Maybe a customer just had an amazing experience with your business. They’re smiling, thanking you, maybe even talking about your service to their friends. You know they’d leave a great review if you asked them to. But where do they leave the reviews?

That’s why you need a review request page. It’s a simple page on your website, social media handle, or online business profile that makes it easy for happy customers to rate you and share their thoughts.

TL;DR: Your Guide to Making a Review Request Page for Your Business

• A review request page makes it easier for customers to leave customer reviews.
• Reviews build trust, improve local SEO, and drive more business.
• A good page includes a clear Call-to-Action (CTA), simple design, and trust signals.
• Keep forms short—name, email (optional), star rating, and comment box.
• Display reviews on your site and social media to increase credibility.
• Use tools like Synup to automate review requests via email, text, or custom pages.
• Test and optimize the page for better conversions and engagement.

How a Review Request Page Helps

A review request page gives customers a direct way to leave feedback. The easier you make it, the more customer reviews you’ll get.

Reviews build trust, boost your reputation, and help your local SEO so more people find you. 88% of people place an equal amount of trust in reviews as they do in personal recommendations.

More reviews mean stronger credibility, better search rankings, and more business. 

What Should a Good Review Request Page Include

You need a page that’s easy to use, visually appealing, and, most importantly, effective at getting people to leave a customer review.

So, what should your page include? Let’s break it down. 

1. A Clear Call-to-Action (CTA)

People need direction. Make your CTA obvious and compelling. Use simple, friendly language that encourages action.

Examples:

• "Love our service? Let others know by leaving a review!”
• "Your opinion matters! Help others by sharing your experience."
• "We value your feedback! Click below to leave a quick review."

Keep it short and engaging. Make sure your CTA stands out visually—bold text, bright buttons, or a simple form right at the top.

2. A User-Friendly Design

Nobody wants to fight through a cluttered page just to leave a customer review. They're gone if it takes more than a few seconds to figure out.

What makes it user-friendly?

• Simple, clean layout: Provide a straight path to submitting feedback.
• Easy-to-fill review form: A quick rating system (stars, thumbs-up, etc.), a comment box, and maybe an optional name field. That’s it.
• Mobile-friendly design: Nearly 60% of Google searches happen on mobile. Ensure your page loads fast and works seamlessly on any device.

Pro Tip: The fewer steps, the better. The moment it feels like a chore, they’re out.

3. Trust Signals and Social Proof

People trust people. If they see others leaving reviews, they’re more likely to do the same.

What to include:

• A summary of recent reviews 
• Logos of major review platforms
• Real customer testimonials 

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4. Additional Information

Some customers may hesitate because they’re unsure how to leave a review. A short, friendly guide helps.

• “Click the button above.” 
• “Rate us with stars and leave a comment.”
• “Hit submit, and you’re done!”

You can also explain why reviews hel, like improving services, helping other customers, and keeping businesses accountable. 

How to Build a Review Request Page

Here's a guide to building a review page that actually works. Here’s how to do it.

Step 1: Define Your Goal

Before you start, get clear on what you want.

• Are you collecting customer reviews for products, services, or your overall business?
• Where will these reviews appear: your website, social media, or Google My Business?
• What’s your endgame? More trust? Higher search rankings? More conversions?

Step 2: Choose a Platform or Tool

Next, decide where you’ll host your review request page.

• Website builders: WordPress, Wix, Unbounce
• Review platforms: Synup can help you create an customize a review request page in a few clicks.
• Email marketing tools: Mailchimp, Constant Contact

Step 3: Design Your Page

Keep it clean, clear, and easy to use.

• Start with a headline: "Tell Us What You Think!" or "Your Feedback Matters!"
• Add a quick blurb on why reviews help.
• Make the CTA button stand out
• Keep the layout simple. No distractions, no unnecessary clicks.

Step 4: Write Compelling Copy

People don’t like corporate-speak. Write like a human.

• Be friendly: "Hey, we’d love to hear from you!"
• Explain why their review helps others.
• Keep it short and scannable—no one wants to read a novel.
• Encourage honesty. Real feedback builds trust, even if it’s not all five stars.

Step 5: Add a Review Request Form

Make it simple and avoid long forms.

• Ask for only what’s necessary—name, email (optional), review.
• Include a star rating system (1 - 5 stars).
• Ensure the CTA button is clear: “Submit Review” or “Share Your Thoughts.”

Step 6: Set Up Review Collection and Display

Once you have reviews, show them off.

• Use review management software to organize feedback.
• Set up email alerts for new reviews.
• Present reviews on your website and social media.
• Consider using an embed widget to showcase real-time testimonials.

Make your reviews work for you. Use a Google review management tool for a more seamless review acquisition and management process. 

Step 7: Test and Optimize

Don’t set it and forget it. Test what works.

• Examine your page on various browsers and devices..
• Make sure buttons and forms function properly.
• Track performance with analytics tools—are people leaving reviews?
• If something’s not working, tweak it. Maybe the CTA isn’t strong enough, or the form is too long.

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Building a Review Request Page with Synup

The above process may seem too much for a busy businessperson. Don’t wanna build a page from scratch? Synup makes it easy. You can integrate Synup with your CRM to send automated Google Business Profile review requests via email, text, or custom review pages—right after a customer transaction. Perfect for businesses that want a hands-free, high-converting way to build their online reputation. 

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Your Guide to Making a Review Request Page for Your Business: FAQs

How do I create a review page for my business?

The easiest way is to start with Google Business Profile Manager. Log in, go to the Home tab, and find the “Get More Reviews: Share review form” section. Click the button, and your unique Google review link will appear. 

Can I offer incentives for reviews?

Nope, and you shouldn’t. Platforms like Google and Yelp prohibit offering discounts, freebies, or incentives in exchange for reviews. Instead, focus on making the review process seamless and reminding customers how much their feedback matters.

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