Top 10 Must-Have Tools for Local SEO Agencies in 2024

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Navigating a Local SEO agency in 2024 can be challenging, especially if you do not have the right kind of toolset to fulfill your customers' requirements, stay ahead of the competition, help with local keyword rank tracking, and more.

What are Local SEO Tools? 

Local SEO tools are platforms designed to help businesses improve their online visibility within specific geographic areas. These tools assist with tasks like optimizing business listings, managing local citations, tracking local search rankings, and ensuring consistency across directories like Google, Yelp, and Bing. They also offer insights into local search trends, competitor analysis, and customer reviews, helping businesses enhance their presence in local search results.

Benefits of using Local SEO Tools in 2024

In 2024, the benefits of using local SEO tools are more critical than ever. 

  • As local search continues to be a primary driver of foot traffic and conversions, these tools help businesses stay competitive by optimizing their visibility in local search results.
  • They streamline tasks like listing management, keyword tracking, and reputation monitoring, saving time and ensuring accuracy. 
  • By using local SEO tools, businesses can boost their chances of being discovered by nearby customers, improve search engine rankings, and ultimately drive more targeted traffic, which translates into more sales and growth.

In this article, we have put together a 'must-have' list of 10 tools that can help your Local SEO agency thrive!

We have ensured these tools are cost-effective for both small and large agencies.

So, let’s dive right into it!

Synup

Best For: Listings Management, Reputation Management, Citation Builder, Campaigns, Local SEO and Social Media

How does Synup help agencies? 

Synup is an agency-first tool and is built keeping in mind their everyday wants and needs. It offers an extensive range of essential tools including Listings Management, Reputation Management, Social Media Management, Citation Builder, Store Locator pages, and more to complete a full-fledged suite of Local SEO tools.

It leverages API integration and AI to optimize functionality across these services. Synup also provides Managed Services, that help agencies outsource tasks with robust white-labeling options, which in turn helps them to uniquely brand portals and build their client’s trust by offering a more personalized experience to them. 

Features of Synup

  • Access to over 60 directories, including Google My Business, Facebook, Yellow Pages, Bing, and more.
  • Bulk creation, editing, publishing, and management of listings across multiple platforms.
  • Automated listings updates with active synchronization.
  • Voice search optimization to improve visibility in search results, especially for no-click searches.
  • Natural Language Processing for sentiment analysis, offering insights into customer feedback.
  • Response templates for quick replies to reviews.
  • Smart response system that automatically replies to reviews based on sentiment, ratings, location, or keywords.
  • Customizable landing pages featuring location information, reviews, business hours, photos/videos, and special services.
  • Seamless AI integration for social media management.
  • Campaign management tools for product promotion and customer engagement.
  • Automation tools for scheduling posts, offers, and campaigns.
  • Automatic campaign performance reports.
  • In-depth campaign performance monitoring for informed decision-making.

Benefits of Synup

Your all-in-one Local SEO toolkit

Synup offers everything you need to manage your client’s Local SEO. Right from listings management, to a grid rank tracker, it is your perfect agency companion that has your back at every step of the way!

Offers Managed Services 

For partners and agencies, Synup offers managed services that let you outsource all your tasks to them, be it listing management, reputation management or even building store locator pages for your clients. Synup will handle it for you so that you don't have to worry about it. 

Full-fledged white labeling capabilities 

Synup’s tool can be white-labeled and re-branded as your own so that you can build trust, gain credibility, and close them better. Its white labeling capabilities are some of the best one could offer. 

Stellar Customer Support 

With customer support that is always at your disposal, Synup makes sure that your queries and doubts are resolved promptly. 

Fully AI & API-enabled 

Synup’s dashboard is fully API enabled, meaning it uses its own technology and does not borrow it from third parties. It’s also completely AI-enabled.

How to get started with Synup?

Sign up for a demo and we will show you how Synup can turn this around. Once your account is set up it’s quite simple from here onwards. Just connect your Google and Facebook profiles and we’ll sync all your listings for you. Next, go to “Listings” > “Location Content” to start sharing relevant local content on your business profiles.

Source: Synup

What People Say… 

“Synup is so helpful because it focuses on the automation of the business while we can focus on the real business. It's extremely easy to use, is a great value and in our budget. We primarily use it for listing management, review management and local landing pages. It's been a great return on our investment. The tools they provide to optimize every area of your business is so powerful.”

  • Review sourced and collected by G2
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Vendasta

Best For: Listings Management, Local SEO, Campaigns

How does Vendasta help agencies?

With Vendasta, agencies can get access to a full-stack platform that helps you rebrand and resell your services online to local business clients. It also offers a set of best-in-class products and solutions to choose from, paired with recommendations and much more. 

Source: Google Images

Features

  • Comes with a sales prospecting tool, Snapshot Report that helps agencies provide their clients with insights on how to improve their business. 
  • Has a marketplace of an endless amount of tools that help you enhance your SEO capabilities further.
  • These solutions can help you with pre-built campaigns and resources that will increase your agency’s market speed.
  • Helps you curate your own store with blogs, listings, reputation management, and many more SEO-related products and services.
  • Discover new ways to fulfill your SEO services by tying up with the best partners, top local services, white-labeled products, and more.
  • Give clients a complete solution by offering everything they need end-to-end and under your brand, through Vendasta’s white-label digital marketing services.

Pros 

  • Offers free courses to help you make the most out of the platform 
  • Your agency clients can easily visualize how their performance looks like on Google search results where they rank on Google, Google Maps and on organic keyword performance. 
  • Has an array of industry-leading software products that will help your clients claim their listings, manage their online reputation, reviews, and social media presence, or collect feedback from their customers. 

Cons 

  • It can often get overwhelming for a lot of users to understand how a lot of these products work, with all the tutorials, a vast marketplace, and a lot going on. 
  • No mobile app is available, which makes it difficult to manage things for agencies on the go
  • Billing and invoices face glitches at times 
  • Since it is a huge marketplace, it might also run into technical glitches at times

Pricing 

Starts at $79 Per Month and offers a 14-day free trial 

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AlsoAsked.com

Best For: Ranking on SERPs & Keyword Research

How does AlsoAsked.com help agencies?

AlsoAsked helps you find the questions people are asking so that you can create the right kind of content to educate your audience and rank better on SERPs. It also helps you find the zero-volume keywords to get a more competitive edge. These questions are based on real Google searches. 

Source: AlsoAsked

Features 

  • Helps you get a detailed list of questions that will help you visualize intent and relationships between questions by exporting them quickly as PNGs
  • Bulk search allows you to conduct People Also Ask research at scale, uploading up to 1,000 questions at once in a CSV and getting a zip download
  • Helps you programmatically interact with Also Asked data using the sync/async API with webhook support. 
  • One can also manage their previous searches from your dashboard 
  • Deep dive into a topic with the option of deep search and get access to 150 questions per day
  • Helps you plan your content, whether it's for a video, a blog you’re writing or working on a content brief

Pros 

  • One can never run out of content ideas due to the vast number of questions that are available to pick and choose and create content from 
  • Helps SEO experts save a lot of time with keyword research, by providing them with image exports to writers or bulk searches that Chrome scraping extensions can't achieve. 
  • Also Asked provides you with the data directly from Google and on what information is likely to be expected. 
  • It also offers location-specific data, based on countries for now.

Cons

  • Their data visualization can improve and should be much more intuitive. 
  • People say it's not very granular in its data

Pricing

Starts at $12 Per Month. Also offers 3 free trial searches

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Surfer SEO

Best For: Optimizing your content

How does Surfer SEO help agencies?

Surfer SEO helps you find clients easily. With insights on monthly search volume, search intent and keyword difficulty. Along with that, it’s AI-capabilities helps you generate articles at a scale, for error-free SEO and to get to know about what’s working and what’s not working and how one can constantly keep ranking on SERPs. 

Source: G2

Features: 

  • Helps you get insights on monthly search volume, search intent, and keyword difficulty in detail
  • It helps you with recommendations that are based on real-time analysis. 
  • One can either generate an article in under 20 minutes or upload it manually, and then run it for SEO errors, keywords, and much more. 
  • With Surfer AI, one can do the research and write an article along with optimizing it in multiple languages and different niches.

Pros 

  • Helps you drive organic traffic irrespective of the industry you belong to
  • Has an easy-to-use interface
  • Comes at an affordable price 

Cons

  • The Surfer AI article generator might get the work done faster, however, it's not up to the mark, and customers complain that most of it looks AI-generated, which is not very appealing to publish.
  • Content editor and auditor feature credits cannot be rolled over to the next month, along with a new billing cycle which makes it inconvenient for a lot of users. 

Pricing

Starts at $89 Per Month

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Screaming Frog

Best For: Web scraping

How does Screaming Frog help agencies?

Screaming Frog has an array of agency services, right from search engine marketing to digital copywriting and SEO tools that makes it a go-to for agencies, providing everything under a single platform. 

Source: ScreamingFrog

Features 

  • Offers fully integrated search engine marketing services to help your business grow and rank better on SERPs
  • Helps you achieve sustainable and high rankings on search engines via technical tweaks, on-site content, and link-building 
  • Offers an SEO spider tool that helps you with technical SEO
  • They have a team of copywriters who create engaging, keyword-optimized blogs and copies. 
  • Comes with a digital PR team that helps you earn top-tier coverage and links from websites and authoritative websites. 
  • Has a Reactive PR team that helps you build brand awareness and grow your authority. 
  • Does Paid Advertising for social media across various major platforms

Pros 

  • Great with auditing and scraping your website with a website crawler that helps you improve your onsite SEO. 

Cons

  • The annual upfront payment is a little inconvenient for a lot of users to pay
  • The user interface can improve and be made better

Pricing 

Priced at $199 Per Month

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PlePer

Best For: Optimizing your GBP

How does PlePer help agencies?

PlePer is a comprehensive local SEO tool designed to optimize Google Business Profiles (GBP) and improve local search performance. It includes features like a Google Review Link Generator, tools for analyzing reviewers and managing Q&A links. PlePer also helps identify duplicate listings, tracks local rankings, and offers category selection assistance for both Google and Apple Maps. Additionally, it provides advanced scraping tools to extract detailed information from Google listings and includes handy right-click shortcuts and bookmarklets for quick access to essential SEO tools. 

Source: PlePer

Features: 

  • Offers detailed metrics for GBP including reviews, posts, images and competitor analysis 
  • Has a variety of Local SEO tools such as GBP categories, review link generator, apple maps business categories, duplicate search and CID converter 
  • Pleper's GBP Monitoring tool tracks changes in business name, address, phone number, website, categories, hours, reviews, Q&A, and duplicates.
  • Offers a Chrome Extension that integrates various Local SEO functionalities directly into your browser.
  • Pleper's Scrape API grants access to comprehensive Google Business Profile data.
  • Helps identify and manage duplicate Google Business Profile listings, ensuring accuracy and consistency across your business's online presence.
  • Tracks your business's ranking in Google Maps based on specific keywords and locations, providing a visual representation of your local SEO performance.
  • Assists in selecting the most relevant categories for your Google Business Profile, optimizing your listing for local search.
  • Searches Google Knowledge Graph data, providing additional insights and information about entities related to your business.
  •  Provides a set of bookmarklets for quick access to essential SEO tools and features directly from your browser with the help of the Chrome extension

Pros

  • It is ideal for monitoring and analyzing your Google Business Profiles
  • Can be easily downloaded as a chrome extension
  • It is affordable and can be used by many

Cons

  • The UI is pretty outdated and needs a lot of improvements
  • Most of the tools dont seem to work
  • Users tend to find the solutions a bit too technical and the UI just adds to the overwhelm

Pricing 

Starts at $10 Per Month 

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Ahrefs

Best For: Backlink Analysis and Keyword Research

How does Ahrefs help agencies?

Ahrefs provides agencies with a powerful set of tools to boost their SEO efforts. With Site Explorer, agencies can analyze backlinks, traffic, and keywords. Keywords Explorer helps find valuable keywords, while Site Audit identifies and fixes technical SEO issues. Rank Tracker monitors keyword performance, and Content Explorer finds top-performing content and content gaps. Alerts keep agencies updated on backlinks, mentions, and rankings. Overall, Ahrefs helps agencies improve website performance, increase traffic, and achieve higher search engine rankings.

Source: G2

Features

  • Provides in-depth analysis of a website's backlink profile, organic traffic, and ranking keywords.
  • Helps agencies find relevant keywords with data on search volume, keyword difficulty, and click metrics.
  • Identifies technical SEO issues on websites, offering insights to improve site health and performance.
  • Tracks keyword rankings over time and provides detailed reports on position changes.
  • Allows agencies to discover top-performing content in their niche and identify content gaps.
  • Keeps agencies updated with notifications about new backlinks, lost backlinks, web mentions, and keyword rankings.
  • Enables agencies to analyze competitors' strategies, backlinks, and keyword rankings for better strategic planning.

Pros 

  • Gives a detailed outlook of your backlink analysis, competitor analysis and rank tracker 
  • Users say its great for competitor research and analysis 
  • Webmaster tool is free to use and is very helpful as per a lot of users and customers
  • UI is clean and easy to use

Cons

  • Pricing is a little too over the top 
  • They also dont offer a free trial which makes it difficult for the users to try their hands on the product 
  • Content Explorer is irrelevant and mostly shows random things that are not very helpful 

Pricing 

Priced at $129 Per Month

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BrightLocal

Best For: Citation Builder & Reputation Management

How does BrightLocal help agencies?

BrightLocal is a top-notch local marketing software with an attractive user interface and excellent analytics and reporting features. Their listing management is manual, which makes citation submissions affordable but can be pricey for updating listings. Their local analytics tools, like the keyword tracker and Grid ranker, provide detailed insights into local performance.

Source: G2

Features

  • Dedicated team to create and optimize listings on these top sites.
  • Permanent citation ownership with no recurring fees.
  • Real-time updates for major platforms such as Google, Apple Maps, Facebook, and Bing.
  • Easy process for setting up and maintaining accurate listings.
  • Authority Layer for key foundational citations.
  • Engagement Layer for high-visibility platforms.
  • Mix of expert management and API-driven updates.
  • Focus on authoritative sites to maximize SEO impact.

Pros

  • Provides excellent insights into both competitors and your own local performance.
  • Reputation management tool helps you stay on top and attract positive customer feedback.
  • Guarantees permanent ownership of your listings.
  • Offers highly visual reports with strong analytics, making it easier for agencies and resellers to showcase results.
  • Great for agencies as they offer good whitelabelling features and reporting capabilities

Cons

  • Does not offer anything more than whitelabelling and reporting features for agencies, as compared to its other competitors
  • Prices are too steep
  • Its mostly manual, and this might end up making the software too glitchy at times and they often charge twice as much
  • Customer support is not accessible at times

Pricing

Starts at $39 Per Month for a single location. Offers a 14 day free trial

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ReviewTrackers

Best For: Centralized Review Monitoring & Tracking

How does ReviewTrackers help agencies?

ReviewTrackers is a reputation management platform that consolidates online reviews into a single dashboard, making it easier for businesses to manage their online presence. It provides tools for analyzing review trends and assessing the impact of reputation management efforts. For resellers and agencies, ReviewTrackers offers resources and support to help them deliver these services effectively.

Source: G2

Features

  • Centralized review monitoring from multiple platforms.
  • Customizable response templates to address both positive and negative feedback effectively.
  • Collaboration tools for team members to work together on review responses.
  • Tools for resellers and agency partners to track client success and visualize account activity.
  • Tailored training and enablement resources for resellers.

Pros:

  • Engaging analytics and visualization that appeal to end customers.
  • Provides tools and resources to help resellers capture more leads.

Cons:

  • Some customers find the pricing steep, which may make negotiations challenging for resellers.

Pricing:

Custom pricing for resellers and partners.

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Google My Business

Best For: Online Reputation Management

How does Google My Business help agencies?

Google My Business is a must-have for any business who’s listed online. It helps you showcase your store online when your local customers look for you. One can create posts, offers, and various events, respond to reviews, post answers to frequently asked questions, and do much more to garner more online presence. 

Source: Google Images

Features

  • Create posts, offers, events, and other things 
  • Respond to reviews 
  • List important business information and frequently asked questions

Pros

  • It's completely free of cost 
  • Great customer support, always available
  • Easy to understand and free to use

Cons

  • Offers quite basic features
  • One has to learn how to optimize one's business profile 
  • Very few analytics features
  • There can only be one administrator per account 

Pricing

Completely free of cost

To Sum Up… 

These tools will boost your agency's performance by improving rankings and visibility for Local SEO. They help you stay updated with trends, keep listings accurate, and enhance your online presence, leading to better results for your clients and keeping your agency ahead in the industry.

Synup takes care of all aspects of local SEO or you, allowing agencies to focus on strategy and client relationships. Its managed services ensure that every detail is handled, from maintaining accurate business information to responding to customer reviews, making it an ideal solution for agencies looking to streamline their operations and deliver outstanding results for their clients. 

With Synup, you get a powerful, all-in-one platform that simplifies local SEO management and enhances your agency’s capabilities.

Top 10 Must-Have Tools for Local SEO Agencies: FAQs

  1. What is the most effective tool for SEO?

The most effective tool for SEO often depends on your specific needs and goals. However, some of the most widely recognized and powerful SEO tools include, Ahrefs, SEMrush, Moz Local, Google Search Console, and Screaming Frog. 

2. What are the most popular local SEO ranking factors?

The most popular local SEO ranking factors include, but are not limited Google My Business Optimization, having consistent and accurate business citations, positive reviews with good ratings, using relevant local keywords, adding backlinks for local sources, on-page SEO elements, and making sure your website is mobile-friendly. 

3. What is the best strategy for Local SEO?

The best strategy for Local SEO involves a comprehensive approach to optimize your online presence for local search, ensuring consistent NAP information across all your directories and citation sites, focusing on local keywords, encouraging positive reviews, acquiring backlinks, and creating high-quality local content. 

Happy optimizing! ⭐️

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GBP Posting
GBP Review & Reputation Management
GBP Listing Management
GBP Reporting & Analytics
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