How to put products on Google My Business listing

Your Google Business Profile is a powerful way to provide searchers with helpful information about your company.

The Google Business Profile (formerly My Business) is a free service that lets companies share their contact information, location and reviews. It’s an effective tool that helps add legitimacy to your brand and make you easier to find in search results.

One of the most dynamic features of a Google Business Profile is the ability to add products to your profile. Adding products allows you to develop a more complete profile and give searchers context about your offerings.

Adding product listings also helps you display in respond to queries such as, “Who has X near me,” which became increasingly popular during the pandemic. It’s an effective way to provide customers with a quick glimpse of your inventory and product mix.

How to Add Products to Google Business Profile

Once you have a Google Business Profile, you use the Profile Editor to add products if you are a small- or medium-sized business (with the exception of a few verticals, according to Google). Dining businesses can add their products via the Popular Dishes or Menu functions.

For larger chains, retailers can add products to a business profile automatically using Local Inventory Ads.

To add products, go to the Business Profile Manager and click on the Products tab. Then click on the “Add product” button. For each product, you can add many details, including:

• Product name
• Product category
• Item price
• Product description

Once your product listing is complete, you can add a Buy button to the listing with a link to the item on your website. Products usually become visible within 30 minutes of being completed.

Learn How Customers See Your Products

Once your products are visible, customers searching on Google can find them in several ways.

• Google Maps. When searching for your business on Google Maps, viewers will see a products carousel on their Maps app on a mobile device
• Search. Viewers can see your products via a products carousel and via the Products tab on your Google Business Profile

The Products tab contains two types of carousels. One is labeled “From Products Posts” and the other is “Product Catalog.” The From Products Post carousel features products you’ve highlighted in product posts while the Product Catalog features the product categories you’ve added to your listing and may be listed in a different area of the search results page.

For viewers, there are many options once they find your products. Among the options viewers have are:

• Click on a card for a featured product to see details
• See an overview of the product category
• Click on a product from within the product category listing to see details
• Click on the button added to the product listing to order the product online
• Chat or call your business to learn more information

The Google Business Listing is a great way to share your brand and the details of what you have for sale. Using the free tools Google provides can help you build your customer base and close more sales.