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GazetteXtra
A case study on how GazetteXtra increase in website visits by 45% with Synup
Client Challenge
The GazetteXtra team provides various marketing services to businesses in Wisconsin. For many of these businesses, one of their biggest challenge was managing their online presence and their location data. GazetteXtra began offering a service to improve their clients’ local search rankings and get the right business information synced across the internet for each location. GazetteXtra started out by manually claiming the Facebook, Bing and Yahoo listings for each of their clients’ business locations. Many of GazetteXtra’s clients have multiple locations to manage and trying to do all of this manually was impossible and fraught with tons of business inaccuracies.
The Gazette in Janesville, Wisconsin, is an award-winning newspaper. The Gazette was named Wisconsin’s Newspaper of the Year four years in a row and GazetteXtra.com the state’s best newspaper website six out of the last eight years.
Solution
GazetteXtra chose Synup because they found the Synup user-interface (UI) intuitive and easy to manage. Synup not only allowed them to efficiently manage presence for all their customers, but as an all-in-one solution, it provided a management tool for their marketing content, reviews and reputation. The Synup dashboard also provided keen insights as to how to optimize the service GazetteXtra was providing to each of its customers.
“Synup’s platform is very user-friendly and makes profile management easy.”
Laura Feit
Digital Sales Manager at GazetteXtra
Results
increase in collision center map impressions
75%
increase in collision center phone calls
82%
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