Step-by-Step Guide to Linking Your Google Business Profile to Google Ads

Step 1: Sign in to Google Ads

1. Open your browser and go to Google Ads.
2. Log in using the Google account associated with your Google Ads campaigns.

3. Once you're in, navigate to the Campaigns section on the left-hand side.

Step 2: Link Your Google Business Profile to Google Ads

This step connects your Google Business Profile (GBP) with Google Ads so that your business information (address, phone number, hours, etc.) appears in your ads.

Open Google Ads and Navigate to "Linked Accounts"

• Sign in to your Google Ads account.
• Click on the Tools & Settings icon (🔧) in the upper-right corner.
• Under the Data Manager column, you’ll see several options here. Here you can click on “Manage and Link” under Connected Products.

Step 3: Enable Location Extensions in Your Ads

Now that your Google Business Profile is linked, you need to enable location extensions so your ads show your business address and contact details.

A. Open the "Ads & Assets" Section

1. In Google Ads, click on Ads & Assets in the left-hand menu.
2. Select "Assets" from the dropdown menu.

B. Add a Location Extension

1. Click the "+" (plus button) to add a new asset.
2. From the list of options, choose "Location".
3. Select the linked Google Business Profile you just added.

C. Apply Location Extensions to Campaigns

1. Once the location extension is added, you need to apply it to your campaigns.
2. Go to your campaign settings and find the section labeled "Extensions".
3. Select "Location Extensions" and ensure it is applied to your ad groups or campaigns.

Final Check

Before you start running ads, take a moment to confirm that your Google Business Profile (GBP) is properly linked to Google Ads and that location extensions are active. Here’s what you should verify:

✅ Your Google Business Profile is Successfully Linked to Google Ads

• Go to Google Ads > Tools & Settings > Linked Accounts > Google Business Profile.
• Your business should be listed under "Linked Accounts", confirming that Google Ads can pull your business details from GBP.

✅ Location Extensions Are Enabled and Applied to Your Campaigns

• In Google Ads, navigate to Ads & Assets > Assets.
• Ensure that the Location extension is added and assigned to your campaigns and ad groups.
• This ensures that your ads will display your business address, contact details, and a clickable map link when shown to potential customers.

✅ Your Business Address, Phone Number, and Map Directions Appear in Ads

• Perform a Google search for your business using location-based keywords (e.g., "best coffee shop near me").
• If your setup is correct, your ad should display with the business address, phone number, and a direct link to Google Maps for directions.
• Mobile users should be able to tap the phone number to call directly or click the map link for navigation.

Once all these elements are in place, your Google Ads campaign will be fully optimized for local visibility, helping potential customers find and visit your business with ease. 

Step-by-Step Guide to Linking Your Google Business Profile to Google Ads: FAQs

How do I link my Google Business Profile to Google Ads?

• In Google Ads, go to Assets > Business Profile and click Link Business Profile.
• Select your Google Business Profile or enter the URL, then confirm the connection.

How do I link my account to Google Ads?

• Go to Google Ads > Tools & Settings > Linked Accounts and select the service you want to link.
• Follow the prompts to sign in and authorize the connection.

How do I link to my Google Business Profile?

• Sign in to Google Business Profile Manager, go to Info, and copy your business URL.
• Share this link on websites, ads, or social media to direct users to your profile.

Do you need a Google Business Profile to run Google Ads?

• No, but having one helps with local search ads and location-based targeting.

Without a GBP, you can still run Google Ads, but you’ll miss out on local extensions.

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