How Rawa Law Group APC & SmartCPA uses Synup to improve their business

40


store locations across US

6 months


using Synup

178%


increase in Google search views

About Rawa Law Group APC & SmartCPA


Rawa Law Group APC is a law firm founded in 2005. It represents clients in Labor and Employment sector, Personal Injury and Workers Compensation. They service clients who have had concerns with their employers and fight cases against issues such as Workers Compensation, Harassment and Discrimination, Wage and Hours, and Personal Injuries. Their highly qualified and experienced attorneys provide a free consultation and if there is a real legal case, charge for a fee if and only if their clients get paid.

SmartCPA is a certified public accountant firm founded in 2000. It has 2 locations, one in chino hills and one in Anaheim. They are an accounting firm that gives small business the “Big client service”. They manage accounting & Bookkeeping, Tax services, New business entity consulting, succession planning, all at affordable prices.

The Challenge


Clients who cannot afford an attorney when they face issues with their employers are their target audience. Therefore the biggest challenge was to create awareness among this audience, of their services. Rawa Law group needed to make sure that consumers who needed help could find them easily on the internet. They had to increase their online discoverability. Even if they got the word out, it is difficult to increase the existing customer base for a Law firm without recommendations(In other words reviews),as attorneys generally charge a lot for their services - which is not the case with RAWA Law Group.

Similar to Rawa Law group, SmartCPA too needed to get the word out to small businesses who needed help keeping up their books and manage tax filings but didn't know how to or who to approach. Collectively, for both the companies, Online discoverability and getting more positive reviews was the key area of concern.

Solution


Within 72 hours of getting onboard Synup, all the locations of Rawa law group and SmartCPA were listed and/or claimed on over 48 websites. All they needed to do was to import their business details on to the dashboard. Rawa law group was able to, edit their location details such as opening/closing hours, address, and the business phone number from one dashboard.

Ever since becoming a customer with Synup, Rawa Law Group’s online listings have been helping more customers locate their attorney’s with ease. There has been a significant increase in their search views, as they have been able to manage their locations’ information online and kept their operation hours and contact numbers upto date through our Synup dashboard. There has been an average of 67% increase in their website visits and about 80% increase in the calls that they receive.

They have been able to host positive reviews widgets on their website by adding the script provided by Synup to their website. The review widget has a CTA click too, which encourages the customer to leave new reviews. Rawa Law Group has also used the interactions feature on the dashboard to engage with customers. Achieving a whopping 350 reviews

With similar implementation of the Synup dashboard to manage their location accurately and implementation of the review widgets, SmartCPA has received 85 reviews which is a 38% growth from the time they joined us. Through the Synup dashboard, they have also been able to easily access reviews that they receive from their customers in one platform. Which has helped them improve and strengthen their customer engagement. They have also been able to generate new leads through the interaction feature, where new customers are not only leaving reviews but are using this feature to get the information that they seek by posting questions, and a team within SmartCPA and Rawa Law Group APC have been putting in sincere efforts to ensure all questions and queries are answered.

Rawa Law Group APC Growth in numbers for 4 months Average Growth by %
Total Views 3,634 36.34%
Search Views 2,134 21.34%
Map views 826 8.26%


SmartCPA Growth in numbers for 4 months Average Growth by %
Total Views 955 9.55%
Search Views 760 7.60%
Map views 195 19%