How to create and setup Google analytics on a website

Why should you setup Google analytics on your website?

Google Analytics is a powerful tool that provides valuable insights into your website traffic and audience behavior's. Setting up Google Analytics on your website enables you to track performance, understand your audiences and make informed decisions. It offers detailed reporting, demographic information and tracks the effectiveness of marketing campaigns. 

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How to create and setup Google analytics 4 on a website?

1. Go to the Google Analytics website (https://analytics.google.com/) and sign in with your Google account. If you do not have a Google account, you will need to create one.

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2. Click on 'Start Measuring' to create an account.

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3. Fill in the account information by giving it a name.

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4. Click on 'Property setup' in the 'Property' column. Name your property along with the time zone and currency.

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5. Next, Fill out the form that appears, including the GA intent, business size, and industry category.

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6. Choose the platform you want to track - Web / Android app / iOS app

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7. Fill in the account information, including the name of your website and website URL.

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8. Click 'Measurement ID' to accept the terms of service and obtain your tracking code.

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9. Add the tracking code to your website's code, usually in the header section, so that Google Analytics can track visitors to your site.

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10. Wait 24 hours for data to start appearing in your Google Analytics account.

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Once data starts appearing, you can start creating custom reports and analyzing your website traffic.