The ability to reach a broader audience and raise brand awareness is made possible by having strong exposure on social media feeds. Additionally, having visibility on feeds enables businesses to communicate with their clients and followers, get feedback, and forge bonds. Ultimately, a strong social media presence can aid in search engine optimization and increase traffic to a website. We’ve worked with quite a few brands to improve their feed visibility and we have some pointers for you.
Photo courtesy of Josh Hoehne
Use relevant hashtags to help your posts get discovered by users who are searching for those hashtags.
Identify hashtags that are appropriate for both your audience and your content.
To locate famous and trending hashtags in your business, we recommend using programs like Hashtagify or Keyhole.
Be sure to include location-related hashtags in your post if it is location-based. If you're uploading a picture of a Philadelphia, for instance, use the hashtags #philly or #phillylife.
Mix both widely used and specialized hashtags: While narrow hashtags can help your content reach a more focused audience, popular hashtags will help it reach a bigger audience.
Be mindful that some hashtags are prohibited by social media networks because they go against community practices. Avoid using these hashtags as they may lead to the removal or flagging of your post.
Excessive hashtag usage can give the impression that your article is spam. Limit your hashtag usage to 5–10 per post.
Additionally, it's critical to keep in mind that not all hashtags are created equal across social media sites, with some maybe enjoying greater popularity on some than others. The likelihood that people will see your post will rise if you do some research on the most effective hashtags for a particular platform and audience.
Photo courtesy Cottonbro Sudios
The more you engage with your followers, the more likely they are to see your content in their feed. Here are a few ways you can do that:
Reacting to comments and messages demonstrates your respect for your audience and interest in their ideas and perspectives. This might promote loyalty and trust among your fans.
Ask questions and spark conversations to broaden the audience for your content and generate more engagement. This can aid in boosting your exposure and expanding your target market.
Sharing user-generated content can foster engagement and a feeling of community. This can also demonstrate your respect for your audience and your value of their opinions.
Offering giveaways and contests might help you gain more followers and boost engagement. To maximize the likelihood of participation, make sure the rules and the award are clearly stated.
Partnering with other brands or influencers can ultimately help you gain more exposure and reach. This can aid in expanding the audience for your brand.
You must maintain a consistent schedule. Maintaining a regular schedule can aid in increasing engagement and creating a sense of community. Additionally, it might enhance the likelihood that your audience will view and interact with your material.
Photo courtesy of Plann
Posts with attractive visuals tend to get more engagement and are therefore more likely to show up in users' feeds.
Use high-quality photographs to make your photos stand out and appear more pleasant to the eye. Make sure your pictures are clear and focused.
Natural light can aid in establishing a cozy and welcoming ambiance. This can enhance the likelihood that people will share and like your images.
A feed can become more unified and eye-catching by using a consistent color scheme. This can enhance the likelihood that people will identify your photos and help establish a feeling of brand identification.
Using a variety of photo genres can help to keep your feed aesthetically engaging. This can mix action, portrait, and landscape photographs.
White space can aid in establishing a sense of harmony and simplicity. Your images will stand out and be more aesthetically appealing as a result.
Trying out various angles and perspectives might result in visually appealing and distinctive images. Additionally, it may enhance the likelihood that people will share and like your images.
You can improve your photos' aesthetic appeal by using editing software. This may entail editing your photographs' saturation, contrast, and brightness.
Text overlays can be used to enhance the aesthetic appeal and readability of your images. To establish context, this can involve the use of quotes, headlines, or calls to action.
Photo courtesy of Cottonbro Studios
Using relevant keywords in your post can help your post show up in searches for those keywords.
Use keyword research tools to find relevant terms for your content and those that your target audience is using to get information online. Google Keyword Planner, SEMrush, and Ahrefs are a few common keyword research tools.
Find keywords that are pertinent to your content and that your target audience is likely to utilize.
Use long-tail keywords to increase your search engine ranking. Long-tail keywords are more targeted, more detailed, and lengthier phrases. These can assist you draw in a more targeted audience and improve the likelihood that your content will rank for those keywords.
By using synonyms and related terms, you may improve the likelihood that your content will be found for a variety of keywords. This can assist your material become more visible and draw in a larger audience.
Brand-specific keywords can help your content become more visible and draw in more niche audiences. This can include the name of your company, any special characteristics or offerings, and your products or services.
Location-specific keywords may draw in more specialized audiences and help your content become more visible. The name of your city, state, or area can be included here.
Analyzing the keywords of your rivals will help you determine which keywords they are targeting and which ones you ought to target. This can assist you in locating keywords that are both pertinent to your content and popular with your target audience.
Don't use keywords in a forced or artificial way. Keyword stuffing can have a detrimental effect on your ranking because search engines are getting better at recognizing it.
Photo courtesy of Claudio Schwartz
The more often you post, the more chances you have for your content to be seen by your followers, as well as a host of other improvements across your digital marketing.
Because regular posting keeps your account and content active, it can enhance the likelihood that it will appear in feeds.
Content from accounts that are active and engaging are frequently given preference by social media algorithms.
Posting frequently increases the likelihood that more people will see your material, which may result in more engagement, followers, and ultimately, greater visibility in feeds.
Photo courtesy of Luke Chesser
Many social media platforms offer the option to promote your posts for a fee.
Paid promotion can aid in expanding the audience that sees your content by extending its reach. This may help to draw in new supporters, clients, and customers.
This enables you to focus on particular demographics like geography, interests, age, and gender. This can make sure that the proper audience sees your material.
Paid promotion can be especially helpful if you're looking to accomplish a certain objective, like boosting website traffic or sales.
Results that can easily be measured, enabling you to monitor the success of your campaigns and make data-driven decisions to enhance your approach.
Paid advertising can help your target market become more aware of your brand and more likely to remember it.
This may be more cost-effective than more conventional forms of advertising like television or print ads.
Photo courtesy of Cottonbro
Post at times when your audience is most active, as this can help to increase the reach of your content. We did some homework to get you started:
Facebook: Wednesdays and Thursdays during the workweek are the greatest days to post on Facebook. Facebook posting should be done between 1PM-3:30PM
Instagram: Wednesdays at 11AM and Fridays from 10AM-11AM are the best times to post.
Twitter: Wednesdays in particular between 12PM-3PM, are the greatest times to post on Twitter.
LinkedIn: Tuesdays, Wednesdays, and Thursdays between 7AM-9AM and 12PM-1PM, are the greatest times to publish on LinkedIn.
YouTube: Tuesdays, Wednesdays, and Thursdays are the greatest days of the week to upload content. The hours between 12PM-3PM are the optimum for posting on YouTube.
Pinterest: Saturdays between 8PM and 11PM are the greatest times to post.
Photo courtesy of Cottonbro Studio
Consider collaborating with other users or brands, as this can help to expose your content to a new audience.
Working with other social media accounts might help your material reach a wider audience because you can access their audiences and attract new followers.
Collaboration with other accounts on social media can open doors for networking, establishing connections with other like-minded people and companies in your sector.
This can help you get more authority and credibility in your field while also enhancing your reputation.
Collaboration with other accounts on social media can boost interaction with your content and inspire users to participate with your account.
Working together with other social media accounts can help you cross-promote your goods or services in a way that feels natural and seamless.
Working with social media influencers to market your work could enable multiple opportunities for posts of yours to show up in a follower’s feed.
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Ready to get your business up and running on social media? Synup is offering a free demo today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.
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