever consumers are looking for it.

"We are really excited to launch Synup in Australia and New Zealand. The key cities that we are targeting are Sydney, Melbourne, Brisbane, and Perth. Our primary goal is to help agency and in-house marketers manage online business profiles and reviews with ease and efficiency. We hope to change the way location data is managed by showing them a more scalable alternative," said Dibish Divakaran, Sr. Sales Director - APAC at Synup.

This move comes after the company has gained a steady foothold in the US and Canada, currently powering more than 160,000 businesses. Businesses and Digital Marketing agencies with multiple locations are going to be the primary market for the product. The product provides a single interface for businesses to streamline their marketing efforts by enabling multi-channel optimisation of location and review data. Synup's local marketing suite for agencies comes bundled with a white-labeled lead generation tool and an analytics engine as well.

"It's a great time for Synup, as we have come a long way, and have successfully managed to establish our presence in Australia & New Zealand. Our primary differentiator is the depth of our offering - we have the most comprehensive, location marketing suite in the market. The verticals we're focusing on our Financial Services, Retail, and Food Services," says Ashwin Ramesh, CEO, Synup.

Synup currently works more than 900 businesses in Australia and hopes to continue gaining momentum in the APAC region. For the Australian market, some of the additional digital integrations are Aussie Web Local Search, AustralianPlanet, StartLocal, and SearchFrog. Getting listed on these sources will help businesses boost their online presence, and be on top of local search.

"We want to let businesses know what kind of information they should optimise to generate more leads. Also, we strongly believe that voice assistants are the future of search, and most businesses don't know if their information is available across voice search platforms and if the information is accurate. We have an end-to-end platform for business owners to manage their online presence and power voice search, including syncing data with our partner websites and managing reviews", says Kaustubh Kashyap, Product Manager at Synup.