How to use Google Business Profile to Promote Your Products?

In the present-day digital epoch, the virtual existence of any enterprise is fundamental to lure novel clients and augment brand equity. Google My Business (GMB) is one of the most efficacious methods to achieve this feat. This gratuitous instrument empowers businesses to regulate their virtual identity across Google platforms, encompassing Search and Maps.

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Step-by-Step Guide to use Google My Business Profile to Promote Your Product

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GMB profiles are an outstanding strategy to promote your merchandise and surge traffic to your website. Here are some recommendations to fabricate effective GMB product posts:

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• Utilize premium quality illustrations: Captivating images can make your posts conspicuous in search findings and magnetize additional clicks.
• Write intriguing headlines: Your headline ought to seize the reader's concentration and compel them to seek more insights regarding your merchandise.
• Incorporate a call-to-action: Encourage the audience to perform an action, such as exploring your website, procuring your product, or establishing contact for further information.
• Insert pertinent keywords: Integrate relevant keywords into your post to advance its ranking in search findings.

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Step 1: Log in to your Google My Business account (https://www.google.com/business/)

and enter your username and password.

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Step 2: Once you are logged in, go to the ‘Edit products’ icon from the homepage. This is where you can create and publish products of your business.

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Step 3: Select the ‘Add product’ button in the pop-up. Google My Business provides a category option to categorize your products based on their respective categories.

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Step 4: After selecting 'Add products', you will be prompted to create your products. Enter the product name and select its category. If the category is not listed, you can create a new one using the 'Create a new category' option from the list.

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Note: Make sure to follow the character limits for all the fields of information that you are entering.

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Step 5: Upload a high-quality image/photo of your product.

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Step 6: Once you have updated the product name, category, and added an image, proceed to fill out the remaining information such as product price, description, and landing page URL. Additionally, you can also update the product's discounted prices on special occasions.

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Step 7: Google My Business has an additional feature to display your product at the top. Check the 'Mark as Special' option at the bottom to make your product stand out as a special item.

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Step 8: Once you have created your product, review it to make sure it is correct. If everything is in order, click the ‘Publish’ button to make your product listing live.

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Step 9: You can review your products from your Google My Business profile on the right side ‘Knowledge panel’ under Products section. 

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In conclusion, using Google My Business to promote your product is a powerful and effective way to attract new customers and grow your brand online. By following the steps outlined in this article, you can create a compelling GMB profile that accurately showcases your product and increases your visibility on Google.

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