The usage of internet in mobile phones has gained prominence over the years, eventually becoming more common than desktop internet usage by January 2014, according to this Wikipedia post. Owing to its exponential growth in the past few years, Google has announced that they will be rolling out a mobile-first index in 2018 for their search listings. This has prompted businesses to alter their online presence and user experience, to rank better in SERPs. But before we dive into that, what exactly is mobile-first index, and how does it work?
As the name suggests, mobile-first indexing uses the mobile version of a website as its primary point of reference for indexing and organic ranking, even for listings shown on desktops. This means that Google’s algorithm will go through the mobile version of a website first to determine its indexing and search ranking, based on several factors. So what exactly do businesses need to do, and how can they adapt to mobile-first indexing?
Let’s take a look at the top five steps that businesses can follow to optimize their online presence for mobile-first index: