Seguimiento de posicionamiento SEO
Seguimiento de rankings de palabras clave, puntos de cuadrícula, competidores y recomendaciones de IA.
get_ranking_overview
How this location ranks on Google (Google Maps / local-pack rank tracker) — Local-search Ranking Analytics OVERVIEW for a single location. Requires locationId. Returns: tracked keywords with their current avg grid rank; the available report months; the grid (per-point ranks) for the active/aggregated keyword; grid stats (top3Pct, top10Pct, avgRank); stat cards (best & worst keyword by avg rank, biggest gainer & dropper month-over-month, count of keywords not ranking); and the map center. Optional keywordId (focus one keyword's grid) and month (a specific report month) — omit for the aggregated latest view. Backs the SEO → Ranking Analytics 'Overview' tab.
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}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_ranking_grid_point
Drill into ONE grid cell of the rank map: the businesses ranked at that point for a keyword (rank, name, rating, review count, category, address, website, and whether it's you). Requires locationId, keywordId (from get_ranking_overview), and the cell's row + col (0-indexed grid coordinates). Optional month (defaults to latest). This is the 'click a grid point' drill-down.
{
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"id": 1,
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"params": {
"name": "get_ranking_grid_point",
"arguments": {
"locationId": "string",
"keywordId": "string",
"row": 0,
"col": 0
}
}
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"text": "..."
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}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_ranking_competitors
Who's beating this location on Google (Google Maps ranking) — Competitor DOMINANCE LEADERBOARD for a location's local-search grid. Requires locationId. Returns each competitor (and you, flagged isYou) with: rating, review count, avg grid rank, % of grid points in the top 3 (top3Pct), grid points covered, category, website, a per-keyword top-3 breakdown, and (when resolved) feature & hours comparison vs you. Backs the SEO → Ranking Analytics 'Competitors' tab leaderboard.
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"arguments": {
"locationId": "string"
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}
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]
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}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_ranking_competitor_trends
Competitor rank-trend over time for a location: the average grid rank per month for you and each tracked competitor (lower is better). Requires locationId. Returns months[] and a per-competitor series (name, isYou, monthly avg-rank aligned to months; null = absent that month). Backs the 'Rank trend over time' chart on the Competitors tab.
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}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_ranking_rollup
Google ranking across locations — Multi-location Ranking roll-up across a client's (or the whole agency's) locations: per-location avg grid rank, top3Pct, top10Pct, best keyword, and the location's tags. Optional clientId scopes to one client; omit for agency-wide. Optional tags narrows to locations carrying ANY of the given internal tags (from list_location_tags). Aggregated from stored ranking reports.
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"params": {
"name": "get_ranking_rollup",
"arguments": {}
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]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_ranking_recommendations
Sydekick 'Next Recommendations' for improving a location's local-search ranking (computed on first request, then cached). Requires locationId. Returns generatedAt and a list of recommendations — each with impact (high/medium/low), the Google Business Profile (GBP) field, title, reasoning, expected impact, a todo checklist, and the suggested Synup action. Backs the 'Next Recommendations' tab. Note: first call may take longer if it needs to generate.
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]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_ranking_ai_insight
Sydekick Insight for a location's ranking performance (computed on first request, then cached). Requires locationId. Returns generatedAt, keyword/coverage gaps (with priority), geographic weaknesses (zones where you rank poorly + who dominates), anomalies (with severity + likely cause), and a rating insight (review target). Backs the 'Sydekick Insight' tab. Note: first call may take longer if it needs to generate.
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"arguments": {
"locationId": "string"
}
}
}{
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]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
add_seo_competitor
Add a competitor to track on a location's local-search ranking grid, by business name (resolved to a Google place near the location when possible). Tracking a competitor here also makes it available to the Reviews and AEO modules for the same location (competitors are shared across modules). Re-adding a previously-removed competitor re-activates it. Requires locationId and name.
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"arguments": {
"locationId": "string",
"name": "string"
}
}
}{
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}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
remove_seo_competitor
Stop tracking a competitor. This archives it (soft delete) — historical ranking data already collected for it is retained. Since competitors are shared across modules, this also removes it from Reviews/AEO for the same location. Identify it by its competitorId (from get_ranking_competitors or add_seo_competitor).
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"params": {
"name": "remove_seo_competitor",
"arguments": {
"competitorId": "string"
}
}
}{
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{
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
get_seo_keyword_suggestions
Get Sydekick-suggested keywords worth tracking for a location's local-search ranking (computed on first request, then cached — pass force to regenerate). This only suggests — it does NOT start tracking them; pass the ones you want to add_seo_keywords. Requires locationId.
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"arguments": {
"locationId": "string"
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}
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}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
add_seo_keywords
Start tracking one or more keywords on a location's local-search ranking grid (geo-grid rank tracker). Up to 25 keywords total per location — extras beyond the cap are silently dropped. Re-adding an already-tracked keyword just re-activates it. Requires the location to have latitude/longitude set (throws otherwise). Optionally set gridSize (3, 5, or 7 — default 7) and distanceKm (default 1.5) the first time you configure a location's grid. excluded skips specific grid points from measurement (e.g. a lake, a rival's territory) — pass the (row, col) cells to exclude, 0-indexed from the grid's top-left.
{
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"id": 1,
"method": "tools/call",
"params": {
"name": "add_seo_keywords",
"arguments": {
"locationId": "string",
"keywords": [
"string"
]
}
}
}{
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
remove_seo_keyword
Stop tracking a keyword on a location's ranking grid. PERMANENTLY DELETES its historical reports and every grid-cell rank point ever recorded for it — there is no undo and no archive; re-adding the same keyword later starts its history over from zero. Identify it by its keywordId (from get_ranking_overview's keywords[]).
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"arguments": {
"keywordId": "string"
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}
}{
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"id": 1,
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
update_seo_grid_config
Update a location's rank-grid measurement config: grid size, distance between points, excluded grid points, or whether water points count toward stats (includeWaterPoints — water cells are always scraped either way; this only controls whether they're counted and shown). Pass only the fields you want to change. Config set here takes effect going forward, same as passing gridSize/distanceKm/excluded to add_seo_keywords the first time a location's grid is configured.
{
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"id": 1,
"method": "tools/call",
"params": {
"name": "update_seo_grid_config",
"arguments": {
"locationId": "string"
}
}
}{
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"id": 1,
"result": {
"content": [
{
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
generate_seo_report
Trigger (re)generation of ranking-grid reports in the background — either for one tracked keyword, every keyword on a location, or a specific past month. This queues the scrape/compute job and returns immediately (generating:true); poll get_ranking_overview afterward to see the result once it lands. Pass keywordId, or locationId (to regenerate every keyword on that location), or both.
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"method": "tools/call",
"params": {
"name": "generate_seo_report",
"arguments": {}
}
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{
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
download_seo_report
Build the branded, section-configurable SEO ranking report — the same "Download Report" action in the app. Returns rendered HTML, not a binary PDF file: there's no headless-Chrome renderer available server-side, so turning this into an actual PDF (as the app's own UI does, client-side) is on the caller. preset controls the date window (e.g. "lastMonth"; pass from/to instead for a custom range). sections lets you include/exclude report sections by key: coverPage, executiveSummary, performanceSnapshot, agencyActivityLog, gridRankSnapshots, keywordPerformanceTable, monthOverMonthTrend, competitorLandscape, aiRecommendations — omitted keys use the report's own defaults. Distinct from generate_seo_report, which only enqueues a background rank-grid scan and returns no document.
{
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"id": 1,
"method": "tools/call",
"params": {
"name": "download_seo_report",
"arguments": {
"locationId": "string"
}
}
}{
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"text": "..."
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]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
regenerate_seo_recommendations
Force-regenerate the Sydekick 'Next Recommendations' for a location instead of using the cached version (get_ranking_recommendations reads the cache; use this when the underlying data has clearly changed, e.g. after a big profile update). Requires locationId.
{
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"name": "regenerate_seo_recommendations",
"arguments": {
"locationId": "string"
}
}
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{
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.
regenerate_seo_ai_insight
Force-regenerate the Sydekick Insight for a location's ranking performance instead of using the cached version (get_ranking_ai_insight reads the cache). Requires locationId.
{
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"method": "tools/call",
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"name": "regenerate_seo_ai_insight",
"arguments": {
"locationId": "string"
}
}
}{
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{
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"text": "..."
}
]
}
}La forma de la respuesta se muestra a modo ilustrativo — el contenido real depende de la herramienta y de tus datos.