Run a White-Label Reputation Business Under Your Own Brand
Synup is online reputation management software built specifically for marketing agencies, resellers, and SaaS platforms that want to sell reputation as a service under their own brand. Monitor reviews across every major publisher, run AI-powered review campaigns and responses at scale, and ship it all with pixel-perfect white-label across UI, API, and every email and SMS your clients see.
Multi-Site Review Monitoring
Pull reviews from every major publisher your clients track, including Google, Facebook and the niche industry sites that matter in healthcare, automotive, legal, hospitality and real estate. If a publisher isn't natively supported, our team can scrape it on request.
Bulk Response at Scale
Reply to hundreds of reviews across hundreds of locations in a single workflow. Pre-built templates, rule-based triggers, and human-in-the-loop approvals keep responses on-brand for every client.
AI Review Responses
Generative AI drafts personalized review responses in the client's tone of voice, in any language. Your team approves once and publishes everywhere, or lets full automation handle the long tail of 4 and 5-star reviews.
Review Generation Campaigns
Trigger branded email and SMS review requests automatically after a transaction, appointment, or CRM event. White-labeled at every step so customers see your client's brand, not ours.
Keep Every Client's Reputation in Check, Across Every Site That Matters
Online reputation management software exists to solve one problem: customer reviews are scattered across dozens of platforms, and no agency has time to chase them manually. Synup centralizes reviews from every major publisher into a single dashboard, then layers AI and automation on top so a small agency team can manage reputation for hundreds of client locations without losing the personal touch.
Cross-Platform Review Monitoring
Track reviews from every major review publisher in real time, across all of your clients' locations. We support every site agencies typically need out of the box, including Google Business Profile, Facebook, TripAdvisor, Trustpilot, and the niche industry directories that matter in healthcare, automotive, hospitality, legal and home services. If your client needs a site we don't natively cover, our team can build a scraper for it.
Filter & Prioritize Reviews
Sort reviews by star rating, sentiment, location, keyword or campaign source. Your team and your clients see exactly what needs attention today, and what can be handled by automated responses. Negative reviews get flagged in real time so service recovery happens before damage compounds.
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Multi-Location and Multi-Brand Insights
Roll up performance across an entire client portfolio, then drill into a single location in two clicks. Compare rating trends, response rates and review volume across locations, brands, regions or franchisees. Built for agencies running 50, 500, or 5,000 locations under management.
Everything Your Agency Needs to Run a Profitable Reputation Service
The agencies winning the reputation management category aren't the ones with the most features. They're the ones who can deliver more reviews, faster responses, and better client reporting in a fraction of the time. A Harvard Business School study found that a one-star increase in a business's average rating drives a 5 to 9 percent revenue lift. Northwestern University's Spiegel Research Center documented conversion lift of up to 270 percent from simply displaying reviews on a product page. That's the upside your clients are paying you to capture, and Synup is built to deliver it at scale.
Automated Review Generation
Email and SMS review request campaigns triggered by any client event: a closed ticket, a paid invoice, a completed appointment, a CRM stage change. Templates are fully branded with your client's logo, copy and domain. Synup handles the cadence, the throttling, and the platform-compliance rules (no review gating, no incentivized reviews) so you stay safe on Google and every other publisher.
Smart Sentiment Analysis
Every incoming review gets scored for sentiment, emotion and intent in real time. Themes are auto-extracted across hundreds of reviews so you can show a client exactly what their customers love (and what's hurting their retention) in one report. Sentiment data flows into your client dashboards, your QBR decks, and your renewal conversations.
Review Analytics That Sell Renewals
Visual reports showing review volume, average rating, response rate and sentiment trends week over week and month over month. Compare a client's performance against their competitors, against their other locations, or against industry benchmarks. Every chart is white-labeled and exportable as PDF, CSV with your branding.
Run Powerful Automations
Auto-respond to 4 and 5-star reviews instantly. Auto-escalate negative reviews to the right person on your team. Auto-trigger review requests after every customer interaction. Most agencies cut 60 to 80 percent of manual review work in the first month.
Run Powerful Automations Across Every Client System
Synup connects to the tools your clients already run, so review collection happens automatically without any manual intervention. Native integrations cover the major CRMs, POS systems, scheduling tools. Where a native integration doesn't exist, our open API and Mailparser support let you wire up almost any system in an afternoon. The result: review requests fire at the perfect moment in the customer journey, every time, across every client.
What Sets Us Apart:
Turn Reputation Into Retention and Revenue for Your Agency
Reputation management is one of the highest-margin, lowest-churn services an agency can sell. Synup makes it easier to win, retain, and upsell clients on the back of measurable reputation outcomes.
White-Label, End to End
Most "white-label" reputation tools only let you change a logo and a color. Synup is genuinely pixel-perfect: the platform UI, the customer-facing review request emails, the SMS sender, the client portal, the API endpoints, and the PDF reports all carry your agency's brand. Your clients never see the word "Synup."
Reports That Win Renewals
Automated weekly and monthly client reports show exactly how your agency moved the needle: more reviews collected, faster response times, higher average ratings, better sentiment scores. Every report is delivered under your domain with your branding. Clients see a transparent, defensible reason to renew every quarter.
Synup gives agencies and resellers a complete white-label reputation platform they can launch in days, sell at high margins, and scale across thousands of client locations.
