The Better Business Bureau (BBB) is an organization that helps consumers find trustworthy businesses by way of rating and providing accreditation. Businesses are required to meet and maintain certain qualifications to be accredited by the BBB.

However, you can still list your business on their site even before you apply for accreditation. These listings can be done free of cost, unlike accreditation, which is a paid service. Here’s how.

Step 1: Find Your Listing on BBB

Go to bbb.org and choose your country. BBB is currently operational in Canada, U.S.A, and Mexico. Once that’s done, you can enter your business’ name and city to check if it’s already listed.

Step 2: Add Your Business to BBB If Not Already Listed

In case your business doesn’t show up in your search, click on the blue ‘Add A Business’ button that appears below your search results.

Step 3: Provide Your Business Details

Clicking on ‘Add A Business’ will take you to another page where you need to provide some basic information about your business, such as its name, city, state, and mail ID. There is also a list of optional details as shown, that you can choose to provide here. Click on ‘Submit Your Request’ once you’ve entered the relevant data.

Step 4: Claim Your Business

Your business listing will be live and shown on the BBB directory within a week after you submit it. Once it is live, you can go to your listing and click on the ‘Is This Your Business?’ button to claim it.

Before you can claim it, however, you need to be registered with BBB. In case you’re not registered, you can simply input your mail ID in the next page and click on ‘No, I Am New’. This will take you to the registration page, where you can fill out the form and register yourself.

After you’ve claimed your business from your registered account, you can request to have it reviewed, or even apply for accreditation.

Already Have Your Business Registered?

Now it's time to take it to the top!