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What happens next?
To keep up in 2024, you need to innovate in order to engage your audience and drive traffic and conversions. With over a billion active users, Instagram has established itself as a dynamic platform for brands to connect with their audiences. Specifically, Instagram Stories has been great for connecting with consumers. Perfect for customers with short attention spans, Stories enables users to see updates from their favorite accounts at-a-glance. Consistently updating your brand’s Instagram Story is the perfect way to captivate your audience - as long as you’re putting out great content. By making your Stories more dynamic, you can intrigue consumers and even drive conversions! Adding links to your brand’s Stories is a great way to convert customers. Read on to learn how to add a link to your Instagram Story!
Instagram Stories give brands a unique opportunity to capture attention and inspire action. To leverage the power of Instagram Stories, you can add clickable links to your content. By incorporating this powerful feature, you can take your engagement strategies to new heights, enabling direct interaction with your audience and effectively driving traffic to specific pages. But it doesn't stop there! You also need to nail your content in general, so you can engage customers, nurture leads, and maximize conversions.
Instagram Stories are a catalyst for boosting conversions and enhancing engagement. With their call-to-action functionality, increased visibility, and interactive features, Stories provide businesses with the tools to engage audiences and inspire action (AKA drive conversions).
Step 1: Access Instagram Story
Open the Instagram app on your mobile device and log in to your account.
Step 2: Create Your Story
Press the “+” button in the upper right-hand corner or bottom center. From here, you can take a photo or video using the camera function or choose an existing photo or video from your device's gallery!
If you haven’t already edited your content, you can add filters, text, stickers, or other creative elements to enhance it. Always ensure that your story content is visually appealing, engaging, and relevant to your business or brand!
Step 3: Add a Link
After customizing your story content, swipe up or click the customization button to access options to further enhance your Story.
Tap on the link icon and enter the URL you want to link to. This could include specific product pages, blog posts, landing pages, or any other relevant content.
Step 4: Customize the Link
From there, you can customize how the link appears to your audience. You can change the display text or add a call-to-action to encourage clicks - which will help drive conversions. For example, if you’re a clothing store, you could post pictures of your new line along with links to the product pages. You could then customize the link text to say something like: “THE DRESS” or “GET 10% OFF”.
Whatever you’re linking to, make sure you take advantage of these customization options to make your link more enticing!
Step 5: Publish Your Story
Once you've added the link and customized it, review your story to ensure everything looks good! Tap the “Your Story” button at the bottom of the screen. Your audience will then be able to view your Story for 24 hours!
Now, let's talk about what you should link to in order to engage your customers and drive traffic:
By utilizing the Story feature effectively, you can capture your audience's attention, drive traffic, and ultimately increase conversions and engagement. And by adding links, you can drive more conversions than ever!
Happy posting.
And, less time obsessing about your local presence