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What happens next?
We've all been there and done that before. Are you searching for something on Google and picking the business with the highest stars? That’s aggregated Google star ratings at work. They’re stars that appear under a business name and do more than look pretty.
Aggregated Google star ratings help customers trust you, improve your local SEO, and get more people clicking on your site. Do you want those stars too? Let’s learn about what they are and how to get them.
They’re exactly what they sound like: an average of your customer reviews, displayed right in Google search results.
A 4.5 or 5-star business like the above will almost always get more clicks than a 3-star one. It’s human nature. People trust other people’s experiences. More stars also mean better search rankings, which means more eyes on your business.
If you want those shiny gold stars next to your business in search results, here’s how to make it happen.
First things first, you need reviews. Google pulls star ratings from real customer feedback, so make sure you have plenty.
A steady stream of authentic reviews is crucial to getting star ratings in Google search results. No reviews, no stars!
Aggregate star ratings help potential customers quickly assess your product or service quality directly from search results. To get these stars displayed, you'll need structured data in the form of AggregateRating schema markup.
ratingValue (average rating score)
reviewCount or ratingCount (total number of reviews or ratings)
bestRating (typically 5 stars)
worstRating (typically 1 star)
Think of it as giving Google a cheat sheet: clear instructions on where to find your ratings.
Now, it's time to get a little technical. Don’t worry; it’s easier than it sounds.
One small piece of code, one big impact on your search visibility.
You’ve done the work. Now, make sure it’s paying off.
If your ratings aren’t showing up, revisit your Schema Markup and double-check for errors.
And that’s it! A little setup today, a lot of visibility, trust, and clicks tomorrow.
Getting aggregated Google star ratings doesn't come by chance—it’s strategy. It starts with collecting genuine customer reviews, implementing the right Schema Markup, and ensuring Google recognizes your data. These stars boost trust, visibility, and click-through rates, helping your business stand out. Start with the first step – review collection and management with Synup.
Start by providing excellent customer service, actively soliciting reviews, and responding to all kinds of feedback. Respond quickly and professionally, acknowledge issues, and offer a solution.
Google takes all your reviews, adds up the individual star ratings, and divides the total by the number of reviews. The result? Your average rating, which appears in search results.
Google doesn’t set an exact number, but typically, you need at least 5 to 10 reviews before your stars appear in search results. However, if those first few reviews are low, it can take even more to bring your rating up.
And, less time obsessing about your local presence