Client satisfaction is paramount for any agency. Besides offering unmatched services, your agency can also satisfy clients by selling the best white label products to them. By doing so, you will build a satisfied and loyal client base that will keep coming back for more.
Manufacturers are seeking ways to save time and resources used in making new products. Interestingly, that is where white label products come in. These products are manufactured by one company and sold to another. The second company rebrands and resells these products as their own. Thus, it saves them a lot of time.
As the saying goes, “Time is money”. In this case, companies pay well to reduce the time used for research, development, and production. In this guide, we will exhaustively explore top white label products and factors to consider when choosing the best product to sell.
Before we begin, let’s understand
What are White Label products?
White-labeled products are items made by one company but sold under another company’s brand. Think of it like this: a manufacturer creates the product, and then another company puts its logo and packaging on it. This setup lets businesses offer more products or services without having to handle the development or production themselves. For instance, a tech firm might use white-labeled software from another company and sell it as part of its lineup. It’s a smart way for companies to broaden their offerings and focus on what they do best while tapping into the expertise of others.
Benefits of selling white-labeled products
Selling white-labeled products in 2024 offers several benefits.
- First, it allows businesses to quickly expand their product range without investing in development or production. This means you can offer new products to your customers without the overhead costs of creating them from scratch.
- Additionally, white-labeled products let you focus on your core strengths—like marketing and customer service - while leveraging the expertise of others.
- It also enhances your brand’s credibility by providing high-quality products with your name on them.
- Plus, it can improve profit margins since you’re not dealing with manufacturing complexities.
- Overall, it’s a cost-effective way to grow your business and stay competitive.
Now that we’ve got the basics covered, let's dive in.
How to choose the best white label products to sell
Now, this is where it gets tricky. These factors show how to get the best white label products for your clients.
Platform capabilities
Start by checking the number of functions the platform performs. Additionally, determine the features that go hand in hand with the said functions. A good white label product has features that suit the client’s needs. These include:
- Strong customization options.
- Extensive reporting capability and formal analytical features.
- It should be able to link up with third-party tools.
- Scalable and flexible.
- A user-friendly interface.
Integrations
Before selling a white label product, you must consider these questions:
- Can the tool be integrated with other workflow tools?
- How well does it integrate with these third-party tools?
- How seamlessly can data be transferred from the third-party tools to the white label tool?
- Does the tool enhance continuity?
White-labeling
A white label product must be tested and proven before it hits the market. It must have easily customizable features to cater to all users with or without advanced technical knowledge.
Go for products with customizable branding (logos, colors, typography), adaptable workflows and features, and the ability to add custom domains.
White-label support for the platform
Without support for the platform, you might be setting your client up for a hard time. No matter how user-friendly the platform is, it needs to have reliable support in case the client encounters some technical issues.
The support should also be prompt to help you resolve issues quickly, helping maintain a positive client experience
Managed services
Managing your product’s services lets you maximize its potential. This move further increases its relevance to your clients.
Reselling support for agencies
Creating a white label product for your client is one thing. However, providing reselling support for the agency you are selling to is the cherry on top.
A platform with solid reselling support allows you to grow your business and simultaneously offers a valuable service to clients.