It might seem like a trivial thing, but updating your business hours on Google can make all the difference to you. But if your business information is not updated, you’ve got a lot to lose: search engines aren’t going to be able to provide your customers with your business hours when they search for it; it will affect your overall local SEO; you’re very likely to lose your customers to your competitors.
Another impactful reason to make sure all your business information – in addition to business hours – is updated on Google is that of the ever-evolving search experience of users. The recent announcements about search experience in Google I/O 2018 suggest that your potential customers are more empowered than ever before in the future. Take the Google Assistant for instance; it is interactive enough to learn a user’s preferences and provide personalized solutions in the search results. And according to a study by Google, 41% of people who own a voice-activated device remarked that it feels like they’re speaking with another person or a friend.
Now imagine if your potential customers didn’t find your business operating hours when they searched for it. Imagine if they’re running a filter for businesses that are ”open now”, and your business doesn’t show up even if it really is open for business. They are most likely to go to your competitors and make a purchase transaction. You’re losing out on sales and potential repeat customers as well. To avoid a situation like this, you must update your business hours on Google.
Here’s a step-by-step guide to help you do just that.