How To Create A Content Calendar For Your Small Business

Creating a content calendar for your small business doesn't have to be difficult. It can be quite simple if you follow some basic steps. Here are 5 tips to help you get started.

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1) Determine the Type of Content

Before you can create a content calendar, you must first determine the type of content that you want to produce. There are many different types of content, each with its purpose and audience. For example, blog posts can be used to educate your customers about your products or services, while social media posts can be used to build relationships and connect with your target audience.

Once you know the type of content that you want to produce, you can start brainstorming ideas for specific pieces. For example, if you want to produce a blog post about your new product launch, you could brainstorm ideas such as customer testimonials, behind-the-scenes footage, or FAQs about the product.

Once you have a list of ideas, you can start planning the content strategy.

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2) Choose a Topic for Each Type of Content

Creating a content calendar for your small business can seem daunting, but it doesn't have to be! One of the most important things to do is to choose a topic for each type of content. This will help you stay focused and organized as you create and publish new content.

For example, if you want to blog about home decor, you might choose topics like "How to Choose the Perfect Paint Color" or "5 Ways to Update Your Living Room." If you're creating a video series about starting a small business, your topics might be "Introduction to Business Plans" or "Financial Basics for Entrepreneurs."

By thinking about what type of content you want to create and what topics will be most helpful for your audience, you can easily develop a content calendar that will keep your small business on track!

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3) Determine the Frequency of Your Content

Once you've chosen the topics for your content, it's time to start planning the frequency. This will depend on several factors, such as the type of content, your goals, and your audience.

For example, if you're creating a blog series about starting a small business, you might want to post a new article every week. If your topic is about news, you'll probably post every day or even multiple times per day. 

If you're creating evergreen content, such as an e-book or an online course, you can space out your releases. However, if you're working on a project with a specific timeline, such as a weekly podcast or a monthly newsletter, you'll need to be more disciplined about your release schedule.

A news website, on the other hand, might need to publish new content multiple times a day!

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4) Create a Schedule

Once you know how often you need to publish new content, it's time to start creating a schedule. This will help you stay on track and ensure that your content is being published regularly.

If you're working on a project with a specific timeline, such as a weekly podcast or a monthly newsletter, you can use a tool like Google Calendar to create a content schedule. Simply create an event for each piece of content, and include the date, time, and any other relevant details.

If you're creating evergreen content, such as an e-book or an online course, you can use a tool like Trello to keep track of your content calendar. Create a card for each piece of content, and include the due date, any relevant details, and any links.

There's a content calendar in Canva, a free tool, or you can use many other paid tools like SEMrush, Ahref

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5) Promote Your Content

Once you've published your content, it's time to start promoting it! This will help you reach a larger audience and ensure that your content is being seen by those who need to see it.

There are several ways to promote your content, such as social media, email marketing, and paid advertising.

When promoting your content, it's important to be strategic about the platforms you're using. For example, if you're promoting a blog post on Twitter, you might use hashtags or tagging to reach a larger audience. If you're promoting an email newsletter, you might use a tool like MailChimp to create stunning visuals that will grab attention.

No matter what platforms you're using, the most important thing is to be creative and consistent with your content promotion!

In closing, following these five steps will help you create a content calendar that will keep your small business on track! By thinking about the type of content you want to create, the topics you want to cover, and the frequency of your content, you can easily develop a schedule that will work for your business. Content remains a key component of your local SEO and combined with solid business listing & reputation management it can provide you with great visibility in local and organic search results.

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