SOCi vs Sprout Social vs Synup Social: Post Scheduling

Synup Social allows you to schedule posts on one or multiple platforms simultaneously. You can also tweak the post format and copy for each platform. Synup’s AI post generator helps you create content and captions for your media easily. Synup also has Unsplash and Giphy integrations for media, unlike Sprout and SOCi. You can publish post directly, schedule at a later date, or save as draft for further adjustments or approval. We also have a handy best-time-to-post tool.

SOCi lets you post on all platforms it integrates with. For Instagram, there’s also an option to post stories which is a big plus. SOCi also lets you schedule posts in bulk and queue them up at appropriate times on your calendar.

Sprout Social provides optimal send-time recommendations, supports bulk scheduling and CSV uploads for efficiency, and includes drafts and approval workflows for team collaboration. With a built-in asset library and mobile app support, it’s a great option for streamlining the entire scheduling process.
SOCi vs Sprout Social vs Synup Social: Content Planning

Synup Social helps you create a dynamic calendar for your social media to plan your content ahead. You can watch the content in the calendar, feed, or list view. You can also share the calendar with your team or clients to collaborate better, which is something SOCi and Sprout lack. Synup also has handy content filters to help you quickly sort through content based on various parameters. There’s also a handy approval system in place to add an extra layer of collaboration and feedback.

SOCi helps you generate a visual content calendar for your social media plan. You can see posts from all networks scheduled in the calendar. There’s a one-click approval workflow built in for feedback. SOCi doesn’t have a shareable calendar or filtered views yet.

Sprout Social has a well-managed calendar, with an option to view posts for a custom time range. You can also see any scheduled messages in one place. There’s an option to see posts with a filtered view. Sprout offers approval at multiple internal and external levels such as agency, director, client, and more.

SOCi vs Sprout Social vs Synup Social: Analytics

Synup Social offers deep analytics features to get an overview of your social presence – past and current. You can track followers and other engagement metrics such as posts, likes, comments, and clicks. It’s also super easy to create comparative reports that are downloadable. Synup also has a custom metric called Engagement Score that gives you an overall idea of your social media performance.

SOCi lets you keep track of social engagement and other metrics such as posts, followers, and more. There are custom views available to see performance by the network. Overall reporting can be made much better, especially for agencies.

Sprout Social wins in this category with deep-dive insights and presentable reporting. The tool also lets you do client audits and competitive analysis. There’s an option to schedule reports for a custom frequency for convenience.

SOCi vs Sprout Social vs Synup Social: AI automation

Synup has a library of ready-to-serve AI-genrated post ideas that are super relevant to your brand, product, and industry. You can simply configure brand settings and give us deets like categories, hashtags, competitors, post target, etc. This helps make the ideation process for social content much easier.

SOCi has AI use cases for content generation (helps you research the industry and fill up your calendar with AI). They also have AI-powered responses to messages on social. It comes handy for managing multiple accounts.

Sprout Social also has some decent AI integrations. While posting, it helps you generate AI captions for the content and even change the tone of the messaging as per your wish. They have also integrated AI into other social use cases such as social customer support, social listening, and analytics.

SOCi vs Sprout Social vs Synup Social: Supported Platforms

Synup supports five major social media platforms where you can publish your content – Instagram, Facebook, X (Twitter), LinkedIn, and Pinterest. We’re working on adding more platforms for user requests. Apart from this, Synup also helps you sync your Google Business Profile and Facebook listings to manage all content and updates from one place. You can also integrate with Synup’s local platform to further distribute your business info across 80+ directories.

SOCi’s Genius Social presently integrates with a limited number of platforms. This includes Instagram, LinkedIn, TikTok, and Facebook. SOCi also helps you manage your Google business profile updates.

Sprout Social has the most extensive integrations with social media platforms. Currently supported platforms are LinkedIn, Instagram, X (Twitter), Facebook, YouTube, TikTok, Pinterest, and Threads. However, Sprout Social doesn’t offer Google business profile management. It also integrates with CRM, customer support tools, and other platforms to help you nurture customers.

SOCi vs Sprout Social vs Synup Social: Reseller Support

Synup Social wins in this area because it’s built especially for agencies and resellers. Synup allows you to white-label the tool for your clients and manage client access in one place. Moreover, you get a host of agency operation solutions to manage sales, clients, and payments by partnering with Synup.

SOCi has shifted its focus to enterprise but has some capabilities for enabling resellers. They allow you to white-label the tool and also offer dedicated support. However, there are limited options available to grow reseller business.

Sprout Social has great features for enabling agencies to manage social media for clients but is not too oriented toward driving revenue for agency partners. They have some great collaborative features to manage campaigns cross-team. Client reporting is also up to mark.

SOCi vs Sprout Social vs Synup Social: Which Should You Choose?

Depends on what type of business you run

For enterprise customers, Sprout Social makes for a good choice. Sprout has very extensive features that encompass social and other adjacent verticals like customer communication and marketing. Its pricing is also more apt for enterprises.

For SMB businesses, Synup Social and SOCi are promising. Given Sprout’s sky-high prices, Synup and SOCi make for good choices in this segment. Synup has up-front transparent pricing which is great for the features it offers. Unlike Sprout’s professional tier upwards of $300, Synup has AI support for all its plans on a credit basis.

For agencies and resellers, Synup hands down is the winner. Synup offers a sweet spot in terms of bulk pricing, leading to better margins. The platform also offers a host of client management and sales enablement tools to agencies to grow their revenue consistently.

To sum up

Apart from your business size and type, consider your current use cases for social. Bucket all the must-have features like scheduling and content planning and do a comparison on which tool gives the best price-to-value ratio. Also, look at the platforms you want to build a presence on or would potentially expand to. If you’re a multi-location brand, having a social solution that also manages your Google business profile updates and other listings is a major plus.

SOCi vs Sprout Social vs Synup Social: Frequently Asked Questions

What is better than Sprout Social?

While Sprout Social is popular, Synup may be better for businesses with a reseller focus. Synup offers specialized features for managing multiple client accounts and locations, making it ideal for agencies and multi-location businesses. Its emphasis on local SEO and reputation management alongside social media tools gives it an edge in certain markets.

What is Sprout Social used for?

Sprout Social is primarily used for social media management and analytics. It helps businesses schedule posts, engage with their audience, monitor brand mentions, and analyze performance across multiple social platforms. The tool also offers customer relationship management features and helps streamline team collaboration in social media marketing efforts.

How to pick a social media tool?

To choose a social media tool, first identify your specific needs and goals. Consider factors like the platforms you use, team size, budget, and desired features such as analytics, scheduling, or customer service integration. Test free trials of different tools to assess user-friendliness and functionality. Finally, evaluate each tool's scalability to ensure it can grow with your business.

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