What Synup Does

Synup allows you to efficiently manage and update your business information across multiple directories, ensuring consistency and accuracy. Our API-based tool not only works to sync your listings but also updates them regularly with little manual effort. Whether you're looking to improve your local search rankings or maintain a consistent brand image across the web, Synup's tool is designed to help you achieve your goals.

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Key Features

🏆Create and sync your listings across Google, Facebook, and 60+ other directories. We also cater to industry-specific sites.

🏆Bulk edit your listings across multiple locations and automate any updates.

🏆Optimize your listings for voice search assistants like Alexa, Cortana, Siri, and more.

🏆Collaborate with your team better with location-level performance analysis and user access flows.

🏆Some of the best local keyword tracking and grid ranking technologies in the industry to ensure your listings are getting you the best results.

🏆Managed services to take up some of your workload and help keep your listings updated on niche directories.

🏆Complete Whitelabel listing management software for agencies and resellers who want to manage business listings for their clients.

Benefits of using Synup Social

Synup Social takes the stress away from listing management and ensures your customers find you easily. Here’s how –

Expanded presence for local

By syncing listings across 60+ directories, including Google and Facebook, Synup significantly expands your online presence, making it easier for potential customers to find your business.

More time in your week

The bulk editing and automation features allow you to efficiently manage multiple locations, saving valuable time and reducing the risk of manual errors.

Optimized for all discovery channels

With voice search optimization, your business stays ahead of the curve, ensuring visibility as more consumers adopt voice-activated search technologies.

Work seamlessly in teams

Location-level performance analysis and user access flows enhance collaboration, allowing your team to work more effectively and make data-driven decisions.

On top of your data

Advanced keyword tracking and grid ranking technologies help optimize your local search rankings, potentially driving more foot traffic and online leads.

Reduced Workload

Managed services for niche directory updates free up your team to focus on core business activities while ensuring comprehensive online coverage.

Grow your agency business

The whitelabeling option allows agencies to offer professional listing management services under their own brand, potentially expanding their service offerings and client base.

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How to get started with Synup

Sign up for a demo and we’ll get your account set up entirely. We let you connect your Google and Facebook business accounts in a few clicks. After that, you can sync your business info to all opted directories. To view and edit your business info, simply go to ‘Listings’ > ’Listings Overview’.

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What Yext Does

Yext is a prominent player in the listing management industry, known for its extensive capabilities and robust local citation software. The platform offers accurate listing syncs with minimal bugs, leveraging its vast network and advanced features. However, some users have reported challenges with customer support accessibility following the company's rapid growth.

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Key Features

• Access to over 200 third-party publishers for broad business data distribution
• Dual-sync direct API integrations for seamless updates of NAP, images, and custom fields
• Consolidated Listings Analytics for easy data filtering and analysis
• Real-time update architecture ensuring rapid data delivery across publishers
• Ability to deactivate over 100 duplicate listings to maintain authoritative information
• Incorporation of suggested edits from Google, Facebook, and users for data accuracy
• Performance insights comparing your listings against local competition
• Social posting capabilities across platforms like Facebook and Google
• Comprehensive tracking of listing statuses, error alerts, and custom controls
• Automated Listings Verifier for field-by-field accuracy checks

Benefits of Yext

• Establish an authoritative digital presence through Yext's extensive publisher network
• Real-time, rich data updates across platforms via API integrations
• Gain a comprehensive view of online listing performance through consolidated analytics
• Enhance credibility by eliminating confusing duplicate listings
• Maintain listing accuracy by leveraging external suggestions
• Refine local strategy using competitive insights
• Engage customers effectively through social content publishing
• Ensure optimized and accurate listings with granular controls and verifications

Pricing

They offer custom pricing

Pros

✅ Comprehensive feature set for local citation management

✅ Whitelabeling for agencies and resellers

Cons

❌Customer support can be inaccessible at times

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What Uberall Does

Uberall is a comprehensive local marketing platform that includes robust local citation software. With a network spanning over 125 publisher sites, Uberall offers an intuitive solution for managing and optimizing business listings. The platform provides valuable insights into local citation gaps, enabling businesses to optimize their online presence effectively.

Key Features

• Listing management across 125+ online directories
• Add short videos to Google Business Profiles at scale
• Implement call-to-action links for improved conversions
• Duplicate suppression for consistent, accurate profiles
• Profile protection against unauthorized changes
• Performance insights for local competitive advantage
• Guided actions for franchise and multi-location management
• Unified presence across major platforms (Google, Apple Maps, Facebook, Yelp, etc.)
• Voice search optimization
• Rich content management (photos, menus, products/services, payment options)
• Centralized menu management
• On-brand keyword recommendations for improved search performance

Benefits of Uberall

• Achieve omnipresence across 125+ online directories
• Enhance visibility and drive conversions with engaging content
• Reinforce brand credibility through consistent NAP and duplicate suppression
• Maintain data integrity with protected profiles
• Identify optimization opportunities to outperform local competitors
• Streamline multi-location listing management
• Improve visibility in voice-based local searches
• Provide comprehensive location details to potential customers

Pricing

Custom pricing based on individual business needs

Pros

✅ User-friendly and intuitive interface

✅ Responsive customer support

✅ Whitelabeling support

Cons

❌ May require significant manual effort for initial listing clean-up

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What Brightlocal Does

BrightLocal offers a comprehensive citation builder tool designed for managing business listings at scale. The platform stands out with its highly visual dashboards and robust reporting functionalities, providing users with clear insights into their local SEO performance.

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Key Features

• Citation Builder: A managed service for the Authority Layer (Manta, Merchant Circle, Tupalo, Hotfrog, Superpages)
• Expert team for building and fixing listings across authoritative, citation-boosting sites
• Permanent ownership of local citations with no recurring fees
• Active Sync for the Engagement Layer (Google, Apple Maps, Facebook, Bing) using APIs
• Streamlined setup process for maintaining critical listing accuracy

Benefits of Brightlocal

• Establish strong authority with consistent local citations across top web platforms
• Save time and ensure quality with expert management of the authority layer
• Gain lasting credibility and ROI through permanent citation ownership
• Keep vital listings fresh and visible to customers with Active Sync
• Maintain a robust, defensible local presence immune to outdated data disruptions

Pricing

Starting at $3 per listing site per location (additional costs for listing updates)

Pros

✅ Excellent visualization and reporting capabilities

✅ Additional support for building authority on listing sites

Cons

❌ Partially manual citation tool, potentially leading to slower updates

❌ Updates and changes may be more time-consuming and costly compared to other tools

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What LocalClarity Does

While primarily a review management tool, LocalClarity also offers a host of GMB listing management solutions. You can manage your Google profiles across multiple locations and also share content on your local pages. The platform is available whitelabeling if you’re an agency partner.

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Key Features

• One-click audit download
• Visual GMB and Facebook status details by location
• Friendly Names and entity tags for organization
• Bulk editing of location details
• Bulk upload of Google Q&A
• "Spreadsheet UI" for cross-account control
• Google and Facebook Post management
• Advanced post scheduling and tracking
• Comprehensive insights and analytics
• 18 months of daily insights per location
• Custom KPIs including Local Conversion Rate (LCR)
• Data export for BI tool integration

Benefits of LocalClarity

• Efficient auditing and opportunity identification
• Improved organization and management of large accounts
• Time-saving bulk operations for location details and Q&A
• Enhanced customer engagement through strategic posting
• Deep insights into location performance and customer behavior
• Ability to correlate optimization efforts with actual results
• Flexible data analysis and visualization options

Pricing

$10 per location per month

Pros

✅ User-friendly "Spreadsheet UI" for familiar and efficient operation

✅ Robust analytics and reporting capabilities

Cons

❌Doesn’t sync listings across third party directories and only limited to Google and Facebook

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What Vendasta Does

Vendasta is a marketplaces that offers multiple marketing solutions, including listing management. Apart from whitelabeling, they also have a bunch of tools to help agencies and resellers manage their clients. Their listing management platform, supported by a third party vendor, has a decent network of publishers.

Key Features

• Comprehensive local marketing toolkit
• Bulk publish listings across 40+ sites
• Suppress duplicate listings to avoid red flags
• Centralized listing management across multiple platforms
• Distribute local content across 4 major aggregators to keep your customers engaged
• Competitive intelligence and industry benchmarking
• White-label option for agencies and resellers

Benefits of Vendasta

• Simplified marketing management: Streamline multiple marketing tasks through a single, comprehensive platform
• Expanded online visibility: Increase your digital footprint across 40+ sites with bulk publishing
• Enhanced local SEO performance: Improve search rankings by suppressing duplicate listings and maintaining consistency
• Efficient, centralized listing control: Manage and update all listings from one central hub for better accuracy
• Increased customer engagement: Keep information fresh and relevant by distributing local content across major aggregators
• Competitive market insights: Gain valuable industry benchmarks and intelligence to inform your strategy
• Scalable solution for agencies: Offer white-labeled services to expand your client base and service offerings
• Time and resource efficiency: Save hours of manual work with bulk publishing and centralized management

Pricing

Custom pricing for agencies and resellers

Pros

✅ Easy product integration

✅ Wide variety of tools available for agency partners, including whitelabel options

✅ Cost-efficient for businesses seeking specific, one-off solutions

Cons

❌ Complex onboarding and product experience due to the variety of platforms

❌ Inconsistent customer support quality, largely dependent on the vendor

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What Advice Local Does

Advice Local is a local technology solution offering a range of services, including listing management. Their hybrid approach combines API-based solutions with manual listing services, providing an extensive network of publishers that includes voice search platforms and data aggregators.

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Key Features

• Real-time claiming, creation, and optimization of local business listings
• Distribution across national, local, and niche business directories
• Coverage of major data aggregators, Apple Maps, Google, Yelp, Facebook, and more
• Inclusion in chamber listings, specialty verticals, and GPS databases
• Hybrid approach combining APIs and manual submissions
• Fully white-labeled solution for agencies

Benefits of Advice Local

• Comprehensive digital presence: Establish a unified and accurate online profile across a vast network of directories, enhancing your local visibility
• Authoritative distribution: Maximize visibility through major aggregators and data accelerators, ensuring your business information reaches a wide audience
• Optimized listings: Maintain consistency in crucial business information like name, address, phone, hours, photos, categories, and other details across all platforms
• Voice search readiness: Improve discoverability in voice searches by syndicating to virtual assistant data sources, preparing your business for this growing trend
• Full-service management: Eliminate the need for manual effort in managing local listings, saving time and ensuring professional oversight
• Agency-friendly solution: Utilize the white-label offering to fully brand the local listing solution, enhancing your agency's service portfolio and professional image

Pricing

Custom pricing based on individual business needs

Pros

✅ Offers white-label solutions for agency clients

✅ Managed services ensure better data reliability

Cons

❌ Customer support response times may be slow according to some users

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What Social Places Does

Social Places is a small scale local marketing tool with listing management as a key feature. Although their publisher network is limited, their listing management offering has an extensive featureset. The platform UI is also very appealing, with whitelabeling options available for agencies.

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Key Features

• Listings setup across social media and GPS mapping platforms
• Detailed brand and store-level reporting
• Rogue and duplicate listing elimination
• Ongoing listing management and optimization
• Local SEO enhancement
• User-friendly store locator with automated updates
• Bulk upload of Google offers
• Rogue page finder and suppression
• Location grouping functionality
• Customizable reporting and dashboard views

Benefits of Social Places

• Improved online presence and location accuracy
• Enhanced visibility in local search results
• Streamlined management of multiple locations
• Increased customer engagement through accurate listings
• Better insights into brand and store performance
• Efficient handling of rogue and duplicate listings
• Simplified store information distribution to customers
• Improved campaign management with Google offers
• Flexible reporting options for data-driven decision making

Pricing

$197 per month

Pros

✅ Automated tools for maintaining listing accuracy

✅ Strong focus on eliminating rogue and duplicate listings

✅ Integrated store locator feature with real-time updates

✅ Robust reporting capabilities with customization options

Cons

❌Publisher network is quite limited

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What SOCi Does

SOCi positions itself as a comprehensive local marketing cloud platform, with listing management as a key feature. The tool is designed to build and manage citations at scale, offering bulk update capabilities. SOCi is particularly well-suited for agencies and resellers, providing robust functionalities for multi-client citation management.

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Key Features

• Bulk listing management across multiple platforms
• Automated syncing and updating of business listings
• Custom audits and profile recommendations
• Flexible local manager updates with corporate oversight
• Centralized dashboard for managing all listings

Benefits of SOCi

• Ensure accurate and consistent business information across various directories, improving your local search presence and building trust with potential customers
• Save significant time and effort through automated processes for listing management, allowing your team to focus on other critical marketing tasks
• Benefit from custom audits and recommendations to identify and rectify inconsistencies or missing information, ensuring your listings are always optimized
• Enable efficient collaboration between local managers and corporate oversight, allowing for local customization while maintaining brand consistency
• Utilize the centralized dashboard for a comprehensive view of all listings, streamlining management processes and facilitating easy performance tracking
• Maintain optimized and up-to-date listings on major platforms to boost your visibility in local search results and attract more potential customers

Pricing

Custom pricing based on individual business needs

Pros

✅ Scalable solution ideal for businesses with multiple locations

✅ Automated processes and audits streamline citation submission management

Cons

❌ Pricing may be higher for businesses with numerous locations, potentially impacting cost-effectiveness for smaller enterprises

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What Merchynt Does

Sendible caters to agencies and partners that are managing multiple social profiles. The Instagram planner has very useful editing and posting features. The platform has some of the most in-depth collaboration workflows we’ve seen that make it easy to work with many clients. It’s also very good at tracking and reporting post performance.

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Key Features

• One-click business profile creation across multiple directories
• Automated distribution of business information
• Centralized management of business listings
• SEO-optimized business profiles
• Easy updating of business information across all platforms
• Reporting dashboard for ROI tracking

Benefits of Merchynt

• Time-saving automated listing creation and management
• Improved online visibility across multiple platforms
• Enhanced search engine rankings due to consistent and updated listings
• Increased customer engagement through accurate business information
• Simplified process for updating business details across all listings
• Better tracking of business performance and return on investment

Pricing

They offer custom pricing

Pros

✅ Wide distribution of business information to relevant platforms

✅ SEO optimization to improve search rankings

✅ Centralized management for consistency across all listings

✅ ROI tracking through reporting dashboard

Cons

❌ May lack some advanced features offered by more comprehensive platforms

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