How to Add a Story to your Business’ Instagram

Instagram is one of the best social media apps that business owners can use to promote products and services. With over one billion accounts worldwide, the audience you can reach is massive. Around 90% of people on Instagram follow a business, and more than 80% look to Instagram to find new products and services. So, learning how to use the social media site effectively will help you to improve your brand. One way to do this is with Instagram Stories.

The options for marketing are virtually endless with Instagram Stories. First, you can post images or videos of your business, be it products or service options. You can also create polls, link to products, create quizzes, add chat features, and more. By learning the basics, you can then get to know the app and use your creativity to build unique stories that boost your brand.

Follow the step-by-step guide below to get started.

Step 1

Log into your business Instagram account. Once logged in, you will see the Story circle at the top left of the screen. Select this button to get started.

The screen will then look like this:

You can use the options to the left and bottom to create a story. For example, the Aa allows you to type a message on the screen. The next symbol is boomerang and it creates a back and forth movement effect. Change the layout with the grid symbol or use the new multi-capture for a unique story. 

All of these settings allow you to customize your story. At the bottom, where you see the white circle, you can scroll through options. There are filters you can use as well as special effects. Keep it somewhat simple with business posts as you want to highlight the product or service, but still be creative. 

Play around with the various settings. Add images to your story as well as videos to mix things up. At the top right of your screen, are options to add stickers, lettering, and other elements. 

Step 2: 

Once your story is ready, you will need to post it. This is done by selecting the Send To button at the bottom right of your phone screen.

Once you select this button, it takes you to another page. You then choose to add the post to your Instagram Story as well as share it on Facebook. This is a great way to market your brand to not one, but two social media sites with one post! 

Step 3

If you are new to Instagram Stories, play around with the features. You can create posts and then review them before publishing, which makes it easy to change up anything you like. Start small by adding images of your products or services. Then add videos. You can even poll customers to see what new products they might like to see you add in your shop. 

Once you are more comfortable with Instagram and the Stories option, you can even go live in the Stories section to create unique and informative content. The best way to learn how to use the Stories feature is to practice. Set aside a little time each day to create a post. Try a variety of options and see what garners the most response. 

Your followers can comment and send emojis regarding your content, which helps you to see which posts are getting the most attention. Keep track and continue to offer similar content so that you are noticed. 

Start today and get to know how fund Instagram Stories can be. The option is easy to use and provides a free and unique marketing tool for your business!