How to Get a Free Yellow Pages Listing

Learn how to claim and create your Business Yellow Page listing with this quick and simple tutorial.

Why List Your Business on Yellow Pages?

Yellow Pages remains a well-known online directory that helps businesses improve their online presence and attract local customers. Having your business listed can increase visibility, drive traffic, and enhance credibility. Plus, it's free, so why not take advantage?

Step-by-step guide to creating a free Yellow Pages listing

Step 1: Access the Free Yellow Pages Listing Form

Open your website and navigate to www.yellowpages.com/claim-your-listing, enter your business location and name, as asked.

Step 2: Update your contact information

Once you’re on the registration page, create your account and follow the rest of the instructions to go ahead and verify your account details.

Once you’re through, you can then complete the registration by confirming and submitting all your details.

Pro Tip: Ensure that your business name and phone number match what’s on your website and other directories. Consistency improves SEO and trustworthiness.

Step 3: Claim Your Business

After clicking the button, you’ll be directed to another form to claim your listing:

First Name & Last Name: Enter your business details.
Business Email: Use a professional email address associated with your business domain (e.g., info@yourbusiness.com) rather than a generic email like Gmail or Yahoo.
Click on "Claim Now" to move forward.

Step 4: Fill Out Your Business Information

Now it’s time to provide complete details about your business:

Business Address: Ensure it’s accurate for local searches.
Website URL: Adding your website helps drive traffic.
Business Hours: Be clear about when customers can reach you.
Category Selection: Choose the most relevant business category to appear in the right searches.
Social Media Links (if applicable): Strengthens your online presence.

Once you’ve filled in all the details, click "Continue".

🚨 Pro Tip: Add keywords naturally in your business description to improve your chances of appearing in search results.

Step 5: Verify Your Claim

To finalize your listing:

Log in or Sign Up: If you don’t have a Yellow Pages account, create one.
Verification Call: Yellow Pages will call the phone number you provided to confirm ownership.
Enter the Verification Code: Follow the prompts to complete the process.

After verification, your business listing should be live within a short time.

How Long Does It Take?

The entire process of listing your business on Yellow Pages takesWhy List Your Business on Yellow Pages?

Step-by-step guide to creating a free Yellow Pages listing

Step 1: Access the Free Yellow Pages Listing Form

Copy and paste the URL into your browser: www.yellowpages.com/claim-your-listing. Then, enter your business location and name, as asked.

Step 2: Update your contact information

Once you’re on the registration page, create your account and follow the rest of the instructions to go ahead and verify your account details.

Once you’re through, you can then complete the registration by confirming and submitting all your details.

Pro Tip: Ensure that your business name and phone number match what’s on your website and other directories. Consistency improves SEO and trustworthiness.

Step 3: Claim Your Business

After clicking the button, you’ll be directed to another form to claim your listing:

First Name & Last Name: Enter your business details.
Business Email: Use a professional email address associated with your business domain (e.g., info@yourbusiness.com) rather than a generic email like Gmail or Yahoo.
Click on "Claim Now" to move forward.

Step 4: Fill Out Your Business Information

Now it’s time to provide complete details about your business:

Business Address: Ensure it’s accurate for local searches.
Website URL: Adding your website helps drive traffic.
Business Hours: Be clear about when customers can reach you.
Category Selection: Choose the most relevant business category to appear in the right searches.
Social Media Links (if applicable): Strengthens your online presence.

Once you’ve filled in all the details, click "Continue".

Pro Tip: Add keywords naturally in your business description to improve your chances of appearing in search results.

Step 5: Verify Your Claim

Yellow Pages typically verifies ownership by calling the phone number listed for your business. During the call, they’ll provide a verification code that you’ll need to enter on the screen.

If the number is wrong, or you don’t get the call, you can contact YP support (e.g., via 1-866-794-0889) to resolve verification issues.

After verification, your business listing should be live within a short time.

How Long Does It Take?

The entire process of listing your business on Yellow Pages takes about 10-15 minutes. Verification can take anywhere from a few minutes to a couple of days, depending on the method Yellow Pages uses.

How to Claim an Existing Yellow Pages Listing

Sometimes your business already appears on Yellow Pages because data is pulled from public records, data aggregators, or old telephone-directory feeds. Claiming an existing listing is slightly different from creating a new one. Here's how to do that:

Step 1. Search for Your Business on YellowPages.com
Type your business name and city in the search bar.

If your profile shows up, click it.

Step 2. Click “Claim This Business” or “Own This Business?”

This button is usually on the left sidebar. When you click it, Yellow Pages redirects you to their accounts portal at accounts.yellowpages.com.

Step 3. Create or Log In to Your Account

Use a business email. Make sure you have access to the phone number displayed on the listing; that’s the number YP will call for verification.

Step 4. Complete the Verification Call

Yellow Pages will automatically call the number on the profile and provide a short verification code. Enter the code to confirm ownership.

Step 5. Update Incorrect Information Immediately

Once your claim is approved, fix outdated details such as address, category, or business hours. If something is locked due to a previous data feed, use the “Suggest an Edit” link or contact YP support to request manual corrections.

How to Merge Duplicate Yellow Pages Listings

Duplicate profiles happen when data from multiple third-party sources is imported under slightly different names, phone numbers, or legacy addresses. Duplicates confuse customers and dilute your SEO signals. There's no way to directly merge duplicates on YP. But you can close down duplicates. Here’s how to deal with them:

Step 1. Identify All Existing Listings

Go to the Yellow Pages homepage. Use the search bar below “Discover Local ℠” to search variations of your business name, old addresses, or previous phone numbers.

Click “Find,” review the results, and take note of every URL.

Step 2. Claim the Correct / Primary Listing First

Choose the Yellow Pages directory listing with the most accurate information or the one you prefer to keep, and claim it.

Step 3. Suggest an Edit for Duplicate Listing

Search and click on each of the duplicate listings on YP as shown earlier. Scroll down on the listing page to “Suggest an Edit.”

Step 4: Request for Permanent Closure

Once you click Suggest an Edit, a form opens where you can suggest your edits. Click “Yes, this business is permanently closed” in “Is It Closed?”

Step 5: Complete the Rest of the Form

The form will require your name and a contact email (preferably one associated with the claimed primary listing).

Use the comment box in the “MORE DETAILS” section to state clearly: "This is a duplicate listing of the business already claimed at [Insert URL of Primary Listing]. Please remove this listing to ensure data accuracy." Then, click "Submit."

Yellow Pages may require further verification, especially if the contact information on the duplicate Yellow Pages listing doesn't match your primary one. Be prepared for a follow-up email or call from YP support to confirm your identity as the owner of the primary business and to confirm the closure of the duplicate.

Step 6: Monitor the Listings for 1–3 Weeks

YP’s data-quality team manually reviews merge requests. During this period, duplicates may gradually disappear from the site as they are removed or redirected.

Tips for Optimizing Your Yellow Pages Listing

Once your Yellow Pages listing is live, optimising it helps you rank better in local searches and creates a stronger trust signal across the web.

Use a Clear, Customer-Focused Description

Explain what your business does in plain language. Add 1–2 location keywords and service keywords naturally (no stuffing).

Upload High-Quality Photos

Add exterior shots, interior shots, team photos, service photos, or anything that shows what a customer can expect. Profiles with visual content tend to get more engagement.

Pick the Most Relevant Category

Yellow Pages offers dozens of industry categories. Choose the one that best matches your core service, not a broad or loosely related one.

Keep NAP Details Perfectly Consistent

Match your Name, Address, and Phone Number exactly as they appear on your website, Google Business Profile, and other directories. Small discrepancies can cause ranking issues.

Add Social Media Links and Website URL

These strengthen credibility and create cross-verification signals for search engines.

Monitor and Update Regularly

Any change to your hours, service availability, or business location should be updated immediately. Listings with accurate hours reduce customer frustration and improve overall visibility.

Respond to Reviews Promptly

Even though Yellow Pages traffic is lower than Google's, reviews still influence consumer trust. A short, professional response goes a long way.

‍

How Often Should You Update Your Listing?

It’s good practice to review your listing every few months to ensure your business details are accurate. If you change your phone number, location, or business hours, update them immediately to avoid losing potential customers.

Don't have all the time or human resources to manage your Yellow Pages regularly as recommended? You can use Synup’s Listings Management solutions to sync up your listings, manage reviews, and keep NAP details consistent everywhere, not just within Yellow Pages, but other listing sites, including Google Business Profile.

‍

Conclusion

A well-managed Yellow Pages listing still pulls its weight in local search, not because YP drives huge traffic on its own, but because it strengthens your wider citation profile. Search engines notice when your NAP details stay steady across YellowPages, Google, Bing, Apple Maps, and all the other directories that quietly feed location data around the web. Plus, when you shut down duplicate listings, fix old numbers, update hours, add proper photos, and refresh your business description, customers hit fewer dead ends and reach the right place on the first go.

So whether you’re claiming an old listing or cleaning up backlogs of scattered info, each small fix makes your local presence steadier and easier for people and search engines to trust.

about 10-15 minutes. Verification can take anywhere from a few minutes to a couple of days, depending on the method Yellow Pages uses.

‍

How Often Should You Update Your Listing?

What’s Next?

Add photos, update descriptions, and respond to reviews.
Check how many people are viewing your listing.
Any change in business details should be reflected in your Yellow Pages listing.

🚨 Remember: A well-maintained listing helps customers find and trust your business.

That’s it! You’re all set to make the most out of your free Yellow Pages listing.