NEW YORK CITY, September 20, 2018 - Synup launched The Voice Readiness Test - a free tool that lets businesses assess how their information appears on the most important voice search services including Amazon Alexa & Google Home.
Voice search is now being used by customers in order to discover everything from ‘near me’ restaurants to local grocery stores. Synup’s Voice Readiness Test helps business’ stay ahead of the curve, and provides insights into how searchers consume their information across intelligent voice search systems.
According to OC&C Strategy Consultants Study, in 2016, voice commerce sales touched $1.8 billion; and is expected to grow to $40 billion by 2022. The report also found that the majority of voice shopping users are younger, wealthier, with 72% of voice speaker owners saying that they use their devices as part of their daily routines.
Ashwin Ramesh, CEO of Synup said, “Industry body ComScore estimates that 50% of all searches will be voice searches by 2020, and most businesses don't know if their information across voice search is accurate. It’s extremely frustrating to see that systems like Alexa can’t even answer basic questions like 'is a place near me open right now'; we aim to build awareness among merchants and consumers to make voice more useful for the future.”
Voice is the next evolution of search, and merchants need to be aware of what is being found about them across these ecosystems. The Voice Readiness Test helps these businesses benchmark their performance and provide a better customer experience on voice search over time.
Synup, the leading Intent Marketing Cloud, transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels. Brands can now analyze and optimize how consumers engage with their businesses – from reviews to chatbots, videos to voice search, menus to product recommendations – with an easy-to-use SaaS platform. Synup clients can adapt their local business content and information – on the fly – to match consumer buying behavior. This increases local brand awareness, customer acquisition and loyalty.
Today, thousands of companies use Synup to drive better business results. Synup is headquartered in New York City with operations in APAC, EMEA, Australia, Canada, New Zealand and the UK. Learn more at www.synup.com.