How to make changes to your Google Business Profile

Google Business Profile (GBP) enables businesses to showcase their information, including business hours, contact details, and reviews, to potential customers who are searching for their services or products. First impressions are important, and the Google Business Profile gives you a chance to effectively shape how customers understand and interact with your business online. Keeping your Google Business Profile updated and accurate is critical in today's digital world, where most 90% of people turn to the internet to find local businesses. Let’s walk through how to make changes to your Google Business Profileguide you through the process of making changes to your Google Business Profile.

1. Sign in to your Google My Business account

To make changes to your Google Business Profile, you need to have access to your Google My Business account. If you don't have one, you can sign up for a free account by visiting https://www.google.com/business/. If you already have an account, sign in using your email address and password.

2. Choose the location you want to edit

If you have multiple locations, select the one you want to edit from the dashboard. If you only have one location, it will be the default option.

3. Click “Edit Profile”

4.  Make the necessary changes

To update any information on your Google Business Profile, click on the pencil icon next to the field you want to change. This will allow you to edit the information directly. Once you've made your changes, click "Apply" to save them. To learn how to make changes to different aspects of your Google Business Profile, check out our how-tos here.

5. Verify your changes

It may take some time for your changes to appear on your Google Business Profile. Google needs to verify the changes to ensure they're accurate and authentic. You can check the status of your changes by visiting the "Updates" tab on your dashboard.

Updating your Google Business Profile regularly is great for local business. Here are a few reasons why you should keep your profile up-to-date:

1. Increased visibility: When potential customers search for local businesses on Google, they're more likely to find your business if your Google Business Profile is up-to-date and accurate.
2. Improved customer experience: Providing accurate information about your business, such as your business hours, address, and phone number, can help potential customers find you and contact you easily.
3. Better online reputation: By responding to customer reviews and keeping your information up-to-date, you help customers gain trust in your business and learn more before they visit you in person

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Keep your Google Business Profile updated to ensure that customers always find accurate, relevant information when they search for your products or services! 

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