How to Optimize Your Pinterest Business Account

With over 460 million monthly active users, Pinterest is an invaluable resource for businesses looking to promote their products and services. Similar to Instagram, Pinterest enables users to browse and engage with images and videos to get inspired. Pinterest users are enthusiastic, seeking information and visual stimulation for their own boards, making it perfect for brands! Here’s how to optimize your Pinterest business account to succeed and reach your target audience on Pinterest.

Step 1: Create a business account. If you haven't already, sign up for a Pinterest business account. With a business account, you can access advanced analytics and marketing features designed for brands!

Step 2: Complete your profile. Fill out all the sections of your profile to inform users and show off your brand’s distinct voice. Choose a high-quality profile picture (your brand’s logo is probably perfect) and write a compelling bio that describes your business and includes relevant keywords. Don’t forget to include your website!

Step 3: Choose the right username. Select a username that is consistent with your brand and easy to remember. Ideally, it should be your business name or a variation of it. Whatever your Instagram handle is should work perfectly!

Step 4: Verify your website on Pinterest. This helps establish trust and allows you to access website analytics, including data on how your pins are performing.

Step 5: Optimize your board names. Boards enable you to organize your pins so users can easily find what they’re looking for. Create boards with names that are descriptive, keyword-rich, and relevant to your business. Avoid generic names and opt for specific and targeted keywords that align with your content. For example, instead of naming a board “Clothes”, you might create one called “Fall Fashion Inspiration”.

Tip: when it comes to board names, the more specific the better! Help users find what they’re looking for on your page with great, descriptive board names.

Step 6: Organize boards strategically. Did you know that you can arrange boards on your page? Arrange your boards so your most important and relevant ones appear at the top. Rearrange your boards based on current events, too. For example, put your “Fall Fashion Inspiration” board to the top of your page in late August, and move it back down in November.

Step 7: Write engaging pin descriptions. Write compelling descriptions for your pins that are informative, engaging, and include relevant keywords. Make sure your descriptions accurately reflect the content of your pins and encourage users to take action.

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Step 8: Create high-quality pins. Invest time in creating visually appealing and high-quality pins. Use eye-catching images, clear fonts, and branding elements that represent your business. Vertical pins tend to perform better on Pinterest, so optimize your pins for the platform's preferred aspect ratio (2:3 or 1:2.1).

Tip: when creating pins, think about what your target audience is actually interested in. What would they pin to their personal boards?

Step 9: Optimize pin titles. Craft descriptive titles for your pins that accurately reflect the content and include relevant keywords. This way, your pins will appear in search results.

Step 10: Utilize rich pins. Enable rich pins for your website to provide additional information and context about your pins. Rich pins can include details like product information, recipe ingredients, article headlines, and more, making them more useful and engaging for users!

Step 11: Add a call-to-action.

Step 12: Engage with the Pinterest community. Actively participate in the Pinterest community by following and interacting with relevant boards and users. Engage in conversations, repin and comment on others' content, and collaborate with influencers or other brands to expand your reach! Pinterest has a thriving community, and participating in it will help direct your strategy while connecting with your audience.

Step 13: Analyze and optimize. Regularly review your Pinterest analytics to gain insights into what content is performing well and what needs improvement. Adjust your strategies and experiment with different approaches to see what resonates best with your audience!

Putting work into your business’ Pinterest profile is a great way to increase your brand presence, improve SEO, drive traffic, and engage your audience. The more work you put into Pinterest, the more you’ll get out of it. From getting inspiration to converting customers, Pinterest is perfect for brands looking to connect with their audience and craft their visual identity. Happy pinning!

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