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How to create a free website using Google My Business and optimize it for SEO and mobile responsiveness?

How to create a free website using Google My Business and optimize it for SEO and mobile responsiveness?

SCAN YOUR BUSINESS LISTINGGET LISTED FREE

Google Business Profile(formerly Google My Business) offers a complimentary website-building feature called "Website Builder." When establishing a Google Business Profile listing for your community-oriented enterprise, you possess the opportunity to fashion a straightforward website utilizing the data and visuals from your listing.

Step-by-step guide on how to create a free website using Google My Business and optimize it for SEO and mobile responsiveness:

Step 1: Sign in or create a Google My Business account by visiting https://www.google.com/business/.

 

Step 2: Once you're logged in, navigate to the "Your Profile" tab on the right-hand button.

 

Step 3: Click "Edit profile" to open the business information page. Scroll down to the website section and click the "Get Started" button to begin creating the website.

Step 4: Choose a theme or design template that suits your business. Don't worry too much about this step; you can always change it later.

 

Step 5: Add your business information such as your business name, address, phone number, and a brief description of what you offer. Make sure this information is accurate and consistent with your other online listings.

 

Step 6: Include high-quality images that showcase your products, services, or your business location. Clear and visually appealing images can make a positive impression on visitors.

 

Step 7: Preview your website to see how it looks. Take some time to review the content and ensure it accurately represents your business.

 

Step 8: Optimize your website for SEO by following these best practices:

  • Include relevant keywords in your website's title, description, and content. Use words and phrases that potential customers might search for when looking for businesses like yours.
  • Create unique and engaging content on your website that provides value to visitors. Write naturally and avoid keyword stuffing.
  • Make sure your website loads quickly by optimizing image sizes and minimizing unnecessary scripts or plugins.
  • Use descriptive URLs for your website's pages. For example, if you have a page about your services, the URL could be something like "yourbusinessname.business.site/services."
  • Add a meta title and meta description to each page. These are the snippets that appear in search engine results, so make them concise, compelling, and keyword-rich.

 

Step 9: Ensure your website is mobile responsive, meaning it adapts well to different screen sizes. Google considers mobile-friendliness an important ranking factor. To make your website mobile responsive:

  • Choose a theme or template that is already optimized for mobile devices.
  • Test your website's responsiveness on various devices such as smartphones and tablets to ensure it looks and functions well on different screens.
  • Avoid using large images or heavy design elements that might slow down your website on mobile devices.

Step 10: Once you're satisfied with your website, click on the "Publish" button to make it live on the web. Your website will have a URL like "yourbusinessname.business.site."

 

Step 11: Regularly update your website with fresh content, such as blog posts or updates about your business. This can improve your SEO and provide value to visitors.

Remember, while Google Business Profile websites are a convenient option, they have limitations in terms of customization and functionality. The website created through Google Business Profile is relatively essential and may not have the same customization and functionality as a dedicated website built on a different platform. However, it can serve as a starting point or a supplementary online presence for your local business.

If you're looking for more advanced features and greater control over your website's design and functionality, you may consider investing in a dedicated website platform or hiring a professional web developer.

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